Affiliate marketing is changing, just like any industry. But what does the future hold? What can you expect in the coming year in the affiliate marketing world. Today, I share my thoughts on what affiliate marketing will look like in 2023 with my annual predictions.
Click Here for The Written Transcript of This Episode
Links Mentioned in this Episode
Turn Your Passions into Profits Book
Text me at 260-217-4619
Don’t Miss An Episode – Subscribe Below
 |
 |
|---|---|
 |
 |
 |
|
 |
|
Previous Episodes of The Affiliate Guy
Creating Your Ideal Customer Avatar: How to Get Crystal Clear on Your Audience Part 2
How to Get Crystal Clear on Your Audience Part One
The Proven Path for Building a Rewarding Online Business
8 Reasons People Fail At Affiliate Marketing
Time Management is Dead: How to Reclaim Your Time and Revolutionize Your Results with Richie Norton
2023 Affiliate Marketing Predictions
Affiliate marketing is changing just like any industry.
But what does the future hold?
What can you expect in the coming year and the affiliate marketing world?
Today, I share my thoughts on what affiliate marketing will look like in 2023 with one of my favorite episodes the entire year, every year, my annual affiliate marketing predictions.
So I do this every year, this annual coming year affiliate marketing predictions.
What’s going to happen in the industry, whether it be affiliate programs or affiliate marketing?
So how does this affect affiliate managers, merchants, product creators, and course creators?
How does this affect you?
Like, whether you’re an affiliate or you run an affiliate program doesn’t matter.
Over the past seven years, I’ve made 52 predictions.
So I do about seven or eight a year.
I think this year I’ve got another eight.
So I’ve got about average seven, eight is kind of the average there.
And so over the past seven years, I’ve done 52 predictions.
The last episode I said that I had gotten 49 of those 52. Right? I was wrong.
I actually went back and looked. I was 47.
So I’m right about 90% of the time. That’s not bad.
Like, I wish I could say that when I started doing these, I was thinking I’d be right 90% of the time. I didn’t.
I figured if I’m right two out of three times, that’s pretty good.
Now, just to recap, last year, just so you can see, number one prediction I made last year was affiliate marketing will grow 10% or more.
I don’t know for sure, but based on what I’ve read, when you look through Cyber Monday, we’re up in the 12% to 15% range.
So assuming that the holidays aren’t, like, an unmitigated disaster, we should grow by more than 10%, which again, is unbelievable.
Growth, when you think about that, is steady. Every year we’re growing.
This industry is growing by 10-11 percent every single year other than 2020 when it actually grew over 30%.
This is something that I predicted back in 2017.
I said we’re going to grow at a clip of about ten to 12% a year.
And sure enough, again, other than 2020, when we had that monumental year, it’s grown by about 10 12 percent every year.
And the most amazing thing about that is, last year I think it grew by about 14, 15%.
This year will probably grow again between ten and 15%.
That’s amazing when you consider that it was over-inflated in 2020 because of the pandemic.
When it grew over 30%, you would think that the following couple of years, it would begin to maybe even just grow like three, four, 5%.
And then you add that up at the end of the three years, and it’s grown by the average of what it should have grown.
It should have grown by 10 to 15% a year, and that would have been the average.
That’s what usually you see when you have a big spike, then it only grows by a few percent.
No, we’ve continued at ten to 15% the last couple of years. It’s amazing.
The second prediction I made was affiliate marketing will become the top revenue generator for publishers.
This time last year, I said, I don’t know if this is going to happen in 2022 or 2023, but I’m going to go ahead and predict that it will happen in 2022. The momentum is just so huge. Right?
Back in 2021, affiliate marketing was just behind Google AdSense when it comes to creating revenue.
Okay, so when it comes to creating revenue for businesses in 2021, it was just behind Google AdSense, and I said that it’s going to happen in 2023, as expected, it’s going to be close.
I still don’t know if it’s going to happen by years in, because I only have data through the end of Q3.
So we have an entire quarter, which makes up sometimes 40% of the entire year for affiliate marketing.
So I’m going to tell you, it looks like it’s going to come really close.
If it doesn’t happen this year, it’s probably going to be in the first quarter of 2023.
So there’s my first prediction for 2023, probably the third one that I predicted.
Affiliate marketers will make more than the average American for the first time. This is another close one.
Right now, according to the best data that I have, affiliate marketers make on average $61,204 a year.
The average American makes $63,214 4%.
Three and a half percent, 3%, something like that less.
I mean, it’s so close again, this could end up being spot on. Might barely miss it depends.
The best data that I have was from October of this year, so there’s still two months left.
Again, if we have a slightly it doesn’t have to be double or even 25% bigger.
If the Christmas the holiday season is 5-7% bigger than expected, this one will become true.
So we got a lot where it’s like, I could be wrong.
I could have my worst year ever from 2022 as far as predictions, but I would have been so close.
Number four, interest in affiliate marketing will continue to rise.
According to Google Trends, this is spot on.
And it continued to rise again at an average rate of over 15% to 20% over 2022.
Number five, online coupon use will hit an all time high.
Now, I predicted this, not knowing for certain if the numbers were looking like it could happen, but I wasn’t sure.
And the message was like, hey, you got to take advantage of this.
This ended up being a no-brainer. It was a blowout. Not even close.
25 30% lift over 2021. I predict 2023 will break this as well.
The 6th prediction I made was affiliate marketing strategies are expected to fill the third-party cookie void.
Basically that affiliate marketing is going to fill the void, that third-party cookie tracking left behind.
I absolutely nailed this one. It ties in with the rise in interest, increased spending, all of the other trends.
And then the 7th one is there’s going to be an increase in micro-influencers, right?
That in 2022, the affiliate marketing world, we’re just going to see a dramatic increase in the popularity of micro-influencers.
And we ended up seeing 84% of all marketers work with micro-influencers in some capacity.
I talked earlier this year with Jamie Burch about live shopping and how this played a huge role in this world, and it absolutely ended up being true.
We saw roughly about a 14% increase in micro-influencers and their involvement in affiliate marketing.
So again, a little bit higher than probably what we’re going to see in the increase of just overall affiliate marketing, which is, like I said, going to be somewhere in the emergency.
Ten to 12% more than likely micro-influencers were outpacing that by a couple of percent.
So what about this year?
What about this year?
So I’ve got some bold and not-so-bold predictions, and I’m not going to go in any particular order.
I’m just going to share my predictions for 2023 and more importantly, how they affect you.
The first thing I see for 2023 is that shorter payment cycles.
Now this is for affiliate programs, right?
And of course this affects affiliates.
Shorter payment cycles are going to be the norm.
In fact, as the year progresses, and especially as we get into 2024, these are going to be expected by affiliates.
So I’m not sure how this affects both sides.
Now, go back in time first, right?
I started my first affiliate program in 2005, and I shared that story.
And one of the benefits to starting an affiliate program for us back then was in our industry.
I was in the financial sector.
To get started with affiliate marketing the right way, download my free quickstart guide to affiliate marketing. Grab your copy here!
In our industry, 90 days was pretty common.
So if you made the affiliate commission, say in January, taking all of Q One and then paying it in like the 1 May or middle of April, in retail, it was very common.
You’d have all of January and then you had a month to process the refunds and then you paid in March.
So like the first week or middle of March, net 45 was pretty much the norm.
It was very common for these long periods of time.
Now what we’re seeing now is weekly is becoming a little bit more common.
It’s still probably less than 20% of all affiliate programs are paying weekly.
I don’t have numbers on that, but it is still very, very uncommon.
I’m not personally a part of a single affiliate program that pays weekly.
And I’m 35 or 40 but I know that there are some, especially in some industries.
This is the thing. It’s like gas prices.
If there’s four gas stations on the corner, then when one drops their price, others have to respond or they’re going to get all the business.
And so I am predicting in 2023 as a whole, affiliate marketers will be paid much quicker.
I believe there will be an increase in weekly payments.
I believe there will be an increase in daily payments.
I believe there will be a decrease in like okay, you’re paying net 45 now, then you’re going to drop down to net 30.
I know it’s very common in Course world where you have a 30 day return period that you do take January’s and you pay the first week of March.
It’s really hard to shorten those.
But if you go to weekly now, the sales made January 1 through 7th can be paid February 1 through 7th.
