Did you ever notice how effective many musicians are at communicating? OK, I know not all of them are (Ryan Adams, I’m thinking of you) but the real stars are experts at it. Most of them have a great mix of talent and training in communicating well.
So what is it that makes them great? Joseph Lalonde is going to answer that below. He is a youth leader at Oak Crest Church of God and an awesome writer. He usually writes at his blog, where he shares leadership tools and encourages you to become a better leader, but today we’re blessed by his wisdom here. I encourage you to connect with him on Twitter as well. He’s got some good stuff in both places.
Take it away Joe…
Can you remember the last time you went to a rock concert?
The music was loud. The crowd was excited. The singer may have shared a few words.
There was energy in the room. People were ready to listen to the guys on stage.
They couldn’t wait to get what the band offered.
Have you been able to create an energy like this in your organization? My guess is most likely not.
Your presentations may be dull. They don’t catch the attention of the audience. And those who heard you speak may not remember what you said.
If you’re there, I’d like to encourage you to begin communicating like a rock star. It could change the way you communicate forever.
Create noise and then quiet
Every time I’ve been to a concert, it’s been noisy. There’s the crashing of the drums, the thrashing of a guitar, or the thump of the bass. It’s so noisy you can hardly hear the person next to you.
And yet when the lead singer begins to speak, you can hear him and he’s grabbed your attention.
Because he had his bandmates create a ton of noise only to quiet down when he decided to speak. There’s a stark contrast between playing and sharing a message.
Create some noise before you speak. Have something exciting happen. And then bring a quietness to the presentation.
Create an image
One of my favorite type of concerts to attend were that of glam bands. They had the hair, the attitude, the energy that made you enjoy the concert even more.
Were they really like that outside of the touring concerts? Nine out of ten times they weren’t. They dressed up for the show to grab people’s attention. Sometimes going to the lengths of wearing wigs and other unnatural items.
You don’t have to go as far as the glam rockers did. But you should be willing to create an image for yourself.
Decide how you want others to perceive you. Work towards creating that image. And then begin living the image.
For if you don’t, people will discover you’re all talk and no action. Yet image is very important when you want to communicate effectively.
Create a message worth hearing
When a band begins to communicate, they’re usually sharing a story that they think the audience will resonate with. It may be a childhood trauma or a recent heartbreak. Whatever it is, they feel it’s worth sharing.
What message are you sharing? Have you created a talk that is worth sharing?
To create a compelling message, you need to have all three pieces to the communication puzzle.
1. Story. Your message should contain a story, a tale the audience can relate to.
2. Emotion and energy.
3. A central point to the message.
Put these pieces together and you can have a message that will hit home and create change.
That is how rock stars attract the attention of their audience.
They’ve created energy and then silenced it. They’ve crafted an image that people are attracted to. And they’ve weaved a message that resonates with the audience.
These are effective pieces to communicating well. Begin to use these tactics and watch your effectiveness increase.
Question: How else have you seen a rock star communicate effectively? Please share your thoughts in the comment section below.