Finding affiliates is less complicated than most people think. Below we have everything you need to find the right affiliates for your business: brand new videos, blog posts, podcasts, and more. Think of this is as your one-stop resource on how to find affiliates. Be sure to sign up to be notified when new content is added to this guide.
You do NOT need to hire an affiliate manager to run your affiliate program. That is a myth! Now, don’t get me wrong. There will be a day when it makes sense to hire someone. I mean…that’s exactly what people hire us to do…and they pay us a LOT of money. BUT to start with, you need to do this yourself. You can get MOST of the results with none of the expenditures. Today, I share why you don’t need an affiliate manager and how to run your own program (and WHY you should!).
There is a killer myth that says that most of your sales will come from only a few affiliates. This myth is so pervasive that I have literally heard one of the top names. Someone you all know. One of the top names in the internet marketing space claim this as a statement of FACT from stage. In fact, the exact quote they used is this: “90% of your sales will come from your top 3 to 5 affiliates.” Let me be brutally clear here: This is nothing more than a cop out. An excuse to not work with smaller affiliates. An excuse to go out and get your 3 or 4 best buddies and a few other people and call it a day. Today, I share why this myth is flat out WRONG and how to develop an ARMY of loyal, dedicated affiliates of all sizes.
There’s a myth that says that having an affiliate program is only for the cool kids with the right connections. Or to get affiliates, you have to burn your list promoting everyone else’s stuff all year just to get your own affiliates. WRONG! When I started my first affiliate program, I knew absolutely NO ONE. In fact, no one on our team did. We weren’t the cool kids. We didn’t have dads who knew the right people. We started with nothing and in 2 years built a $12.6M affiliate program. In today’s episode, I’ll bust these myths and show you how you can find the right affiliates…even if you don’t know anyone in your niche!
Today, I’m kicking off a new, four-part series, “The 4 Killer Myths About Affiliate Programs.” Over the next four episodes, I’ll tackle four of the most pervasive and destructive myths about having your own affiliate program. In today’s episode, I give an overview of the series, share each of the myths in brief, and take a deep dive into the first myth, “I don’t need an affiliate program.”
Nothing will help you grow your business faster than the right affiliate partners. Not Facebook Ads. Not more content. Not even getting on Oprah. It takes the right affiliates to grow fast and attract the right customers. But…HOW do you find the right affiliates? That’s what this episode is all about!
Evergreen affiliate offers are great. You can promote them year-round and you aren’t bound by a specific promotional window. But…how do you create urgency and scarcity, which cause people to buy NOW? In today’s episode, I share some strategies for creating urgency in your evergreen affiliate promotions.
I have a confession to make…I actually HATE rules. They feel too confining and restrictive. To me, rules are made to be broken. But there is ONE rule I never break…the FIRST rule of affiliate marketing.
I’m often asked by people new to the affiliate marketing game:
“How do you promote with confidence when you’re not 100% sure about the product?”
Well, that question is fundamentally flawed. If you aren’t 100% sure about the product, don’t promote it. That’s the first rule of affiliate marketing.
There is a single thing that could be the difference between success and failure in affiliate marketing, and in your entire business. It’s your network. I know that networking is a dirty word to many people, but it really is just about relationships. And if you want to succeed with affiliate marketing (or business in general), you have to develop relationships and keep them warm. That’s what today’s video is all about.
Is it better to receive a flat fee for sending an email blast for a company, or becoming an affiliate for them and earning an affiliate commission? That’s a question I got recently from one of our NPNP students. But, what is even MORE important is the mindset that goes along with choosing one or the other. I discuss both of those in this video.