Well, maybe it would be like 7th through 14th because you got to account for the ones on the 7th return earning on the 7th or whatever the math is, right?
I see these speeding up.
I see when there’s not returns to worry about.
I see them even going into real time daily payments.
The trend, it’s one of the big things we’re seeing is like subscription models, right?
As affiliates get paid more frequently, they’re able to drive more customers.
It used to be that you had to be fairly independently wealthy, not necessarily like a millionaire, but you had to have some income on the side if you were going to run paid ads, because if you weren’t getting paid 45, 90 days later, you were basically floating the money.
That’s a huge risk for an affiliate.
And then what if the program doesn’t pay you?
What happens if maybe you violate some rule and you don’t even know about it?
Well, as we get into more again, one of the big things driving this is subscription models where they’re getting paid more frequently, and so they’re getting used to getting paid more frequently, so they’re demanding it.
So this is going to affect both affiliates and affiliate programs.
So for affiliates, this is going to improve cash flow for the affiliate programs. Obviously, it’s going to hinder it a little bit.
It’s going to take away one of those advantages of an affiliate program.
Now, you still don’t have to pay until a sale is made.
Now, yeah, you might be paying the next week or maybe a few weeks later.
But if you think about it just from a logistical standpoint, let’s just say you consistently bring it. I’m just going to use nice round numbers.
Let’s say there’s 50 weeks in a year for their easy round numbers.
You bring in $20,000 a week for 50 weeks.
For some reason, you make no sales the other two weeks, but you make $20,000 every week for 50 weeks.
That’s a million dollars.
Now, if you think about it logistically, let’s just say you pay again for nice round numbers.
You pay out, you have no cost of goods. It’s a course, let’s do it. Of course.
And you pay out a 50% commission, so you’re going to pay out $10,000.
So you bring in 20 this week, and then two weeks later after the returns, this would be three weeks.
Really, you’re going to pay like every week.
Now, one of the advantages to you as an affiliate program is that you’re staying in front of your affiliates with payments.
There is an advantage there, but even from a pure cash flow standpoint.
Is it really going to kill you to basically shorten the cash flow by two weeks?
Probably not.
They can offset that by bringing in even two, 3% more sales, because you’re paying them more often, if you think about that.
But let’s just say you fast forward three weeks, you still can invest some of that money, whether it be like literal investments and they become short term investments, or things like you can still float some of that money that you’re making.
So you’re netting that $10,000 and you’re able to use that for other things in your business. Right?
So it’s going to affect both sides.
It’s also going to create opportunities for affiliates just to, again, be able to spend more money because they’re bringing in more money in a more real time environment.
So, first prediction, we’re going to see a dramatic shortening of payment cycles, I think.
Again, I don’t have the data. I’ve tried to look it up.
This is a subjective one, but I’m going to bet that a handful of the programs I’m in will shorten their payment cycle.
And I’m willing to bet that based on the research that I’ve seen and the data that I do have, that’s not super accurate.
Right now, the average is probably somewhere in the neighborhood of 42 days.
I’m betting that shortens down to around 30.
It’s going to be much more common to pay weekly, even real time daily, which daily is perfectly fine if you ask me.
====================
All right, second prediction.
Voice and virtual search are going to increase, and this has a big impact on affiliate marketers.
If you look at 2020, what happened? We had a pandemic.
The era of virtual shopping was already entering, and most were predicting, say 2018.
2019, that, hey, in the next 7-10 years, virtual shopping is going to basically make up the overwhelming majority of shopping.
Well, that happened in 2020 and it didn’t really go away.
What happened was, if you look at it as a percentage, it was almost all virtual in 2020, at least for non necessities, non grocery items.
And then in 2021 went back to like a halfway point between 2019 and 2020 But then it leveled off from there.
It didn’t go anywhere close to back to pre 2020 levels.
So here we are in 2021, 2022, we started seeing Immersive AR based browsing, live social media shopping.
I talked about that with Jamie Birds, like I mentioned earlier, and the rise in voice and virtual search right now, the statistics show let me pull this up here and an actual study here.
If you go to think with Google.com, you can search and look this up.
27% of global online population is using voice search on mobile.
