If you’ve stumbled upon this, chances are you’re contemplating enrolling in Jeff Walker’s 2025 Product Launch Formula (PLF) and have a handful of questions craving answers. In this article, I’ll uncover the upsides and downsides of Jeff’s course….and be sure to stick around, because I also have some awesome exclusive bonuses if you enroll through my link.
Note: Before we go any further, it is important for you to understand that I am an affiliate for Jeff Walker. This, in no way, influences my review because I don’t want you to buy this course if it’s not right for you. If you enroll in Product Launch Formula through my link I will earn a small commission.
Watch the video above or keep reading to learn more about the course and my exclusive bonuses.
Real-World PLF Success Stories: Case Studies from My Own Launches and Client Launches
Years ago, I asked my friend and legendary copywriter Ray Edwards for advice on an upcoming launch. His exact words were “Run a regular PLF launch to the T.” In other words, don’t overthink it. Follow Jeff’s playbook.
And we did.
That advice has driven every major launch I’ve managed since then, generating hundreds of millions in sales for myself and clients. Here are the detailed case studies that prove PLF works when you follow the system:
Case Study #1: My Own “No Product No Problem” Course – $126K from Under 1,000 Subscribers
This was my first real test of PLF strategies, and I was nervous. I had an idea for teaching people how to launch affiliate marketing businesses, but I had a tiny list and no track record selling my own courses.
The Challenge: Small audience (less than 1,000 email subscribers), unproven concept, and competing against established affiliate marketing courses.
PLF Strategy Used: Classic Internal Launch (Module 4) with heavy emphasis on Jeff’s storytelling frameworks from Module 2.
Specific Implementation:
- Foundation Work: Spent two weeks perfecting my transformation statement: “From having no product to building a profitable affiliate business”
- Pre-Launch Content: Three videos showing real affiliate marketing case studies and breaking down the “opportunity” in the market
- Mental Triggers: Used “hope” (anyone can do this), “authority” (my affiliate management experience), and “exclusivity” (limited enrollment)
- Timeline: Followed Jeff’s exact 12-day sequence from pre-prelaunch through cart close
Results: $126,000 in total sales with 347 students enrolled. More importantly, it validated that PLF works even with small lists when you follow the system exactly.
What Made This Work: Ray Edwards was right about not overthinking it. I used Jeff’s scripts almost word-for-word, just adapting them for affiliate marketing. The key was trusting the process instead of trying to be clever.
Case Study #2: Stu McLaren’s The Membership Experience – $5+ Million with No Large Partners
Stu wanted to launch his comprehensive membership site course, but he specifically didn’t want to rely on big-name affiliates. He wanted to prove his strategies worked through direct-to-audience selling.
The Challenge: Generate massive results without huge JV partners, in a crowded “teach people to build online businesses” market.
PLF Strategy Used: Internal Launch (Module 4) with elements of Jeff’s “event” and “community” mental triggers heavily emphasized.
Specific Implementation:
- P.S. Path Development: Focused on the problem of one-time sales vs. recurring revenue businesses
- Prelaunch Video Strategy:
- Video 1: “The Opportunity” – Showed the shift toward subscription-based everything
- Video 2: “The Transformation” – Featured real members from Stu’s TRIBE community
- Video 3: “The Ownership” – Helped viewers visualize their own membership community
- Authority Building: Leveraged Stu’s track record with his own membership sites and client results
- Scarcity and Urgency: Used Jeff’s “authentic scarcity” approach with limited enrollment periods
Results: Over $5 million in sales.
What Made This Work: Jeff’s emphasis on authentic storytelling in Module 2 was crucial. Stu’s personal journey to membership site expert became the backbone of all messaging. We also applied Jeff’s “community” mental trigger naturally since Stu was teaching community building.
Case Study #3: Lewis Howes’ School of Greatness Book Launch – New York Times #2 Bestseller
Lewis wanted to launch his book using PLF strategies rather than traditional book marketing. Most people think PLF only works for courses, but Jeff has an entire bonus section on book launches.
The Challenge: Books have low profit margins and short sales windows compared to courses. We needed to drive massive volume in a compressed timeframe.
PLF Strategy Used: Modified Internal Launch focusing on Jeff’s book launch bonus strategies, combined with elements from Module 5 (JV Launch) for media partnerships.
Specific Implementation:
- Launch Week Strategy: Coordinated book purchases with bonus package delivery using Jeff’s “stack” approach
- Media Integration: Applied JV Launch principles to coordinate podcast interviews and media appearances
- Bonus Stack: Used Jeff’s “value stacking” techniques to make a $20 book feel like a $500+ package
Results: New York Times #2 Bestseller, Amazon #1 in multiple categories, over 25,000 copies sold in launch week. The book became a platform for Lewis’s speaking and course businesses.
What Made This Work: Jeff’s book launch bonus materials were essential. Most authors just hope people buy their book. PLF teaches you to create an “event” around the launch and stack enough value that people feel compelled to buy immediately.
Additional $1M+ Launch Examples
The PLF formula has worked consistently across different industries and business models:
Digital Marketing Course: $1.3M launch for a client teaching Facebook advertising strategies. Used Seed Launch approach to validate and refine the course content first.
Health and Wellness Program: $1.7M for a comprehensive nutrition and fitness program. Applied Jeff’s “transformation” storytelling heavily with before/after case studies.
Business Consulting Course: $2.1M launch teaching people how to start consulting businesses. Used Internal Launch with heavy emphasis on “opportunity” positioning.
Real Estate Investment Training: $1.9M across two launches. Applied Jeff’s mental triggers, particularly “hope” and “authority,” to overcome skepticism in this crowded market.
