The Worst Four-Letter Word of Them All

There is a single word in the English language that will bury you. It’s the worst four-letter word of them all (psychologically speaking). It’s the word “don’t.”

The Worst Four-Letter Word of Them All

The problem with this word is that your subconscious mind doesn’t understand the word “don’t.”

To illustrate, try this:

Don’t think of a piping hot pizza. Don’t picture it coming out of the oven with steam rising off the top of the bubbling cheese and glistening pepperoni. Don’t think of the amazing smells wafting from the kitchen.

Just writing that caused me to drool on my keyboard. If you are reading this at approximately 10am, my apologies. Treat yourself to a mid-morning snack.

You thought of the pizza, didn’t you? That’s how our minds work.

The Four-Letter Word That Buries You

Your subconscious mind doesn’t understand the word “don’t.”

A tightrope walker doesn't look down, he looks forward.

To illustrate, don’t think of a warm, piping hot pizza.

What did you just think of? There is a good chance your mind pictured the details right down to the bubbling cheese, oily pepperoni, and steam rising from the surface. (Now, if you’ll pardon me, I need a snack…and by snack I mean large artery-clogging feast)

Never Look Down

I recently read a story about a tightrope walker who was asked about the secret to his success. His reply applies to achieving any goal in life:

The secret is to keep your eyes fixed on where you are going. You never look down. Where your head goes, that’s where your body is going too. If you look down, there’s a good chance you will fall. So you always have to look to where you want to be. (emphasis mine) From Become a Better You by Joel Osteen

Looking down only identifies where the tightrope walker doesn’t want to be. Immediately thoughts such as “don’t fall” go through his mind. That usually leads to a whole range of visions that play out in his mind…and ultimately an ugly fall.