Without the right affiliates, you can have the greatest offer, the best product, and a killer sales funnel and your affiliate launch will still be a flop. So then, how do you recruit great affiliates?

Email template for recruiting affiliates

Recruiting great affiliates starts with who you know – your network. But today’s post actually shares a way you can recruit top affiliates without knowing anyone. In it, I am revealing, for the first time ever to the public, my number one recruiting email.

This email alone has helped us recruit more than 500 affiliates who’ve brought in well over $1,000,000 for our launches.

Here’s how we do it:

1. Look Up Affiliates Who’ve Promoted Similar Products

Go to Google and type in your competitors’ product names.

This is by far the easiest way to find your competitors’ affiliates. If you want to narrow down results, add the words “affiliate” or “commission” to the search.

NOTE: This is one of only 15 ways to find top affiliates. If you want to know all 15, get my free report: Your First 100 Affiliates: 15 Place to Find Top Affiliates.

2. Find Their Email Address

We typically use three ways for this:

3. Create a Spreadsheet of Affiliates

We keep our affiliates in a simple spreadsheet with first name, last name, email, product their promoted, and the name of the product owner.

NOTE: Eventually we move them to our CRM, but early on we just keep them in the spreadsheet.

4. Send This Email

Ah…here’s what you came for, right? Our secret sauce.

After testing approximately 20 different emails over the years, this is the one that works best.


If the **OTHER PRODUCT NAME** is very LONG, use the personality name.


SUBJECT: Bestseller Blueprint
SUBJECT: Jeff Walker


I saw that you were promoting **OTHER PRODUCT NAME** recently and thought of you for something we have coming up.

This **MONTH OF LAUNCH** we are launching our **YOUR PRODUCT NAME**. It’s similar to **FIRST NAME OF OTHER PRODUCT CREATOR**’s product/course, but **FILL IN DIFFERENCE HERE**.

If you are interested, let me know. Love to share more info. with you.

RELATED POST: 3 Surprising Sources of Affiliates

How to Screw Up an Affiliate Recruiting Email

The easiest way to screw up an affiliate recruiting email is to make it too long.

Don’t try to fit everything in one email. Oh, I know you want to tell them about how much time you spent developing it, share six testimonials, and tell them how awesome the sales funnel is. And then you want to brag on your commissions, the prizes, and who else is promoting it.


Keep it Short.

Your only objective with this first email is to get a reply.

That is it. You’ll get a few “Yes” replies and a lot of “No’s”  but your most common reply will be “Tell me more.”

Now you can write them a novel…because they asked for it.

RELATED POST: How to ASK Others to Promote Your Launch

The easiest way to screw up an affiliate recruiting email is to make it too long.

How to Get All My Best Recruiting Emails

This is only one of the many affiliate recruiting emails we have in our arsenal.

Want to get ALL of my BEST recruiting emails at a major discount?


Text me anytime at (260) 217-4619.

Or…check out some of my free reports to help you get on the right track:

Find Your First 100 Affiliates

template for affiliate program terms and conditions

Affiliate Program Terms & Conditions Template

email for recruiting affiliates

Get My #1 Affiliate Recruiting Email

top mistakes to avoid with your affiliate program

Avoid The Top 20 Affiliate Program Mistakes

email templates for activating affiliates

Turn Inactive Affiliates into Your Best Affiliates

Affiliate email template for affiliate managers

Get My Template for Writing Affiliate Emails

Sales secrets of successful affiliate marketers

Affiliate Marketing Sales Secrets

Ultimate Guide to Affiliate Marketing with a resources page

Learn How to Create a Resources Page

guide on how to write a product review with affiliate marketing

Learn How to Write a Product Review


What makes for a good recruiting email in your opinion?

Download print-friendly PDF version of this post to share

7 thoughts on “My #1 Affiliate Recruiting Email Revealed

  1. Kathy Kidder says:

    This is something I really need to improve on! Thanks for this post and template!

    1. Matt McWilliams says:

      My pleasure Kathleen!

  2. Cody Lister says:

    This is an insanely useful post. Thank you big time, Matt.

      1. Cody Lister says:

        Seriously, I bought your email templates and am absorbing your blog posts like a sponge. You’re now my go-to for affiliate recruiting and management advice. Really impressed by the level of detail and transparency you’re offering on your blog.

  3. Hey Matt, I tried this method before but couldnt get responses as those affiliates straight up told me they dont know who i am, hence they declined. How do you go past their trust related issues?

    1. Matt McWilliams says:

      A lot of it comes down to numbers. I’ve found that we only get about 20% to reply with yes or maybe, but we are also reaching out to hundreds of people every month. If we pick up 10% of 500, that’s 50 people per month.

      The percentage is low but the end result is much higher and over time many of these people become very close relationships.

      Here is another version of the email above that also worked well that you might try. See how this one goes:

      Hey FNAME,

      I saw that you were promoting [OTHER PRODUCT NAME] recently.

      How did that go for you?


      That is all. It invites a reply and starts a conversation.

      Also, last thing…keep in mind that your first reach out should never be your last. Keep tabs on what they are doing. Leave comments on their blog. Share their stuff on social media. Promote their launches. Send them emails telling them that their last blog post was awesome.

      That will work over time 🙂

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