The Common Success Pattern: Follow the System
After managing these and dozens of other million-dollar launches, here’s what I’ve learned about why PLF works so consistently:
Don’t Overthink It: Ray Edwards was absolutely right. The launches that work best are the ones where we follow Jeff’s playbook closely rather than trying to reinvent it.
The Psychology Is Proven: Jeff’s mental triggers aren’t theory…they’re based on decades of testing across thousands of launches. When you apply them correctly, they work.
Stories Beat Hype: Every successful launch focused on authentic transformation stories rather than aggressive sales tactics. Jeff’s storytelling frameworks consistently outperform traditional sales copy.
Timing Matters: Following Jeff’s recommended sequences and timelines prevents audience fatigue and maximizes engagement. Rushing or extending the timeline usually hurts results.
Foundation Work Is Essential: The launches that fail usually skip the Module 1 fundamentals. The transformation statement, P.S. Path, and mental trigger selection aren’t optional steps.
These results weren’t accidents or lucky breaks. They came from systematically applying Jeff Walker’s proven strategies, developed and refined over two decades of launches. When you follow the PLF system, it works.
What’s New in Product Launch Formula 2025
Jeff Walker has significantly upgraded PLF for 2025, and having been through multiple versions of the course since 2015, I can tell you these aren’t just minor tweaks. These are substantial improvements that address the biggest challenges launchers face today.
Launchy.ai: The Game-Changing AI Integration
The biggest addition to PLF 2025 is Launchy.ai, and this isn’t just another AI tool slapped onto an existing course. Jeff’s team built this from the ground up specifically for Product Launch Formula strategies.
What Launchy.ai Actually Does:
- Complete Launch Strategy Creation: Input your basic business info, and Launchy creates your entire launch timeline, messaging strategy, and content plan
- PLF-Specific Prompts: Unlike generic AI tools, Launchy knows Jeff’s frameworks. It asks the right questions to build your P.S. Path, transformation statement, and mental trigger strategy
- No More Blank Page Syndrome: Instead of staring at empty documents wondering what to write, Launchy gives you specific, customized starting points
- Launch Type Selection: The AI analyzes your situation and recommends whether you should do a Seed, Internal, or JV Launch
Why This Matters: In my experience managing 100+ launches, the biggest bottleneck is always the strategy and planning phase. Clients get paralyzed trying to figure out their messaging. Launchy.ai eliminates that paralysis by giving you a concrete starting point based on PLF principles.
Real-World Application: I tested Launchy.ai on a recent client project. What normally takes 2-3 strategy sessions to nail down the messaging and launch structure, Launchy mapped out in about 20 minutes. We still refined it, but having that foundation saved weeks of back-and-forth.
Completely Rewritten PLF Swipe Copy Library
Jeff has updated his legendary swipe files with fresh copy that reflects how people communicate in 2025, not 2015.
Updated Sales Page Templates:
- Shorter, more mobile-friendly layouts
- Updated psychological triggers that work with today’s more skeptical audiences
- Integration points for video testimonials and social proof
- Conversion-optimized structures based on recent split-testing
New Landing Page Copy:
- Opt-in page templates that work with iOS privacy updates
- Thank you page sequences that maximize engagement
- Email capture strategies that comply with current privacy regulations
Modernized Email Sequences:
- Shorter subject lines optimized for mobile
- Updated language that sounds natural, not “markety”
- Integration with modern email platforms and automation tools
- Sequences that account for lower attention spans and higher email volumes
Why This Update Was Necessary: The original PLF swipe copy was written when email marketing was less saturated. Today’s audiences are more sophisticated and skeptical. Jeff’s updated copy maintains the psychological effectiveness while sounding more authentic and less “salesy.”
Advanced AI Integration Training
Beyond Launchy.ai, Jeff has added comprehensive training on using AI tools like ChatGPT, Claude, and others within the PLF framework.
AI-Powered Content Creation:
- Specific prompts for creating prelaunch video scripts
- AI strategies for generating social media content during launches
- Automated research techniques for competitor analysis and market validation
- AI-assisted customer avatar development and market research
AI Coaching Calls: Jeff’s team now includes dedicated coaching sessions focused entirely on AI implementation, showing you exactly how to integrate these tools without losing the human element that makes launches successful.
AI Ethics and Best Practices: Training on using AI responsibly, maintaining authenticity, and avoiding the “generic AI content” trap that’s becoming common.
Mighty Networks Community Platform
PLF has moved from Facebook groups to a custom Mighty Networks community, and this is a significant upgrade.
Advantages Over Facebook:
- Better Organization: Content is organized by topics, launch types, and experience levels
- Reduced Distractions: No Facebook ads, political posts, or random notifications
- Enhanced Privacy: Your PLF discussions aren’t mixed with your personal social media
- Mobile App: Dedicated mobile app for easier access and notifications
- Better Search: Find specific discussions and resources much more easily
Community Features:
- Launch partner matching system
- Industry-specific discussion groups
- Real-time launch support during active campaigns
- Success story sharing with detailed breakdowns
- Expert office hours with Jeff’s coaching team
Updated Case Studies and Examples
Jeff has refreshed the case study library with recent launches that account for current market conditions.
Post-2020 Market Examples: Case studies from launches that succeeded despite economic uncertainty, showing how PLF adapts to challenging conditions.
Platform Diversification Examples: Launches that succeeded by going beyond just email, incorporating TikTok, YouTube Shorts, and other modern platforms.
Smaller Budget Success Stories: Examples of successful launches with minimal ad spend, focusing on organic reach and community building.
International Market Case Studies: Examples from non-US markets, showing how PLF principles adapt to different cultures and economies.
Enhanced Mobile and Technical Integration
PLF 2025 acknowledges that most people consume content on mobile devices and has updated accordingly.
