Conventional wisdom tells you that the right time to start promoting affiliate offers is after a certain point. One year of blogging, 1,000 subscribers, after a certain number of this or that. I’m here to tell you conventional wisdom is all WRONG!
The Brick and Mortar Approach
Imagine you had a brick and mortar store. Would you wait a year to start selling something? Would you even wait a week?
Of course not!
Would you wait until the 1,000th person walked in before you sold something? No.
Would you wait until your store was more famous? How absurd!
You’d start selling something…anything…right away.
And most (or none) of those products wouldn’t be made by you. So you’d sell other people’s stuff and get to keep a percentage of the revenue for yourself (sounds an awful lot like affiliate marketing doesn’t it?).
Consider this…if Sam Walton had waiting until he had a better reputation, more followers, or more potential customers to sell his first product, Walmart wouldn’t be around today. Better think like Sam.
My First Affiliate Promotion
A little more than two years ago, I promoted my first affiliate product, Michael Hyatt’s 5 Days to Your Best Year Ever.
I had a about 600 email subscribers and been blogging for only a few months. Conventional wisdom says that it wasn’t the right time to promote an affiliate offer.
But I did anyway. (I am stubborn like that)
I remember setting a goal of 2 sales. Yeah, I know, that was incredibly ambitious, right? But two sales meant that two real people trusted me with my recommendation for Michael’s course and that was significant to me.
I signed up, promoted it as best I could and waited for the results (Michael didn’t have a fancy affiliate system back then).
Weeks later I got a PayPal deposit for $586! I’d made 7 sales!
Earlier that week I received a check from a client for more than $20,000, but you’d think from my reaction to that $586, that I’d won the lottery. I was that excited.
Fast forward to the next two promotions and I’ve made more than $37,000 in commissions and prizes from Michael’s launches.
That is the power of starting small.
Why Being Small is an Advantage
Many people think that being new, small, or unknown is a disadvantage when promoting affiliate offers.
Don’t get me wrong…if given the choice between being obscure and having 200 people on my email list or being well-known with 100,000, it’s not much of a decision. But, there are three incredible advantages to being small and getting an early start on affiliate promotions.
1. You get to practice with your best people
Think about it. Your first few hundred subscribers are usually a tight knit community. You probably know many of them by name.
What better group of people to practice on than those who won’t hold it against you too much if you do something crazy or stupid.
2. Everything is an experiment
The smaller your subscriber base is, the easier it is to try new stuff. The risk is simply not as big.
Test out things like:
- Email frequency
- Subject lines
- Length and style of emails
- Products and offers
- Close methods (more to come on this soon)
- Anything you can think of
3. Your mistakes are small
There will come a time (or three) when you pick a bad product to promote. I’ll cover what to do when that happens in the coming months.
You’ll also mess up your promotion from time to time. You’ll send some bad emails. You’ll offer some bonuses that are flops. You’ll make mistake after mistake.
But the more you do this (like anything), the better you’ll get at it.
When you first start promoting affiliate offers, you’ll suck at it. Like you do anything the first time.
I, for one, would rather make the bulk of my mistakes in relative obscurity than in the spotlight.
Why You Should Start Promoting Affiliate Offers Right Now
Regardless of whether you are brand new to platform building or a seasoned vet, if you aren’t promoting affiliate offers, now is the time to start.
As the old Chinese proverb goes:
If you have 50 subscribers, start now. If you have 5,000, start now.
If you’ve been blogging for two weeks, pick something to promote and go at it with all your might.
If you are looking for great offers to promote, just click here and I’ll send you some great opportunities.
You’ll only be small once, so use it to your advantage.
Question: If you are already promoting affiliate offers, when did you start? If not, what is holding you back? You can leave a comment by clicking here.