Why do you think the way you do? Why do you act the way you act? Why do you do everything you do? Do you know? Does it matter? Well today’s guest will explain why it is vitally important to figure out why you exist…and how to express it.
In today’s episode, our guest and I talk about:
- The power of Entrepreneurship
- Ridgely’s biggest successes
- Why your “why” is important
- The process for discovering your “why”
- Ridgely takes me through the process he goes through with his coaching clients to find their “why”
- My “why”
What is your WHY?
Your WHY is what drives you. Your WHY explains everything that you do. And today’s guest, Ridgely Goldsborough, will help you find your WHY.
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I’m so excited about this episode because I get to share not only an interview but a live exercise as Ridgely Goldsborough helps me to find my WHY.
After the interview and exercise, which was recorded more than two weeks ago, I share the results. This exercise has helped me in so many ways, and finding your WHY will help you, too.
It will change your life and help you to change the world.
Author and International Speaker, Ridgely Goldsborough, believes in taking complex and challenging issues and making sense out of them. He started his first business at the age of 16 and after graduating from Law School in 1987, has founded 43 companies. He has written 11 books, hosted his own television show and created dozens of audio and video programs on success and prosperity, and conducted dozens of online marketing campaigns.
Ridgely is the co-founder of the WHY Engine, the revolutionary marketing and messaging program used by professionals worldwide to attract ideal clients based on the company’s WHY (and I might add, not just companies but this is powerful for individuals as well).
I hate SMART goals.
Don’t get me wrong, they are well-intentioned and I believe there is a place for them, but we’ve taken them too far. When we rely on SMART goals, we forget to think big, to shoot for the moon, to dream.
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Yesterday I asked: Do you want to live a life of adventure? I asked what a life of adventure would look like for you. I asked you to think ahead to the moment we all reach when you’re looking back on the life you’ve lived. Do you want to say as Tom Preston-Werner, the founder of Github, says:
‘Wow, that was an adventure,’ not ‘Wow, I sure felt safe.’
I do. And that is why I think SMART goals have gone too far.
SMART goals don’t make history
Putting a man on the moon was not a SMART goal. It was crazy. It was daring and dangerous. And it was inspiring.
Stories abound of children from that generation who saw John F. Kennedy announce that goal and something lit up inside of them. It inspired a nation.