Episode 070: How to Find and Use Your Breakthrough Idea to STAND OUT with Dorie Clark

Best-selling Author Shares Her Tips for Making Your Voice Heard

You have something to say to the world. You have a contribution to make. Each of us has ideas that can reshape the world, in large ways or small.

How to Find and Use Your Breakthrough Idea to STAND OUT with Dorie Clark

That is how Dorie Clark opens her new book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.

She goes on to say:

Whatever your issue, if you really want to make an impact, it’s important for your voice to be heard.

I could not agree more. You do have a voice and it should be heard. But the question is how?

Well, Dorie will show you how.

Here’s what I said about the book in an Amazon review:

I’ve been in the marketing space for more than a decade. I read the book because I thought it would help the people I talk to…aspiring bloggers, business owners, and thought leaders. I honestly didn’t expect anything for ME! And yet it’s one of the most highlighted books I own. Everyone can learn WHY they should stand out, HOW to do it and ultimately WHO can benefit. This book is a MUST READ for anyone looking to share their ideas, message, and talents with the world.

In today’s episode, we go in-depth into many of ideas and principles in the book, starting with why you should find your breakthrough and build a following around it – why you should stand out!

We also talk about:

  • Why so many of us shrink back when it comes to sharing our ideas and voice.
  • What has helped Dorie overcome her fears.
  • How to stand out (without getting arrested or being born famous).
  • Why you shouldn’t want to just “blend in.”
  • The questions you need to ask yourself to discover your breakthrough idea or message.
  • How to be seen as an authority in your industry.
  • The always popular much, much more.

About Dorie

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is also the author of Reinventing You: Define Your Brand, Imagine Your Future, another fantastic book that I highly recommend.

Clark consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.

We were born less than a year apart in the same hospital, which her father and my mother both worked in at the same time. Small world, huh?

For more about Dorie, check out her About Page.

How to Ask for a Raise | 9 Tips to Get What You Want

First, a confession: I’ve never asked for a raise in my life.

I’ve only worked for others three times in my adult life. Once for my dad (he fired me eventually) and I was vastly overpaid. The other two times I was primarily on commission. I was paid fairly and earned my raises. So I’ve never actually had to use my own advice here. How are those for qualifications?

But I have been on the other side of things. I’ve been the one approached about raises and I know what works. That’s why you should read this.

How to ask for a raise If you want a raise, Tip 5: SHOW ME THE MONEY! Get more tips here: http://bit.ly/1b0OPKm (Tweet That) | Share this Graphic on Pinterest | Share on Facebook

To ask for a raise effectively, remember nine key points at the onset:

1. Keep your request short and focused.

I don’t need a seven-page PowerPoint presentation. Think one notecard and a few minutes. Be prepared to make your case quickly and don’t ramble.

Thank You Notes for Job Interviews

Listen to this post

Are you a part of the Thank You Revolution yet?

If so, you are part of a dying breed. And also a very noticeable and profitable breed. You stand out…big time.

The Thank You Revolution by Matt McWilliams

One of my readers, Jana Botkin, recently sent me an article from CBS Local News in Minneapolis entitled, Are Hand-Written Thank You Notes Extinct?

Here is one excerpt that got me really excited:

Temp firm Accountemps did a survey of HR managers and found the most common way they get a thanks for a job interview is email — 62 percent.

Another 23 percent said thank you over the phone. As for a hand-written note, it was 13 percent.

When those same people were asked what is the appropriate way to say thanks, 87 percent said email, 81 percent said phone, 38 percent said hand-written note, 27 percent said social media and 10 percent said text.

Happen to Your Career | Advice from Mark Sieverkropp and Scott Barlow

For the next two days, I want to talk to you about your career.


My friend Mark Sieverkropp has an exciting announcement that I’ve asked him to share with you. If you hate your job, this stuff is for you. If you just kind of like your job, it’s for you. If you are underpaid, underappreciated, overworked, or just plodding along aimlessly in your career, this information is for you.

Avoid Unchallenging Occupations – They Waste Your Talents

Are you challenged at work?

If not, you are probably wasting your talent.

I got this fortune cookie recently and amazingly it has the best career advice I have ever seen or heard.

Avoid Unchallenging Occupations. They Waste Your Talent. - Fortune Cookie

I tend to thrive on pressure. Not everyone is like that and that is not the point. But if I am not constantly pressured and pushed, I waste my talent. It never gets a chance to come out. It never sees the light of day.

What to do Before Every Meeting

If you are a meeting leader, you will want to read this.
If you are a meeting attendee, you will want to read this.


Handshake before a meeting

Whether you are leading a meeting or just attendee (“just” attending, as though that is unimportant), what you do before every meeting is important.

I’m not even talking about making an agenda, setting up the chairs right, or making sure your PowerPoint works well. You can read some great tips from Tom Dixon and from me here and here on meetings. Those cover the basics.