When you are promoting an affiliate launch, the urgency is built in. There are deadlines, cart closes, bonuses going away. And as I often say, nothing moves people like a deadline. But what do you do when you are promoting an evergreen offer and there isn’t urgency? Today I will share with you the best ways to create urgency when promoting an evergreen offer.
It’s easy to think that you have to have tens or hundreds of thousands of people on your email list to get on the leaderboard of your next affiliate promotion. That is simply not true. Today I share my takeaways from a conversation I had with my friend Matthew Loomis about how he finished SECOND in a recent launch — outperforming people with lists 2 or 3 times bigger than his.
Last year Matthew Loomis surprised everyone (I’ll admit it…including me) when he finished second during the Fall 2016 Tribe Writers launch. For his list size, he GREATLY outperformed his list size — beating out affiliates with much larger lists.
“I’m full of ideas, Matt. I start out great and then…I can’t seem to finish.”
Are you like this coaching client of mine? Always leaving projects half-finished? Or, even worse, 80% or 90% done?
One of my coaching clients recently brought this up on one of our calls.
He is like so many world changers. Full of ideas and passion. Short on seeing things through to the end.
He has “Shiny Object Syndrome.” I can relate as, I am the president of the Recovering Shiny Object Syn–hey, I have an idea.
This client, like so many, is missing out on using one powerful tool that all successful finishers use.
Have you ever lost your focus and wondered, “How can I get it back?”
I received an email recently from a reader that read:
I am just starting my business and I work by myself.
Sometimes I can go all day focused. Sometimes I can go only go for hours. But when I lose my focus, I am done for the day. I cannot get it back.
I can sympathize with this person because I have been there, done that…it was called yesterday. OK, just kidding. Yesterday was actually an exceptionally focused day. But I have gone through it often.