Why Your Affiliate Program Should Have a Lifetime Cookie

The Benefits of Offering a Longer Cookie

How long should your affiliate cookie be good for?  I get asked this question a lot and there are several different schools of thought.  Today I will share with you why you have nothing to lose and everything to gain by offering a lifetime cooking.

Related Resources

VIDEO: Who Gets the Commission When More Than One Affiliate Gets the Click?

FREE RESOURCE: Get our #1 Affiliate Recruiting Email – for FREE

Question: How long do you think an affiliate cookie should be good for? You can leave a comment by clicking here.

Free Affiliate Training from Matt McWilliams

4 thoughts on “Why Your Affiliate Program Should Have a Lifetime Cookie

  1. Hi Matt: I’m an alum of NPNP. Just got your email so checked out your video. One challenge for affiliate cookies is when people use mobile devices. There is no easy way to track them. For people marketing an app, like my company, this is a real challenge. We wanted to be fair to our affiliates so we created a system that makes sure they get credit. We did a blog post about it so you can read it if you like and learn what we did. I’d be happy to talk to you about it more, if you’re interested. https://mediavidi.com/affiliate-marketing-app/ Thanks for your great program and all the help I got from you and Mark I learned lots of useful stuff.

    • Hey Sandra,

      Can you hit Mark up on email? I’d like to discuss this with you.

      • Yes. Will do.

      • And Matt I forgot to mention – nice shirt 🙂 Looks great on you.

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