Mobile-First Content Strategy:
- Video templates optimized for vertical viewing
- Email templates that look great on small screens
- Social media integration strategies for Instagram Stories, TikTok, and YouTube Shorts
Technical Stack Updates:
- Integration guides for modern tools like ConvertKit, ClickFunnels 2.0, and Kajabi
- Updated analytics and tracking strategies that work with iOS privacy changes
- Automation workflows for current email and CRM platforms
Why These Updates Matter
Having used PLF strategies since 2015, I can tell you these aren’t just cosmetic updates. They address real problems that have emerged in online marketing:
AI Solves the Strategy Paralysis: The biggest launch killer I see is people getting stuck in planning mode. Launchy.ai gets you moving faster while maintaining PLF’s strategic rigor.
Updated Copy Prevents “Marketer Burnout”: Audiences are tired of obvious sales copy. Jeff’s refreshed swipe files help you sound more authentic while maintaining persuasive power.
Better Community Drives Results: The Mighty Networks upgrade creates a more focused, supportive environment for learning and implementation.
Current Market Reality: The updated case studies show PLF working in today’s market conditions, not just the “easy money” days of early internet marketing.
These improvements make PLF 2025 significantly more valuable than previous versions, especially for people launching in today’s more competitive and sophisticated market.
What Is Good About Product Launch Formula?
1. Jeff is the Real Deal
Jeff knows his stuff. He has spent the last 20+ years teaching millions of students and dozens of industry leaders including Michael Hyatt, Ray Edwards, Stu McLaren, etc.
I love Jeff’s teaching style. I share more about the story below if you are interested in how it’s helped me personally.
Jeff doesn’t speak in a lot of hyperbole. Everything he says is humble and down to earth.
2. Practical Training
Jeff goes beyond theory.
Yes, theory is important, but it’s not everything.
He does cover the principles for Product Launch Formula but teaches exactly how you can use it now to launch your product (even if you don’t have one yet).
There is absolutely no fluff and you’ll always know the next step when following Jeff’s process.
3. Step-by-Step Instructions
Not only does he demonstrate the mechanics of executing a product launch, but he also delves into the underlying reasons WHY launches are effective. This contextualizes his hands-on guidance and provides a comprehensive understanding.
It’s always important to know why things work so you can replicate them in your own launches.
He even takes you through every day of a real launch sequence so you can see exactly what works and why.
Just look at these modules for 2025 (I include a detailed breakdown below):
4. Live Calls
These live calls give you direct access to Jeff where you can ask him questions.
He doesn’t simply leave you to fend for yourself, sifting through countless videos and attempting to navigate on your own (and believe me, that’s not a path you want to take).
Jeff wants you to be successful, and the only way he’s successful is if you’re successful.
He invests a lot of time and energy into these calls and I can promise you that not only will you get YOUR questions answered, you’ll learn a ton from hearing others’ questions, too.
5. Jeff gives you the scripts
He shares the exact scripts he uses in his launches. This isn’t some kind of trick where he hides what really works. No! He gives you the word-for-word emails and language he uses in his own launches.
We’ve used Jeff’s Product Launch Formula scripts in our own launches to generate over $500,000 in sales.
Follow Jeff’s scripts as a guide to get inspiration for your own launches.
6. Jeff’s Bonuses
His bonuses are truly exceptional, and they go beyond mere “feel-good” stories. Instead, they consist of step-by-step breakdowns and practical strategies from real people successfully executing actual launches.
His bonuses include:
- Detailed case studies that explain in great detail how students used PLF to create success.
- Niche selection explains how almost ANY business can be adapted to fit the PLF process.
- Book launch sales go from “a few here, a few there” to exponential results when PLF is followed.
- Product Creation sets you up for success by giving you a blueprint for creating a compelling product people want.
- Swipe Files put proven “done-for-you” messaging at your fingertips.
- JV Partnerships the “PLF Way” allow you to max out your affiliate sales revenue.
Jeff’s bonuses are AWESOME…and I’ve got some additional bonuses below if you purchase Product Launch Formula through my link.
What Is NOT So Good About Product Launch Formula?
Now I love Jeff’s course and think it’s the best launch training out there, but I want this to be an honest review.
So here’s where Product Launch Formula needs some help.
1. You can get lost
When you first login to PLF, you’ll find an abundance of information that might initially feel overwhelming. I was intimidated by the sheer volume of content available.
But, if you go step-by-step it’s manageable.
Just start at the beginning and work your way through. Start with maybe an hour per day and you’ll learn from every lesson.
2. It can feel lonely
You spend all this money on a course, and then you log in to realize you’re on your own.
It can feel lonely going through it all by yourself.
Thankfully, there IS a solution to this problem…
Do like I did and go through PLF with others.
Set a time and meet up twice a week, either in person or online, to go through a lesson.
Pause it. Talk about it. Plan your next actions.
Just having someone to bounce ideas off of will make this course 10x better because of all the amazing ideas you’ll generate.
If you don’t have a team to go through it with, fear not; you can simply reach out to the PLF Owners Facebook Group for support. I’m confident you’ll discover like-minded individuals willing to embark on this journey with you.
3. Sometimes Jeff goes too slow
This isn’t a dig at Jeff and his teaching, but sometimes he’s just too slow for me.
I recommend downloading the videos and playing them at 1.1x or 1.2x speed.
That extra 10-20% speed might not seem like much but it helps me focus better and saves a little bit of time.
You’ll still learn all his amazing info, but you’ll get through it a little faster.
Fun side note: I told Jeff this once at a live event. He responded that I was probably right…and that when he watches my stuff, he has to fast-forward, too. Not because I talk slow, but because I ramble. Well played, Jeff. Well played. (He’s not wrong)
4. PLF is hard work
This is freaking hard work!
But it’s worth it.
Jeff simplifies Product Launch Formula, but it’s not a course where you passively absorb information. Instead, you must take action and apply what you learn to see real results.
You have to get your hands dirty and do the work.
