Yesterday, I shared an excerpt from my new book, Turn Your Passions Into Profits, about leadership…and how far too many people go through life thinking they aren’t expert ENOUGH to lead…
The fact of the matter is…you don’t have to be an expert to be a leader.
You only need to be ONE STEP ahead of your followers.
By definition, THAT defines you as a leader.
Almost every day, I talk to people who feel they aren’t qualified to be a leader.
No degree. No letters behind their name. No credentials.
And the big one…’I’m not a subject matter expert’…
When I think back to college, the ONLY reason I managed to pass calculus was because my tutor was a graduate assistant who had taken the same class I was in just three years before.
She wasn’t a professor. And had she been, I probably would have failed.
Instead, I was able to relate to her because…she was just one step ahead of me.
And THAT is the key to being a leader.
That one-step separation is all you need.
Take Alan Thomas…who I mention in the book…
He’s a weight loss guy…
He doesn’t have any degrees in exercise science or nutrition. Or decades of experience helping others lose weight.
In fact, he’d be the first one to admit that HE is only one step ahead of his clients.
And they love him for that!
He told me that almost every one of his clients says the same thing when they sign up for his coaching program…
’Alan, the reason I signed up with you is because you know what it’s like. You aren’t like all the other coaches who’ve been healthy and fit since they were teens. And you don’t intimidate me with a bunch of technical jargon.’
Alan struggled with his weight for years, but now he truly is an expert at losing the weight and keeping it off.
He can lead others for one reason…he’s an expert because he gets results.
He’s living proof that you only have to be one step ahead of your avatar.
Maybe you are at step B on your customer journey right now, and you don’t feel like an expert or a leader.
But guess what? You can lead your avatar from step A to step B.
You ARE an expert at that.
While you are on step B, you learn how to get to step C. Then you can lead your avatar to step C. While you are on step C, you learn step D and lead your avatar there—and so on.
Tomorrow, I’ll share the story of an amazing woman who FELT unqualified but soon found herself making a HUGE difference in the world…and enjoying the benefits of a profitable business while doing it.
In the meantime…in my book, Turn Your Passions Into Profits, I share the entire leadership model starting with how to capture attention and turn visitors into subscribers (along with a whole bunch more to build a profitable business you are passionate about).
And today, you have a chance to grab the EARLY BIRD SPECIAL…
Pre-order Turn Your Passions Into Profits now and you’ll also get my “No List No Problem” ($197 Value) course that teaches you how to start monetizing…before you even have an email list!
That’s on top of the $785 in exclusive bonuses you’re already going to get!
If you missed the other posts in this excerpt series from my upcoming book Turn Your Passions Into Profits, find them here: