How to Create RAVING Fans in Your Business…Your Next Level Avatar

by Matt McWilliams | Dec 20, 2022 | Articles, Books, Entrepreneurship

Last week I shared how having a clear understanding of WHO your avatar is essential for marketing success.

If you missed that series, you can read it here.

Last updated: November 6, 2026

Your avatar is a personification of your IDEAL customer.

And giving your avatar a name provides you with a “picture” of who you’re writing your messaging for.

For example, our avatar’s name is PETE.

But what about your Next-Level Avatar?

The person who not only buys one thing from you, but buys EVERYTHING you offer…and every affiliate product you recommend.

Think PETE on steroids!

We call them GYWNs …(And yes, our Next-Level Avatar is named after a real person)

Gwyn’s full name is Gwyn Morasko…and she’s the PERFECT representation of our company’s Next-Level Avatar.

Gwyn is a RAVING FAN…exactly the type of follower you want in your business!

Once you have attracted the right type of followers, captured their attention, converted them into subscribers and established yourself as their champion, it’s time to turn these followers into raving fans.

It’s time to turn them into GWYNS!

So what EXACTLY is a RAVING fan?

In their book, Raving Fans: A Revolutionary Approach to Customer Service, Ken Blanchard and Sheldon Bowles define a raving fan as:

“A customer who is so devoted to your products and services that they wouldn’t dream of taking their business elsewhere and will sing from the rooftops about just how good you are.”

That’s what you want!

Sure, it’s important to have people who are pleased with what you offer.

But happy, satisfied customers is NOT the goal.

You want them to be RAVING fans!

Like Gwyn!

She went on to sign up for our course, No Product No Problem.

She became an active participant in the student support group, sharing wins and struggles, asking questions, and answering others’ questions.

She was one of the first people to sign up for our START Mastermind six months later and has purchased just about every product we’ve offered, along with numerous products that we’ve recommended as an affiliate.

So, how do you do it? How do you CREATE raving fans?

I’ll be revealing that over the next couple of days…

In the meantime, I share in-depth how to create your Ideal Customer Avatar, attract them, convert them, and monetize them in my book, Turn Your Profits Into Profits.

You can pre-order your copy RIGHT NOW and get nearly $1,000 in exclusive bonuses…including a bonus lesson on creating your avatar…but you only get the bonuses if you order soon!

CLICK HERE to pre-order your copy of Turn Your Passions Into Profits and get $785 in exclusive pre-order bonuses!

Update: My book launched in January 2023 and was a national bestseller. It continues to change lives and start businesses today, and you can order your copy at the link above and get $588 in exclusive bonuses.

If you missed the other posts in this excerpt series from my upcoming book Turn Your Passions Into Profits, find them here: