What can you learn from my first concussion? A lot actually…and it’s about affiliate marketing. Today I share the 5 slippery steps you could be walking down in your online business.
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Previous Episodes of The Affiliate Guy
One of the slippery steps I share is not promoting affiliate offers regularly and INTENTIONALLY. I mention a case study I did with Matthew Loomis which you can grab here.
Get the Matthew Loomis Case Study here.
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Previous Episodes of The Affiliate Guy
3 More Ways to Find Affiliate Partners
Focus on Affiliate Offers or Your Own Products?
How to Create Urgency in Evergreen Affiliate Offers
Affiliate Marketing is a Butt Sniffing Monkey
So, question about segmenting my list. I do it but I don’t necessarily sent out content per each segment on a weekly basis. Do you regularly send content to each of these segments to keep the list warm or because they’re already receiving your main newsletter content, just keep it at that unless you have something really specific? Curious about your thoughts.
That REALLY depends. My audience is nearly homogenous so I actually do very little segmenting.
This is one of those “Do as I say, not as a I do” things.
So, let’s say you have three very distinct segments:
A – fitness instructors
B – people interested in getting fit
C – raw foodies
(I just made those up)
Odds are B and C could get some overlap but not a ton.
A would be off to the side.
In other words, there is no “main newsletter” content. Each segment would get the content only for it.
Over time, you might decide that one or two segments are not worth the time, but at least for now, that is what it would look like.
Make sense?
Yes, that makes sense. I’m doing that with two main segments right now: one that is blogging/business focused and another that is creativity focused. I got bogged down when I heard someone mention that they tag everything their subscribers do (what they click, what they buy, etc.) to further segment. I do this to an extent, but I don’t really reach out to these groups individually since they’re still either one or the other in my main segments (for the most part.) Maybe that other blogger was doing “extreme” segmenting for specific affiliate marketing products because she knew exactly what people were/were not interested in. Okay, long reply to say, “Yes, what you said made sense!” ha Have a great day-