Over the past few years, I’ve had a ton of great questions come my way. Unfortunately, I’m not always able to answer all of them…at least publicly. Well, that’s about to change. For the next 30 days, I’m doing a video each day, answering many of the backlog of questions I’ve had from awesome readers like you. This is day one.


If you’ve ever wondered if it’s OK to promote something as an affiliate if you haven’t used it yourself, this video answers that question.

You don’t have to have experience with a product to effectively promote it.

Thank you to Heidi Bender for a great question. And thank you to Jeff Walker, whose recent 30 day video series inspired me to do this series.

RELATED POST: When is the Right Time to Start Promoting Affiliate Offers?

Get the “Should I Promote This?” Checklist

This free checklist will help you decide if an offer is good for you to promote, based on 10 important criteria and a simple scoring system.

Have you ever promoted something you haven’t used? What were the results?

Missed one of the 30 Days of Q&A vidoes?  Find them all here.


Text me anytime at (260) 217-4619.

Or…check out some of my free reports to help you get on the right track:

Find Your First 100 Affiliates

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Affiliate Program Terms & Conditions Template

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Get My #1 Affiliate Recruiting Email

top mistakes to avoid with your affiliate program

Avoid The Top 20 Affiliate Program Mistakes

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Turn Inactive Affiliates into Your Best Affiliates

Affiliate email template for affiliate managers

Get My Template for Writing Affiliate Emails

Sales secrets of successful affiliate marketers

Affiliate Marketing Sales Secrets

Ultimate Guide to Affiliate Marketing with a resources page

Learn How to Create a Resources Page

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Learn How to Write a Product Review

9 thoughts on “Can You Promote an Affiliate Product You Haven’t Used? [VIDEO]

  1. Cody Libolt says:

    I love this! I’m just starting to think about affiliate launches. I want to build a list more first. Any tips on what kind of affiliate launches I could do if my list is Christian parents wanting to raise their kids in the faith?

    1. Matt McWilliams says:

      As simple as this sounds…google the products you use for that.

      If they have an affiliate program, great. If not, ask them to start one. 🙂

  2. dan cumberland says:

    Good stuff Matt! I’ve always wondered how to handle this. Thanks so much for sharing!

    1. Matt McWilliams says:

      Thanks Dan. 🙂

      Did you and Scott connect?

      1. dan cumberland says:

        We did! Thanks again for that connection. He’s been super encouraging! And Mark and I have a call next week to figure out the best ways for me to be a part of Scott’s next launch 🙂

      2. Matt McWilliams says:

        Awesome! Excited for you two 🙂

  3. Watched this yesterday. This is a topic that has sadly held me up for a long time.
    “How do I promote something I can’t afford to buy?”

    I’ve always felt that it was ok. I used to sell cars, but I would pay attention to the pain points of the customer and guide them to the car they needed or if you listen close enough, people will tell you what they want and need and you just have to put it in front of them.

    Great video and knocked another mental barrier down.


    -Carl, Jr.

    1. Matt McWilliams says:

      Love it Carl! 🙂

  4. Lain Ehmann says:

    I will also promote of it’s something I’ve signed up for myself but haven’t yet gone through. I’ll share WHY I signed up and make it very clear if I know the person, if I’ve taken something else from them, or if I’m taking a leap of faith. 🙂

    Transparency – that’s my criterion!

    In fact I think you can be MORE trusted if you are NOT BFFs with the course creator. There’s a lot of inbreeding online and I think customers are starting to become leery of that.

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