According to my reader survey, 34% of you are already full-time entrepreneurs. That 34% know something the rest of you might not: Entrepreneurship is not risky. In fact, it might be the least risky thing you can do.

Why entrepreneurship is not risky

Why a Post About Entrepreneurship?

According to that same reader survey, 57% of you are not currently entrepreneurs but want to be. That’s why you follow me…to learn how to escape a job you hate and make it on your own.

Most of that 57% know what is holding them back. It’s usually not financial considerations (only 23%). It’s usually not lack of knowledge (only 19%). It’s most often a single four-letter word:


Fear of what?

For most it’s failure. But not just the failure itself but what it means. Failure as an entrepreneur means no income. It means going back to the very thing you hated. It means you’re not good enough.

At least that’s what most people think.

Why Conventional Thinking About Entrepreneurship is Wrong

Conventional thinking says that entrepreneurship is risky. And risky ventures have high failure rates.

But entrepreneurship is not risky at all. In fact, it’s the least risky thing I’ve ever done in my life.

When I worked for someone else, I had a single source of income (at least until I started my side business). I had one paycheck every two weeks. That was it.

I was one stupid mistake by the owner from having NO income.

Conventional thinking is based on the myth that a “steady paycheck” and a “safe job” are somehow desirable. And yet there was nothing steady or safe for the employees of Enron, Circuit City, or the countless other “too big to fail” companies of the past few decades.

Risky to become entrepreneur or not?

The safety and security of those jobs was nothing more than a myth.

The ‘safety and security’ of a ‘steady job’ is a myth. Entrepreneurs have true security with multiple streams of income.

Why Entrepreneurship Isn’t Risky

Why would I say that owning my own business is the least risky thing I’ve done in my life?

After all, don’t have I have to hire people, make payroll, keep up with our taxes, make sure we pay all of our bills, and remain solely responsible for making sure we actually make money? Yep. All of those are true, but so is this:

I’m not dependent on any one source of income. 

While my income is certainly not steady by any means (in fact, it varies wildly from month to month) it is safe. It’s safe because I have dozens of revenue streams, none of which make up a huge chunk of our revenue.

I ran a rough breakdown of just our top 10 revenue sources over the past year. Not a single one of them makes up more than 14% of our revenue.

Client A: 14%

Client B: 10%

Client C: 8%

Affiliate Campaign A: 7%

Affiliate Campaign B: 7%

Client D: 6%

Product A: 5%

Product B: 5%

Affiliate Campaign C: 4%

Affiliate Campaign D: 4%

And that’s just our top 10 sources, which only make up 70% of our revenue.

Don’t get me wrong, I’d be heartbroken if we lost our top client. After all, I love working with all of them.

But while I’d be disappointed and probably bummed for a few days, I wouldn’t be worried about my livelihood. Our kids will still eat. We’ll still get to go on some nice vacations. And we’re not going to freeze to death in the winter.

Here’s what our revenue report from the past year looked like:

How to create multiple streams of revenue

No single source of revenue is all that significant. And that is beauty of entrepreneurship.

Risky? I think not.

How Affiliate Marketing Plays Into Entrepreneurship

As you can see above, affiliate campaigns made up four of our top ten sources of revenue last year. Altogether, affiliate commissions accounted for 31.7% of our revenue.

Promoting affiliate offers is a great way to diversify your revenue sources. You get to introduce your audience to great products and make some good money, with virtually no overhead.

Think about it…you don’t have to do much more than send some emails and post to social media to succeed at least at a basic level. No product creation. No credit card processing fees. No staff. Pure profit.

It’s literally risk-free. (Unless you consider losing a few grumpy subscribers a “risk”)

How Affiliates Can Help You Scale Rapidly

No matter how good you are at marketing, there is a limit to what you can do on Facebook or SEO. You need affiliates to grow.

Having affiliates also takes the risk out of marketing. Instead of putting all your eggs in one basket, you have an army of affiliates promoting you. If one decides not to promote you anymore, that sucks, but again, it’s not the end of the world.

If you’re looking for a guide on how to find affiliates for your program, look no further than my free report, Your First 100 Affiliates.

If you have 100 active affiliates, that’s effectively 100 revenue streams. Combine that with affiliate offers, clients, and other sources, and you literally could have hundreds of active revenue streams in your business.

Does that sound risky to you?

Think about how non-risky it can truly be to run your own online business. You can have revenue sources all over the place:

Online business revenue streams

That is the least risky looking career plan I can think of.

If you’re not full-time as an entrepreneur yet, what is holding you back. If you are full-time, what is the biggest benefit to being on your own?


Text me anytime at (260) 217-4619.

Or…check out some of my free reports to help you get on the right track:

Find Your First 100 Affiliates

template for affiliate program terms and conditions

Affiliate Program Terms & Conditions Template

email for recruiting affiliates

Get My #1 Affiliate Recruiting Email

top mistakes to avoid with your affiliate program

Avoid The Top 20 Affiliate Program Mistakes

email templates for activating affiliates

Turn Inactive Affiliates into Your Best Affiliates

Affiliate email template for affiliate managers

Get My Template for Writing Affiliate Emails

Sales secrets of successful affiliate marketers

Affiliate Marketing Sales Secrets

Ultimate Guide to Affiliate Marketing with a resources page

Learn How to Create a Resources Page

guide on how to write a product review with affiliate marketing

Learn How to Write a Product Review

8 thoughts on “Busted Myth: Entrepreneurship is Risky

  1. Vaida Yes says:

    Enjoying your approach, Matt! It takes the preasure of my shoulders and shows the right direction of different revenue sources.

    1. Matt McWilliams says:

      Awesome Vaida 🙂

  2. Dan Miller says:

    Wow – great overview. And yep I can attest to the idea of multiple streams of income. That is SO freeing and SO different from what people paycheck people experience.

    1. Matt McWilliams says:

      You are absolutely LIVING proof of this Dan 🙂

      Your lessons played a big role in me embracing this truth of multiple streams of income.

  3. Matt,

    Thanks, as always, for the great post. I’m not a full time entrepreneur yet, I still have some things to get into place before I jump in (like I want to have 20-30 blog posts ready before I start because my husband is currently disabled and I don’t always have a set amount of work time each day). My biggest fear, surprisingly enough, is the fear of having to go back to a regular job! So I’m doing a lot of reading and a lot of writing getting ready to work for myself at home. I really appreciate the encouragement and help along the way!

    1. Matt McWilliams says:

      It might be easy for me to say, Carol, but that fear will begin to disappear the moment you take action as an entrepreneur.

      It hasn’t crossed my mind since about day five 🙂

      I couldn’t do it. In much the same way that I cannot imagine jumping off the top of a tall building without a parachute or a net, I just couldn’t get myself to ever do that.

      I know this business will work. It has to and it will. That is the attitude you must have!

  4. Cloris Kylie says:

    Love this post, Matt. It shows a common myth that prevents so many people from following their true passion….The key is to not let ourselves be ruled by fear.

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