27% over a quarter of people are already using vocal or virtual search.
So this has opened some doors for affiliate marketers.
It’s going to continue to do so in 2023.
Basically, as we’re seeing more and more smartphone users buy again, I’ve talked about this last year like it used to be 7-10 years ago.
Yeah, people used mobile to search, and they’d use mobile to start like, who’s that actor?
What’s the song? Things like that.
Even like, they look up options to blah, blah, blah.
Options that would ultimately lead to a product purchase, but then they go to desktop to buy.
We’re seeing the gap closing and mobile is going to make up, I believe, wholeheartedly.
We’re so close to mobile making up a majority of purchases.
Ready to turn your passions into a profitable business? Check out my new book here!
For the first time right now, over 50% of all affiliate traffic is coming from mobile.
So we’ve got to embrace that. We have got to embrace that.
So things like TikTok’s Live Shopping, these new virtual ecommerce trends, right, we’ve got to jump on them because voice and virtual search is going to rise, and that’s going to have a huge impact on affiliate marketers.
=============================================
Third prediction, social media is going to shift more towards shopping and more towards education.
So there’s going to be a focus on video.
Again, we’ve seen that. We all know it video.
Every single year becomes a bigger and bigger thing.
Every single year, it’s picking up two to 4% a year of traffic.
It’s picking up two to 4% a year of appearances and social feeds.
But if you look at the history of affiliate marketing, there wasn’t a lot of depth in terms of promotion.
It was just like, hey, here’s a product. Go buy it. Right?
As we evolve online, people want more authentic, intimate, informative content.
They don’t just want paid promos.
They don’t just want you to say, I recommend this product.
They want you to dive in more.
And so one of the things that that means is we’ve got to shift to educational content, right?
We’ve got to shift to educational content that goes in depth about the products you’re promoting.
So number one, this is going to give more value to customers. That’s great.
Number two, it’s going to open up things, as we’ve seen, to more infotainment.
This is a big win for affiliates, if you’re like, well, I don’t really do video and stuff like that.
Well, then you’re going to slip behind.
Does it mean in 2023 you’re going to fall down all the way?
Are you going to fall to the wayside?
No, you’re just going to slip a little bit farther and farther behind.
As we see more and more video in SEO as well, showing up in search results.
Video again, about two to four, 4% a year.
It’s not like a lot in 2023, but if you add that to 2024 and 2025, and you add that to what we’ve seen over the last five years, suddenly from 2018 to 2025, you’re 50% behind.
If you’re not catching on to this, more and more, we’re seeing video show up in search results.
Whether it be just lengthy video, short videos, Q and a live streams that you’ve done, it doesn’t matter.
And if you really, really want to tap into this, then what you do is you’ve got to become like a genuine expert in an area.
This is a great thing about my book Turn your passions into profits.
I mean, it’s all about becoming a genuine expert in your area, taking the thing that you’re passionate about, turning it into a profitable business.
And one of the ways that you can leverage that is video.
Do I mentioned earlier we’re going to see a lift in live shopping.
Jamie Burch, I mentioned earlier that interviewed him about that.
And back in January or February you can go listen. Just look up Jamie Birch.
B-I-R-C-H is the only one you’re going to find, probably.
And one of the stats that I looked up after that interview, this blew me away in China last year, 2021, Live Shopping did $300 billion.
So they’re way ahead of us. Way ahead of us.
This is going to grow huge in 2023. We already saw it in 2022.
It’s going to grow. Absolutely.
So we’re seeing these types of promotions that are more education driven and shopping driven shopping in the terms of educating them.
If you think like QVC, we’re seeing that we’re seeing basically just average affiliate marketers becoming like a QVC type thing.
And then when you take that education and you combine it with something like a coupon, like a discount, other types of promotions, you’re talking dramatic increase in conversion rates, dramatic increase in revenues.
=========================================
All right, prediction number four for 2023, split commissions are going to be more common in affiliate programs.
So what do you mean by split commissions?
Let me explain the way 99.9% of affiliate programs work.
If I send a click to, say, register for a webinar and they register under me, it’s now cookied to me, and I’m going to get credit if they buy.
But three days later, affiliate B sends them to register for something else. Now it’s them.