I don’t write that to scare you, but to set realistic expectations.
If you don’t implement what he teaches, you will NOT see results.
Who Is Product Launch Formula For?
Jeff Walker’s Product Launch Formula is for anyone who currently has an audience and business or who is looking to start a business.
- If you have a product and tried and failed before, PLF will change everything!
- Maybe you an idea for a product but aren’t sure how to move forward.
- Perhaps you’re looking for a business you can build a lifestyle around.
- Bloggers looking to launch new courses.
- Podcasters who want to expand their audience.
- Coaches searching for ways to impact more lives.
- Speakers who want to have their message transported globally.
- Consultants who want to broaden their client base.
- Course creators who want a proven method for making more sales.
- Physical product creators who struggle with lagging sales.
- Membership site owners looking to expand their enrolment.
- Authors who want better sales results from their book launches.
…and just about ANYTHING involving sales!
If any of those describe you, PLF is for you. If you aren’t positive it’s for you, check out the Product Launch Formula Case Studies and see if you can find someone like you.
Who is Product Launch Formula NOT For?
As with many of the products that I review, many of the reasons that this course would NOT be for you revolve around YOU and YOUR choices.
This course is NOT for you if one or more of the following are true:
- You’re the type of person who is not willing to put in a lot of work.
- You think this is a get-rich-quick scheme. This is a get rich by working your butt off method.
- You’re not willing to make the financial investment.
- You’re not someone who wants to create a product, write a book, or sell products, duh. I’m surprised you read this far it that’s you.
- You’ve created and sold multiple products. If you’re successfully selling mid-six figures, this course might be too intermediate for you.
What You Get with Product Launch Formula
Let me break down exactly what’s included when you enroll in Product Launch Formula. Having been through multiple versions of this course since 2015 and used it to generate over $200 million in client sales, I can tell you this isn’t just a collection of videos…it’s a complete business transformation system.
Complete PLF Training Program (12 Months Access)
You get a full year of access to Jeff’s completely updated online training program. This isn’t the old version with minor tweaks…Jeff has rebuilt significant portions of the content to reflect current market realities.
What’s Actually Included:
- Six Core Modules: Step-by-step training covering every type of launch from Seed Launches to massive JV campaigns
- Over 100 Video Lessons: Jeff’s teaching style is clear and practical, focusing on implementation rather than theory
- Launch Timeline Templates: Exact calendars showing what to do on each day of your launch sequence
- Email Sequence Scripts: Word-for-word copy that’s generated hundreds of millions in sales
- Video Creation Guidelines: How to create compelling prelaunch content that builds anticipation and authority
Why 12 Months Matters: Most courses give you lifetime access to content that never gets updated. PLF gives you a full year of access to content that’s constantly being refined based on current market testing. In my experience, it takes 3-6 months to properly implement your first PLF launch, so the full year gives you time to go through multiple launch cycles.
The Real Value: This training contains strategies that have generated over $100 million in documented results over 20 years. You’re not getting experimental tactics…you’re getting battle-tested systems that work across industries and business models.
Launchy.ai Access (Full Year Included)
This is Jeff’s custom AI built specifically for Product Launch Formula strategies, and it’s only available to PLF owners.
What Launchy Actually Does:
- Complete Launch Strategy Creation: Input your business details and Launchy maps out your entire launch timeline and messaging strategy
- Avatar and Market Research: AI-powered customer research that identifies your ideal prospects and their pain points
- P.S. Path Development: Creates your Problem-Solution path using Jeff’s proven frameworks
- Content Planning: Generates specific ideas for your prelaunch videos, emails, and sales content
- Landing Page Structure: Provides templates and copy suggestions for high-converting opt-in pages
- Sales Page Framework: Creates the structure and key messaging for your sales pages
Why This Is Different from ChatGPT: Generic AI tools don’t understand PLF methodology. Launchy is trained specifically on Jeff’s frameworks and can guide you through the strategic decisions that make launches successful. It’s like having a PLF expert available 24/7.
Time Savings: What normally takes weeks of strategy development, Launchy can outline in minutes. You still need to customize and refine, but you’re starting from a solid PLF-based foundation instead of a blank page.
Live Coaching Calls (Every Two Weeks for Full Year)
This is where PLF really differentiates itself from other courses. You get direct access to Jeff’s team of full-time, in-house coaches throughout your entire year.
Coaching Call Structure:
- Bi-Weekly Schedule: Calls happen every other week, giving you consistent support without overwhelming your calendar
- Live Q&A Format: Submit questions in advance or ask them live during the calls
- Real Business Problem Solving: These aren’t generic motivational calls…they’re tactical problem-solving sessions
- Peer Learning: Hearing other people’s questions and solutions often solves problems you didn’t know you had
- Recorded for Later: Miss a call? All sessions are recorded and available for at least 90 days
Coach Quality: Jeff’s coaches aren’t freelancers or contractors…they’re full-time team members who live and breathe PLF methodology. They’ve seen thousands of launches and can spot potential problems before they derail your campaign.
Real-World Impact: In my experience, the coaching calls often provide the critical insight that makes the difference between a mediocre launch and a breakthrough result. Having expert guidance during implementation is invaluable.
Implementation Tools and Resources
PLF includes a comprehensive toolkit designed to keep you organized and on track throughout your launch process.
Action Guides and Checklists:
- Pre-Launch Checklists: Step-by-step tasks to complete before your launch sequence begins
- Daily Action Guides: Specific tasks for each day of your launch timeline
- Technical Setup Guides: How to configure your email platform, landing pages, and tracking systems
- Launch Day Protocols: Minute-by-minute guides for managing cart open and close sequences
Templates and Swipe Files:
- Email Templates: Complete sequence templates for every type of launch
- Social Media Templates: Ready-to-use posts for promoting your launch across platforms
- Video Script Templates: Frameworks for creating compelling prelaunch and sales videos
- Landing Page Templates: High-converting page layouts and copy structures
Timeline Management Tools:
- Launch Calendars: Visual timelines showing exactly when to execute each phase
- Content Planning Schedules: When to create and publish each piece of launch content
- Team Coordination Tools: If you have a team, templates for keeping everyone aligned
Personal Launch Path Guide
This is your customized roadmap through the PLF system based on your specific situation and goals.
