What if there was a way that you could build your confidence and learn stuff that will help your business, with virtually no overhead? Sounds king of like a scam, right? Actually, it’s affiliate marketing and today I’m sharing five more reasons why you should start doing it right now.
There is a common misconception that some people are just “born marketers” and that if you “hate” marketing, you can’t succeed at it. Today, I’m here to bust both myths and show you what to do if you hate marketing.
This is day two of the 30 Days of Q&A Video Series. You can watch day one here.
Why do people actually buy? What makes them actually make the decision to part with their hard-earned cash in exchange for something you are offering (or something you are promoting)? There are five reasons…and I share them below.
Before you attempt to sell anything to anyone, you must know the five reasons people buy. If you don’t know these reasons, any attempt to sell anything will be futile.
My father never owned a computer, yet he taught me almost everything I know about online marketing. I never realized this until just yesterday though. My father never had Twitter or Facebook, never blogged and was never famous, but he left a legacy that lives on to this day.
Last year, something changed for me. That something was that I learned a skill that every marketer needs to know well: Copywriting. I learned it from the master. And so can you.
Today, I consider myself blessed to be friends with that master, Ray Edwards. He’s not only a client of ours, but also a dear friend.
Long before we worked together, though, I was a fan of his, listening to his podcast for hours and reading everything he put out (I still do today).
The Stats Don’t Lie
Along the way, I picked up a few things from him. How to be persuasive without feeling sleazy, for instance. And how to get people to open, read, and take action on my emails.
We’ve all been there. We’ve created a product or a service. Or perhaps it’s someone else’s product or service. We know it works but when it comes time to sell…the proverbial light switch fails to turn on.
I’ve been there multiple times. Heck, multiple times every year.
The First Time I Tried to Sell
I remember the first time I tried to sell anything online. It was 2003 and I was flat out broke. I was 24 years old, still living with my mom, and living off of $1 frozen pizzas and Hot Pockets (to this day I can’t stand those things).
In other words, I needed the money. The next check wasn’t about getting to the next level or achieving my dreams. It was the difference between eating and not eating. I’d just been fired by my dad (yes that happened) and I was too driven (some say stubborn) to go on unemployment.
But I knew I had a good service to offer. In fact, at that time, I was the only person I knew of offering it. My problem was convincing potential clients that they needed what I offered.