What is the single most important metric in affiliate marketing? The answer is three letters…EPC. In this video, I explain what it is, how to calculate it, and why it’s the only metric that matters.

Watch the video above to learn how to determine:

  • Your own program’s EPC
  • Your EPC after a promotion
  • Projected EPC for your own program (even if you have no affiliates)
  • Estimated EPC for an upcoming promotion

If you are looking for a program with a high EPC, check out our suggested affiliate programs.

What metrics matter most to you in affiliate promotions?


Matt helps online business owners and brands, small and large leverage the power of partners to grow their businesses. He teaches you how to make money as an affiliate and how to work better with affiliates. Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Zig Ziglar, Ray Edwards, Brian Tracy, Lewis Howes, Shutterfly, Jeff Goins, and Michael Hyatt have trusted Matt to run their affiliate launches.

Leave a Reply

Your email address will not be published. Required fields are marked *