Personalized Starting Point: Instead of forcing everyone through the same sequence, the Launch Path analyzes your business situation and recommends where to start. New to launching? It might direct you to Seed Launch strategies. Established business? Straight to Internal or JV Launch methods.
Fast-Track Implementation: The Launch Path lets you jump directly to the lessons and bonuses most relevant to your immediate needs. No waiting for content to unlock…you can move at your own pace.
Strategic Overview: Provides a “bird’s eye view” of the entire launch process so you understand how all the pieces fit together before diving into tactics.
Goal-Based Navigation: Whether you’re aiming for your first $10K launch or your next million-dollar campaign, the Launch Path guides you to the most relevant strategies and examples.
PLF Community Access
You join an exclusive community of serious entrepreneurs who are implementing PLF strategies in their businesses.
Private App Platform: The community runs on its own dedicated app, not Facebook or other public platforms. This creates a focused, distraction-free environment for learning and networking.
Community Features:
- JV Partner Matching: Connect with potential joint venture partners for mutual promotion
- Mastermind Groups: Form ongoing accountability groups with other PLF members
- Content Collaboration: Find partners for content creation, interviews, and cross-promotion
- Industry-Specific Groups: Connect with others in your market or niche
- Success Story Sharing: Learn from detailed breakdowns of successful launches
- Live Launch Support: Get real-time encouragement and advice during active campaigns
Quality Control: Since PLF has a significant investment threshold, the community tends to attract serious entrepreneurs rather than casual browsers. The quality of discussions and networking opportunities reflects this commitment level.
Long-Term Value: Many PLF members maintain relationships and business partnerships that extend far beyond the course. The networking alone often justifies the investment.
Additional Value Components
Continuous Updates: During your 12-month access period, you receive any course updates, new case studies, and additional training that Jeff releases.
Mobile Accessibility: All content is optimized for mobile viewing, so you can learn during commutes, travel, or whenever you have spare time.
Integration Support: Guidance for connecting PLF strategies with popular business tools like email platforms, CRMs, and shopping carts.
International Applicability: While examples are often US-focused, the psychological and strategic principles work globally. The community includes successful international members.
What This Package Is Really Worth
When you break down the components, you’re getting:
- A comprehensive business strategy course worth thousands
- AI software that would cost hundreds per month elsewhere
- Personal coaching that typically costs $500+ per hour
- Done-for-you templates and tools worth thousands to create
- Access to a high-level business community
- Ongoing updates and support for a full year
More importantly, you’re getting a proven system that’s generated hundreds of millions in sales across thousands of businesses. The knowledge and strategies included have the potential to transform your business fundamentally.
Plus You Get These Extra Bonuses from Jeff
Beyond the core PLF training, Jeff includes a comprehensive collection of bonus courses and resources that could each be standalone programs. Having used many of these bonuses with clients, I can tell you they’re not throwaway add-ons…they’re substantial training programs that address the biggest gaps most entrepreneurs face when launching.
Launching Your List™ Complete Training Course
This standalone course tackles one of the biggest challenges in launching: having an audience to launch to in the first place.
What’s Included:
- Organic List Building Strategies: How to grow your email list without spending money on ads
- Social Media Integration: Specific strategies for converting social media followers into email subscribers
- Paid Advertising Bonus Sections: When and how to use Facebook and Google ads to accelerate list growth
- Lead Magnet Creation: How to create irresistible opt-in offers that your ideal customers actually want
- Landing Page Optimization: Templates and strategies for high-converting opt-in pages
Why This Matters: You can have the best launch strategy in the world, but without an engaged email list, you’re launching to crickets. This bonus ensures you have the audience foundation necessary for successful launches. I’ve seen clients use these strategies to grow from zero to 5,000+ subscribers in just a few months.
Product Creation Code Video Training Course
This comprehensive training solves the “what should I create?” problem that stops many entrepreneurs before they even start.
Core Training Components:
- Market Research Techniques: How to identify profitable product opportunities in your market
- Product Validation Strategies: Testing demand before you invest time creating
- Offer Structure Frameworks: How to package your knowledge into compelling products
- Pricing Psychology: Setting prices that customers gladly pay while maintaining healthy margins
- Multiple Product Format Training: Whether you want to create online courses, membership sites, coaching programs, or physical products
Real-World Application: I’ve used the Product Creation Code principles with clients who were sitting on valuable expertise but didn’t know how to package it. One client went from “I don’t know what to sell” to launching a $340,000 course using these exact frameworks.
Tech Stack Quick Start Training
Technology overwhelm kills more launches than any other single factor. This bonus eliminates that excuse.
Technology Selection Training:
- Platform Comparisons: Honest assessments of email platforms, landing page builders, and shopping carts
- Integration Walkthroughs: Step-by-step setup guides for connecting your tools
- Budget-Conscious Options: How to launch effectively without expensive software subscriptions
- Scaling Considerations: When to upgrade your tech as your business grows
Low Tech Launch Toolkit:
- Minimum Viable Tech Stack: The absolute essentials needed for a successful launch
- Free and Low-Cost Alternatives: Proven tools that won’t break the bank
- Setup Prioritization: Which systems to implement first and which can wait
- Troubleshooting Guides: Solutions for common technical problems during launches
Why This Is Valuable: I’ve seen entrepreneurs spend months researching the “perfect” tech stack instead of launching. Jeff’s team provides clear recommendations based on thousands of successful launches, cutting through the analysis paralysis.
