What the Heck is Affiliate EPC? (And Why You Should Care)

Explaining the Only Metric that Matters in Affiliate Marketing

What is the single most important metric in affiliate marketing? The answer is three letters…EPC. In this video, I explain what it is, how to calculate it, and why it’s the only metric that matters.

Watch the video above to learn how to determine:

  • Your own program’s EPC
  • Your EPC after a promotion
  • Projected EPC for your own program (even if you have no affiliates)
  • Estimated EPC for an upcoming promotion

If you are looking for a program with a high EPC, check out our suggested affiliate programs.

Question: What metrics matter most to you in affiliate promotions? You can leave a comment by clicking here.

Free Affiliate Training from Matt McWilliams