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What in the heck do evolutionary biology, neuroanatomy, and anthropology have to do with Facebook? And how do Freud’s Id, Ego and Superego influence our use of Twitter? Well, the internet is nothing more than a reflection of how our human brains work, how they have evolved, and how we see life through digital eyes. Today, I have a fascinating conversation with an expert in social media about how to create viral content, how to fit natively into different social media networks, and the art and science of memeology.

Links Mentioned in this Episode

Joe’s book, The Hidden Psychology of Social Networks

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