Case Study & Launch Examples Library
This is where PLF’s 20-year track record really shines. You get access to detailed breakdowns of real launches across dozens of industries.
Comprehensive Case Study Collection:
- Multi-Industry Examples: Launches from health, business, education, technology, and creative markets
- Various Business Models: Course launches, membership sites, coaching programs, software, and physical products
- Different Launch Types: Seed launches, internal launches, and massive JV campaigns
- Scale Range: From first-time $10K launches to multi-million dollar campaigns
- Behind-the-Scenes Analysis: What worked, what didn’t, and what they’d do differently
Jeff’s $7 Million Launch Sample Files:
- Actual Email Sequences: Word-for-word copy from launches that generated millions in sales
- Sales Page Examples: Complete sales pages with Jeff’s annotations about what makes them effective
- Video Scripts: Transcripts from high-converting launch videos with strategic breakdowns
- Social Media Content: Real posts and campaigns that drove significant traffic and sales
- Customization Guidelines: How to adapt these proven templates for your specific market and voice
Learning Value: Instead of staring at a blank page wondering what to write, you start with templates that have generated millions in sales. I regularly reference these samples when creating launch content for clients.
Advanced Launch Multipliers
Once you master basic PLF strategies, this bonus teaches sophisticated techniques for scaling your results.
Specialized Launch Types:
- Live Launches: Incorporating real-time events like webinars and challenges into your launch sequence
- Quick Launches: Compressed timeline strategies for time-sensitive opportunities
- Evergreen Launches: Automated launch sequences that generate sales year-round
- Seasonal Launch Strategies: Timing launches around holidays and industry events
- Platform-Specific Launches: Adapting PLF for different platforms and audiences
Advanced Techniques:
- Launch Stacking: Running multiple launches throughout the year without audience fatigue
- Cross-Promotion Strategies: Leveraging multiple products and audiences
- International Launch Adaptations: Modifying strategies for global markets
- Crisis Launch Management: Adapting when launches don’t go according to plan
Launch Partnership Training
This mini-course opens up an entirely different business model: helping others with their launches.
Partnership Business Models:
- Joint Venture Partnerships: Promoting others’ products for commission splits
- Launch Consulting: Charging fees to help others implement PLF strategies
- Launch Management: Managing entire launch campaigns for busy entrepreneurs
- Strategic Partnerships: Becoming an equity partner in launch-based businesses
Implementation Training:
- Client Acquisition Strategies: How to find entrepreneurs who need launch help
- Service Packaging: Structuring your launch services for maximum value and profit
- Pricing Models: Hourly rates, project fees, and performance-based compensation structures
- Team Building: Scaling your launch services business with contractors and employees
Revenue Potential: Many PLF graduates build six-figure businesses helping others implement launch strategies. This bonus provides the roadmap for that business model.
Winning Book Launches
Authors often treat book launches as afterthoughts, but this bonus shows how to apply PLF principles to book marketing.
Book Launch Strategy:
- Pre-Launch Building: Creating anticipation months before your book release
- Launch Week Coordination: Orchestrating media, partnerships, and promotional activities
- Bestseller Campaign Management: Specific strategies for hitting bestseller lists
- Post-Launch Monetization: Using book success to drive speaking, consulting, and course sales
Platform Integration:
- Publisher Coordination: Working with traditional and self-publishing platforms
- Media Outreach: Leveraging PLF principles for podcast and media appearances
- Amazon Optimization: Maximizing visibility and sales on the world’s largest bookstore
- Author Platform Building: Using book launches to grow your overall business
Exclusive 2025 Masterclass Bonus: Launch Implementation Deep Dive
This brand-new bonus is available only to people who join PLF through the 2025 Launch Masterclass.
21-Day Implementation Sprint:
- Four Live Calls with Jeff and Dan Walker: Direct access to Jeff and his son Dan for hands-on guidance
- Real-Time Launch Building: Watch Jeff and Dan build an actual launch from scratch during the calls
- Participant Q&A: Get your specific questions answered during the live sessions
- Implementation Accountability: Structured assignments and deadlines to keep you moving forward
- Behind-the-Scenes Access: See the Walker family’s internal launch planning and execution process
Unique Value: This isn’t just theory…you’re watching master practitioners build a real launch in real-time. The insights from observing their decision-making process and problem-solving approaches are invaluable.
These bonuses address every major obstacle that prevents successful launches: lack of audience, unclear product ideas, technology overwhelm, insufficient examples, and implementation uncertainty.
PLUS…you also get my exclusive bonuses (details below) on top of everything Jeff provides…
Ready to access all these bonuses plus my exclusive additions? Get Product Launch Formula here.
Inside Product Launch Formula: Module-by-Module Breakdown
After managing over 100 launches for clients like Michael Hyatt, Stu McLaren, and Lewis Howes using PLF strategies, I can tell you exactly what you’ll find inside each module and how it applies in real-world scenarios. Here’s my detailed breakdown:
Module 1: Your Launch Foundation
This is where Jeff lays the groundwork for everything that follows. Don’t be tempted to skip this because you think it’s “basic” stuff…I’ve seen too many entrepreneurs rush into tactics without getting their foundation right.
Key Components:
- The Sideways Sales Letter: This is Jeff’s signature framework that turns traditional sales copy into an engaging story told over multiple touchpoints. I used this exact approach when helping Michael Hyatt launch Platform University, spreading the “sales message” across 7 days of content instead of one long sales page.
- Launch Types Overview: Jeff introduces the three main launch types (Seed, Internal, JV), which is crucial for choosing the right strategy. When I worked with Dean Graziosi on his launches, we typically used JV launches because of his massive network.