And then five days later, affiliate C sends them to the buy page and they buy.
Now, to be clear, this is very uncommon. Only about 10%. It’s actually more like 6%, but six to 10%.
Most programs, I’ve seen it higher and I’ve seen it much lower touch more than one affiliate.
So in other words, roughly 6% to 10% of any affiliate sales.
If you have 1000 affiliate sales, you have 60 to 100 that touch more than one affiliate.
This is more prominent with e commerce, though, where you have things like discounts and coupons, and people are like, well, this costs $500.
Let me go Google a coupon and they find the coupon and they click on other people’s stuff.
Or maybe people go bonus shopping. Right? That’s similar, if you think about it, to a discount.
Like, if the course cost $1,000 and somebody offers $1,000 in bonuses and somebody else offers $20,000 in bonuses, it’s effectively cheaper to get everything for only $1,000.
In the past. Last cookie wins. Last click wins. That’s industry standard.
Now, some people are like, well, first click wins.
We’re going to focus on getting them to the you send the leads, and that’s what’s going to convert them.
Okay, that’s something too first click wins.
But what if there’s three?
Why not the second one?
Why only the first?
Why only the last?
We’re seeing more and more that split commissions are going to be common.
We’re building an affiliate software and split commissions are going to be the key.
That’s going to be the thing. You have to be able to do that.
And so these are things that we’ve done in the past with coupon sites where he had a blogger who sent the person.
Let’s just say it’s $100 product and we pay a 20% commission.
Again, e commerce, just so you know, commissions are typically lower.
In fact, they’re even usually lower than 20% because they have a high cost of goods.
But let’s just go with 20.
That affiliate is going to earn $20, but then the coupon affiliate comes in and gets the click and earns all the credit and that first person earns nothing.
First person earns absolutely nothing.
Now, is that fair to the first person?
No.
But is it fair to the coupon affiliate to not give them anything because they closed the deal?
Here’s the thing:
That first person sent them to the website and said, this is a great product and they showed interest, but they didn’t convince them because if they convinced them, they wouldn’t have gone searching for reviews or searching for coupons.
So the coupon affiliate played a role.
So here’s the deal.
Why not give ten and ten or however you want to do it?
You could say first click always earns 50%, and then subsequent clicks earn X percent.
So whether it be the first click always earns 50 and then subsequent clicks.
Let’s say there’s two more affiliates and they each turn 25 Or maybe you only pay first and last.
That middle one, you’re not going to pay them anything because you’re like, well, they didn’t really do much.
They didn’t bring them to the dance.
They kind of got like something, but they didn’t really however you want to do it.
And this can be more and more common in 2023, you’re going to start seeing a lot more of this.
I’m not here to tell you today. Like, you should split it this way.
That’s where you’ve got to think, okay, in our world, let’s say it’s for a webinar and then a sale.
What convinced the person to buy the registering for the webinar, attending the webinar and initially getting in the sales funnel, or the person that they chose to buy from because they bonus shopped.
They were probably going to buy anyway if they bonus shopped.
So in scenarios like that, typically I would go 70 30 or 80 20 60 40 at the worst for the first one.
But in a situation with a coupon where maybe they were on the fence about buying and they clearly played a role.
And in fact, if you did first click only, that coupon affiliate helped the first affiliate make the sale, in a world like that, you might go more like 60 40.
You have to bring them to the table. That clearly played a role.
But I would probably go 60 40 or maybe even down to 50 50.
Very rarely would I ever go like 30 70, meaning first click, second click, or last click.
So again, gives you some ideas. It’s going to be much more common in 2023.
===========================================================
All right, prediction number five is officially going to see a cookie list future, we are going to shift more and more in 2023.
I think we’re on a two to three year slide to no cookies.
Google 2021 discontinued third party cookies.
Because of that, affiliate marketers had to adjust their audience targeting so they could actually be prepared for a completely cookieless future.
Third party data was once the biggest thing, right?
It was responsible for everything demographic targeting, all of your analytics, all of that stuff.
As we’ve talked about before, 2023 is going to see a huge shift to first party data.
So first party data is where you control the data.
So you’re an affiliate marketer.
You run the survey, you know the demographics, and you can use that data, but you can’t share it with anybody else.
This is in 2022. Through the third quarter of 2022, 51% of all affiliate marketers spent money on contextual targeting.
That’s almost triple what it was just two years ago.
So as we’re moving into this cookie list future, you’ve got to rely on more things like your on page analytics, conversational, marketing like we talked about earlier, social, listening.
If you want to create a campaign that actually targets the right demographic, you’ve got to do those things.
You can’t rely on third party data anymore.
As we adapt to become more educational, become more relational, you’ve got to know your audience better and better and better.
This is why in my book turn your passions into profits.
Guys, by the way, Passionsintofitsbook.com, go check it out. You can preorder there.
I know I’ve mentioned in a bunch, and I’m going to continue to talk about it.
We got another just a couple more weeks before it’s live.
If you go there right now, though, depending upon when you’re listening to this.
So this will air before Christmas.
If you’re listening this before Christmas, and you want to get a physical copy right now, go to PassionsIntoProfitsbook.com, pre order five copies.
So when you get to the second page, you pre order five copies.
You’ll see a link there where you can email us with your receipt.
We will immediately mail you a signed physical copy.
So, like that day, you won’t get it that day.
It’ll get there in a couple of days.
But immediately we will send you a signed physical copy.
So you’re going to get a physical copy not only a couple of weeks before anybody else, three weeks before anybody else, but I’ll sign it.
Plus you’ll get a ton of pre order bonuses.
So again, PassionsIntoProfitsbook.com, there’s a reason why that first chapter is all about your ideal customer avatar and knowing your audience.
Like, who is your audience? Getting to know them better than they know themselves.
Because if you don’t do that, then you’re going to fail in 2023.
You’re going to fail in 2024. Really?
You got like two years left, maybe.
So how do you make affiliate marketing work in a cookie list, world number one and you go grab that book.
You go grab the book and you learn about how to develop your audience.
But, like, privacy concerns, they’re becoming bigger and bigger.
I mean, we had the European union step in. Government of California stepped in.
That’s the fifth largest economy in the world. So the second largest entity.
The European union in California are changing affiliate marketing.
First party cookies are still going to be a part of a quote unquote cookie list feature, right?
That’s not what I’m talking about.
But affiliate marketers are going to have to come up with new ways to collect information about their prospects, about their customers.
The third party cookie is just no longer a thing. So you got to get creative.
How do you approach collecting data?
How do you target prospective customers?
How do you make sure you’re on the right side of the law?
And so we’ve got a report for you if you go to MattMcwilliams.com/withoutcookies.
I’ve got a report there on how you make affiliate marketing work in a cookieless world.
So go check that out as well.
We’ll put the link there in the show notes MattMcwilliams.com/withoutcookies.
How to survive an affiliate world without cookies.
So just to be clear, not like numb numb numb cookies, not Cookie
Monster cookies, but yeah, you know what I’m saying?
All right?
=============================================
And then the final prediction.
Affiliates will share more and partner more.
This is a trend we are seeing. It was always a small thing.
It’s been a small thing for 1015 years.
When I first got into the game, the affiliate world was kind of secretive and private.
Nobody shared anything. And you didn’t want to do it.
Like as an affiliate manager, you didn’t publish a leaderboard because you didn’t want other people to know who your top affiliates were.
This is something we’ve seen more and more over the past five years.
And we’re going to, I think this year, like it’s been in the second half of 2022, it’s really going to jump up.
Like, you may think that affiliates are your competition, but you can actually benefit from working together and supporting each other.
So tons of affiliate programs already have the ability for co partnerships.
So you and so and so will partner together and split your commission.
So you combine your audiences and you go, why would we combine our audience?
And let’s say you’ve got 10,000 and I’ve got 10,000. Just for nice round numbers.
We’re going to be able to target more than just 10,000 because we can create lookalike audiences based on both of those.
We’re going to have more buyers, which allows us to create a better lookalike audience.
We’re going to have more engagement if we go live together and invite both of our audiences.
So there’s more of that buzz.
And instead of me having 10,000 and I get 35 people to show up, we now have 70 people to show up, which is more.
They’re going to be talking to each other and things like that. So work with other people.
This goes back to the split commissions, too.
The rising tide lifts all the boats, right?
If you and I decide we’re both going to promote something and we can do it together, it’s not really we’re splitting the commissions without the tracking.
Want to learn how to make passive affiliate income from product review posts? Get my free guide on how to write a review post that ranks and converts and learn how we bring in more than $10,000 every single month in passive affiliate income! Get it here!
We’re one affiliate at that point but there’s other ways you can create joint content.
This helps you grow each other’s audiences.
You get introduced to their audience, they’re going to get of those 10,000, we do some affiliate promotion together.
I might get 500 from your audience, and you’ll get 500.
Now we both have 10,500, even though there’s a lot of overlap now and the whole group didn’t grow, that’s fine.
When we go our separate ways, we’ve both grown, hosting live streams together, things like that, doing a joint podcast episode where we record it together and then it goes on both of our podcasts linking to each other’s, stuff that helps backlinks are a big thing with SEO.
And so why would we do that?
Maybe we can co create bonuses together and both write separate reviews that appear number one and number two in the Google search results, which increases the likelihood that one of us is getting the commission dramatically.
But if we split the commissions and we write those reviews together, not the same content, that would be duplicated content, but if we work together to write separate reviews, that rank really high.
But it’s the same link both times, we will more than double our individual commissions versus competing with each other. That’s huge.
Again, getting together and putting your bonuses together.
Like when I really have to get in a bonus war with other affiliates, I’m tapped out without getting crazy.
I’m tapped out at like $18,000 in bonuses.
But if I partner with somebody else who can also offer 18,000, now we’re at $36,000 in bonuses. Just as an example.
But maybe you’re tapped out at 2000 3000 4000 and you want to partner with somebody to increase those bonuses that benefits both of you.
So I believe wholeheartedly that affiliates are going to work more together and partner more together in 2023 because it just makes sense.
So number one, shorter payment cycles are going to be normalized, even expected.
Number two, voice and virtual search will rise.
It’s going to have a huge effect on affiliate marketing.
Number three, social media is going to shift more to shopping
and education, which is going to have a huge effect on affiliates.
Four, split commissions are going to be more common.
We’re going to see a lot more of that.
Number five, the cookieless future.
We’re going to have to react to that like we’re going to see that happen in 2023.
And number six, affiliates will share more and partner more together.
As I’m recording this right now, I’m holding my book in my hands.
I got my copies, my author copies, and plus we ordered a bunch more so that I could sign them, so I could actually sign these books.
So I’ve signed a bunch of these.
I know we’re down to, I don’t know, like 29, 30, somewhere between 29 and 32 left.
But we’ve got still got a bunch left.
If you go to Passions into Profits book and you preorder right now, you just get five copies.
Like, these are my great Christmas, US gifts, new Year’s gifts.
You know, somebody who wants to start a business, you know, somebody who has a passion, they have a message, they want to get out into the world, then buy them a copy.
It’s a really inexpensive investment.
You don’t even have to take them to lunch and just give them the book. Just give them the book.
You grab five copies, I’ll send you a signed copy right away.
We will get it in the mail the same day that you order, so you’ll get a physical copy before the new year, depending upon when you’re listening to this.
So go to passionsintoprofitsbook.com. Preorder.
At least one. We got over $785 worth of bonuses.
There some amazing stuff and if you’re interested in joining the launch team and helping us launch the book, go to passionsintoprofitsbook.com/launchteam.
We’ve got both of those links in the show notes. You can click on those.
You also got a link to the report that I talked about for the Cookie List feature of affiliate marketing.
So make sure you go check those out.
If you have any questions about the book launch team or the book or this episode or anything, you can text me anytime at 260-217-4619.
We’ll put that in the show notes as well and make sure you come back for the next episode.
Make sure you hit subscribe and don’t miss the next episode.
I’ve got seven resolutions for affiliate marketers in 2023.
These are seven things you absolutely need to resolve to do next year, so you don’t want to miss that episode.
So make sure you click subscribe.
I’ll see you then.
Questions?
Text me anytime at (260) 217-4619.
Or…check out some of my free reports to help you get on the right track:
 |
 |
 |
 |
 |
 |
 |
 |
 |
