I like to consider myself a moderately funny person (have I told you the joke about the Fart Car?), but I know when to bring in a professional. Like in Jeff Goins’s launch when we asked a George W. Bush impersonator to announce the affiliate sales prizes.
This video was hugely popular and not only made people laugh but it focused on results. It got people really thinking about the prizes in a way that a simple email announcement or video from me could not have done.
People are STILL talking about that video. Shout out to John Morgan for doing that for us!