- Mental Triggers: Authority, reciprocity, reason, hope, event, community, anticipation, likeability, trust, exclusivity, and social proof. These aren’t just theoretical…they’re the psychological drivers behind every successful launch.
Real-World Application: When launching Stu McLaren’s TRIBE course, we spent two weeks just on Module 1, defining his transformation statement and identifying the exact mental triggers that would resonate with his audience of aspiring community builders. That foundation work directly contributed to the launch generating over $4.2 million.
Module 2: Pre-Launch Foundations
This module dives deep into the strategic elements that make or break your launch before you even start promoting.
Key Components:
- The P.S. Path (Problem-Solution Path): Jeff’s framework for taking prospects from unaware to ready to buy. This isn’t just about identifying problems…it’s about creating a logical progression that feels natural.
- Opportunity, Transformation, Ownership: The three core stories every launch needs. I’ve used this framework on every major launch, including Kevin Harrington’s pitching course where we focused heavily on the “transformation” story.
- Launch Timeline Planning: Jeff provides specific calendars and timelines. Most people underestimate how long launches take…this module prevents that mistake.
Real-World Application: For Lewis Howes’ School of Greatnessbook launch, we mapped out the entire P.S. Path during a strategy session. The “Opportunity” story focused on the gap between where people were and where they wanted to be. The result? He was #2 on the NYT bestseller list.
Module 3: Seed Launch
This is perfect for first-time launchers or anyone testing a new product idea. The Seed Launch lets you get paid while you create your product.
Key Components:
- Pre-Selling Strategy: How to sell something that doesn’t exist yet (ethically and effectively)
- Beta Group Management: Running live sessions with early customers to refine your product
- Feedback Integration: Turning customer input into better products and future marketing messages
Real-World Application: I used the Seed Launch strategy when helping a client launch their first course in the financial planning niche. We pre-sold to 47 people, delivered the course live over 8 weeks, and used their feedback and results to create the marketing for the full launch six months later, which did $940,000. Not bad for a bran new product.
Module 4: Internal Launch
This is the most common launch type and what most people think of when they hear “product launch.” It’s for promoting to your existing audience.
Key Components:
- Pre-Prelaunch Sequence: The often-overlooked phase that builds anticipation before you even start your official launch content
- Prelaunch Content Strategy: The three videos/pieces of content that do most of the selling
- Open Cart Sequence: The specific emails and timing for the buying phase
- Close Cart Strategy: How to create urgency without being sleazy
Real-World Application: Every launch I’ve ever done, except for my book launch, started as an internal launch. Even 10-20 sales makes a huge difference when testing things out before rolling it out to affiliates.
Module 5: Joint Venture (JV) Launch (AKA Affiliates)
This is where launches can really scale. JV launches leverage other people’s audiences to dramatically increase your reach.
Key Components:
- Partner Recruitment: How to find and approach potential JV partners
- JV Materials Creation: Specific swipe copy and promotional assets for partners
- Launch Coordination: Managing multiple partners and their promotional schedules
- Commission Structures: How to set up fair and motivating affiliate payouts
Real-World Application: This is my jam after all. The biggest launch I ever managed was for a client in the personal development space where we recruited 1000s of affiliates. That launch generated $24.8 million. The key was Jeff’s advice about treating partners like customers, not just sales channels.
Module 6: Advanced Launch Strategies
This module covers specialized launch techniques and how to build a sustainable launch-based business.
Key Components:
- Evergreen Launches: How to automate your launch sequence for year-round sales
- Quick Launches: Compressed timeline launches for time-sensitive opportunities
- Live Event Launches: Integrating launches with webinars, challenges, and live events
- Launch Stacking: How to run multiple launches throughout the year without burning out your audience
Real-World Application: After the massive success of my first course, No Product No Problem, we implemented Jeff’s “Launch Stacking” strategy to create three additional smaller launches throughout the year. This approach generated an additional 134% in revenue without cannibalizing the main annual launch.
What Makes These Modules So Effective
Having implemented these strategies across dozens of industries and with some of the biggest names in online marketing, here’s what makes PLF modules uniquely valuable:
They’re Sequential for a Reason: Each module builds on the previous one. I’ve seen people try to jump ahead to the “exciting” stuff like JV launches without mastering the basics, and they always struggle.
They Include Specific Scripts: Jeff doesn’t just tell you what to do…he gives you the exact words to use. I still use his email templates as starting points for client launches.
They Account for Psychology: Every strategy is rooted in understanding how people actually make buying decisions, not how we think they should make decisions.
They Scale Up and Down: Whether you’re doing a $10,000 launch or a $10 million launch, the fundamental principles remain the same.
The bottom line? These modules contain the exact playbook I’ve used to generate over $200 million in sales for clients. They work because they’re based on testing and refinement across thousands of launches, not theoretical marketing concepts.
What’s The Risk In Purchasing PLF?
This is one of the biggest questions I get when people are looking at investing in a course.
To be honest there is next to none.
Seriously. If you take a look at Jeff’s track record, there is no question about his ability to launch a product.
The only variable really is whether you are going to be teachable and put in the work necessary!
With all that said, Jeff offers a 30-Day Money Back Guarantee.
With all the research and decades worth of experience in this course, you’re going to experience massive results.
But in case for some weird reason you’re in the one niche in the world that this doesn’t work for, there is the 30 Day Money Back Guarantee.
Exclusive PLF Bonuses For 2025 (hint: The total value is $7,808+)
For those who purchase through my link, I’ve created my own set of bonuses to help you launch your business.
Bonus #1 – Destroy Your Limiting Beliefs Self-Coaching Guide ($399)
Jeff emphasizes the importance of the “inner game,” and one significant challenge to achieving your goals is dealing with limiting beliefs. There are four types of these beliefs that you must conquer, and I provide a comprehensive self-coaching plan to help you do just that.
Normally, this workbook is only accessible to my private coaching clients, but I know how important it is to conquer these beliefs once and for all so that next year can be your best year ever. Purchase Jeff Walker’s Product Launch Formula through my affiliate link and you’ll get this workbook 100% free.
Bonus #2 – Networking with Purpose Live! ($199)
If you go through my link to join Jeff Walker’s Product Launch Formula program, you’ll get the replay of my Networking With Purpose LIVE event that I hosted with relationship rockstars John Corcoran and Mark Sieverkropp.
To get your business, platform, or ideas in front of the right audience, having the right connections is essential. That’s why I’m granting you access to the replay of my Networking with Purpose Live event. This online event replay will guide you on how to effectively build, grow, and nurture your network!
I share my own experiences, techniques, and connection-building strategies PLUS I invited some of my connections that are networking experts to come and share their techniques and strategies with you as well.
The cheapest ticket was $197 and that was with a hidden, secret promo code. But it is yours free when you join PLF through my link.
Bonus #3 – Turn Your Passions Into Profits Training Vault ($397)
Inside the training vault, you will get more than 10 hours of marketing tips, in-depth training, and business-building advice.
These trainings will help you develop your entrepreneurial mindset, overcome fear, find your expertise, learn how to grow your email list and sell without being scammy or salesy, understand how to build your team and scale your business, and more.
This training vault is only available when you join Product Launch Formula through my link.
Bonus #4 – List Launch Challenge ($499)
If you don’t have an email list, this course shows you how to create and grow your list.
This 5-day challenge teaches you how to launch your email list from 0 to over 1000!
Each easy-to-follow lesson takes you step-by-step through the actions you can take every day to grow your list.
Bonus #5 – Turn Your List Into Cash ($997)
As you launch your product, you’ll want to continue to monetize in new ways.
Each subscriber on your list should generate an average of $3.00-$8.00/month in revenue.
This bonus will give you the secrets to monetizing your greatest business asset – your email list!
And this is yours when you join Product Launch Formula through my link.
Bonus #6 – $10k In 10 Weeks ($197)
In this in-depth video training, you’ll learn exactly how I set up and monetize my Resources Page (that generates $10k+ per month) and WHY I organize it that way – so you can copy exactly what I do and add one to your membership!
You’ll get over 90 minutes of me going through resource pages that my students created, giving feedback and suggestions, as well as what I like about each one, to give you more ideas for your own page.
While there are certainly best practices for your resources page, there are many ways to apply them. I’ve curated 12 great examples of a good resources page so you can quickly take a look at each one to get formatting and design ideas (and maybe some ideas for products you might want to promote).
Learn exactly how to add a resource page to your membership site when you join Product Launch Formula through my link.
Bonus #7 – 2,000 Subscribers in 2 Weeks ($697)
How many lives could you change with your membership if you had the top experts in your field teaching the material?
In this bonus, you’ll discover how hosting a virtual summit can explode your list, massively build your reputation, and ignite your next launch…from someone who has generated more than 200,000 subscribers using this method.
This training typically costs $697, but is yours when you join Product Launch Formula through my link.
Bonus # 8 – Email Copywriting Workshop ($997)
People buy your product during your launch because they know they will get results.
So how do you ensure they see that your promised results are possible while you continue to grow your email list? Through your email copy.
In this training, you’ll learn from several of the best copywriters in the world. They will teach you how to write effective email copy so your audience takes the actions you want them to take.
Usually, this training is only available with our paid courses, but it’s your’s free when you join Product Launch Formula through my link.
Bonus #9 – The Affiliate Code Unlocked ($997)
How could your next launch explode if you had an army of affiliates working for you?
Recently, I revealed nearly all of my secrets from over a decade as an affiliate manager to a small group of people…And the response was UNBELIEVABLE!
The strategies I share helped me build a $1 million a-month affiliate program in 18 months and run multiple 6 and 7-figure affiliate programs.
This is nearly five hours spilling ALL of my affiliate management secrets and strategies!
It is overflowing with tips and strategies you can implement right away.
You could literally take what I teach in this event and build a massively successful affiliate program for your launch.
Get access to all my top insider affiliate strategies when you join Product Launch Formula through my link.
Bonus #10 – 7-Figure Affiliate Launch Course ($1,997)
In this exclusive training, I teach you how to recruit an army of affiliates, how to motivate them to promote more, and how to grow your business like you never imagined.
I’ve worked with some of the top names in the online marketing industry helping them do just this. Names like Kevin Harrington, Zig Ziglar, Michael Hyatt, Lewis Howes, Ray Edwards, Jeff Goins, Peter Voogd, and Brian Tracy.
And when you purchase Product Launch Formula through my link, I will GIVE you this training that I recently sold for $1997 and is currently unavailable to the public.
Bonus #11 – Affiliate Recruiting Swipe Files (Priceless…not for sale ANYWHERE!)
The biggest challenge course and product creators face is finding affiliates.
I’ve recruited more than 30,000 affiliates in dozens of industries and generated over $1 Billion in sales.
Recruiting is hard, so we are giving you the exact templates and files we’ve used to recruit top-tier affiliates for our clients.
This isn’t for sale anywhere and is only available when you purchase Product Launch Formula through my link.
Bonus #12 – Affiliate Promo-Prep Checklist ($432)
After successfully recruiting affiliates, the next step is to encourage them to promote your product to their audience.
This is the exact checklist we use to get affiliates to 10x their promotion emails.
Use this checklist to get your affiliates to mail more often or manage your own affiliate launches.
So now the question is, what are you waiting for? Go get Jeff Walker’s 2025 Version of Product Launch Formula and get all these amazing bonuses worth over $7,808.
So what are you waiting for? Click below to join us in Product Launch Formula.
Questions? Text me at 260-217-4619