A Different Way of Saying It: A Communication Lesson from Nutiva

Sometimes all it takes to communicate effectively is to say the same thing everyone else is saying…just differently.

Take Nutiva Coconut Oil for example:

Nutiva Coconut Oil Cholesterol Free

Did you catch their message?

They easily could have said “Cholesterol Free.” But, instead, they said, “100% Less Cholesterol than Butter.”

I am not a math whiz, but 100% less than anything is ZERO.

Continue Reading and Comment