Thinking of buying Stu McLaren’s brand new The Membership Experience™ course? Make sure to read this first. You’ll kick yourself later if you don’t. And check out the great affiliate bonuses below.

So…you may be thinking…hey, Stu McLaren’s the TRIBE guy…what’s he doing with The Membership Experience™ ? Well, this full 2022 review will answer that question and a lot of others you have and some you didn’t even think to ask.

First off, a full disclaimer: In the past,  I’ve been an affiliate for Stu’s TRIBE course and I consider Stu a friend. And this year, in addition to being an affiliate for The Membership Experience™,  I will also be the Partner Manager. But to be clear, that won’t affect anything I share below in any way. It does mean, that if you purchase Stu’s course through my affiliate link, I’ll get a small commission (gotta love capitalism, right?). It also means that if you purchase through any link in this review, you will earn access to my exclusive bonuses, worth $10,216. <<Skip to the bonuses>>

Ok, that takes care of the housekeeping…onto the fun stuff…here’s my full review of the Stu McLaren’s The Membership Experience™ course.

Who is Stu McLaren, and What’s So Good About The Membership Experience™  Course?

Right out of the gate...Stu McLaren is an “A” lister.

His resume is dripping with expertise and accomplishments. The guy is a legend in the internet marketing space.

In fact, he’s been one of “go to” guys for several years when it comes to entrepreneurship and internet marketing.

Matt McWilliams with Stu Mclaren Tribe Course Creator at Launchcon
My wife Tara and I at LaunchCon with Stu McLaren

His client list is a “who’s who” of top internet marketers — Michael Hyatt, Ruth Soukup, Donald Miller, Jeff Walker, and many more.

All of that is to say, The Membership Experience™ is another winner!

And I’m here to tell you…it’s top-notch. (mic drop)

Unparalleled Research

The Membership Experience™ is the only membership site course that is based on years and years of best practices from over 60,000+ membership sites and online communities. This isn’t based on a one-time success or pie in the sky theories.

And I’m going to be straight with you here. The Membership Experience is also not some cheap, fly-by-night program. It’s a world-class, well-designed, and highly-effective system that gets you results.

Stu’s put together an accumulation of strategies from hundreds of different markets and tens of thousands of real-life case studies from his alumni, all distilled into a blueprint for recurring revenue and, ultimately, success. One thing’s for sure…your audience won’t have to “hope” for results.

They just have to follow Stu’s blueprint. It’s been proven to work over and over again in all sorts of different markets.

And don’t forget, this isn’t Stu’s first rodeo. He’s been doing this himself for years, with plenty of experience running both high 6-figure and 7-figure membership sites. Bottom line… he knows first-hand what works and what doesn’t. And there’s no one better suited to pass that knowledge and information on to your audience.

Stu has poured HUGE amounts of research and backing into The Membership Experience and people who have been through it all agree on one thing:

It’s a winner!

Unmatched Support

I love how dedicated Stu and his team are in making sure that those who buy The Membership Experience™ are supported every step of the way.

Just look at the support they provide just for the free videos Stu offers.

Stu McLaren's Tribe Course Support

Seriously…that level of support isn’t available inside many PAID courses…let alone for the FREE resources before you purchase a course!

And inside the course, you get access to Stu and his team with weekly calls and Q&As.

Stu Mclaren's Tribe Course has incredible customer support

Here’s some of the other support that you’ll receive within the The Membership Experience™ course:

  • Search feature that allows you to find a specific topic across modules, support topics and other resources (seriously, this is cool!)
  • The Membership Experience™ Progress Coaching by a member of Stu’s team so you can get your questions answers as you are working through the course!
  • FAQ Vault.  I don’t know about you, but when I hear “vault”, I get the impression that they’ve spent a lot of time compiling a TON of questions and answering them to help you get the most out of the course! That’s exactly what they’ve done.
  • Community. You will have access to the The Membership Experience™ Community, where you can ask questions, get feedback and support other course owners — and, of course, Stu and his team will pop in there as well! Stu’s communities are some of the most active I’ve ever seen.

What’s NOT So Good About the The Membership Experience™ Course?

1. There’s Almost Too Much Good Stuff

The Membership Experience™ course is PACKED with valuable information.

Most would consider that a plus but, in all fairness, some people might find it overwhelming.

With all the research that has gone into what Stu teaches, the sheer volume of content might seem daunting if someone’s afraid of taking Stu’s advice step-by-step.

2. I Haven’t Personally Reviewed All The Material

This is an honest review, so it is important for me to tell you that I have not looked through all the course content and bonus material myself.

There’s a ton of material and my team and I have watched the portions of the training that relate directly to the projects we’re working on.

Though I haven’t reviewed it all personally, I have been watching Stu for a long time and I can tell you that he never does anything halfway, so I have no doubt that The Membership Experience is awesome…in fact, my team and I are currently going through it again to double-down on making my own membership course as strong as possible.

3. You’ve Got to Put in the Work

If you were thinking this was a “membership-site-in-a-box” course, it is not.

While it will definitely take a lot of the stress and effort out of getting a successful, recurring revenue business up and running, you still have to put in the work. Just making sure you KNOW that.

Modules of Stu McLaren's Tribe Course

I honestly can’t find any other “bad” things about The Membership Experience course — and believe me, I tried.

But, as usual, Stu has left nothing to chance…it really does come down to whether this course is right for you or not…if it’s right for you, then it’s awesome.

If it’s not right for you, then, well, it’s not right for you and you shouldn’t buy it!

Who is The Membership Experience™ For (and who is it NOT for?)

I think I know what you’re thinking…is Stu McLaren’s The Membership Experience course right for me and my business?

Who The Membership Experience™ is For?

Our students and members range from influencers who may not be selling anything to their audience yet to million-dollar business owners and New York Times best-selling authors.

So, if you have an audience of aspiring or established coaches, speakers, designers, bloggers, podcasters, consultants, experts, or influencers – anyone who wants to add a reliable, recurring revenue stream to their business – and they’d like a proven plan to guide them along the way, then The Membership Experience is the answer.

It’s THE path to creating the life that they love. 

And most importantly, it’s a commitment to grow and serve the people and things that matter most in their lives.

Who is The Membership Experience NOT For?

As with many of the products I review, many of the reasons this course would NOT be for you revolve around YOU and YOUR choices.

It’s not for the Tire Kicker.

This is the person who just wants to “kind of” check things out. You can’t “kind of” create a thriving community that produces a steady stream of recurring revenue. Success doesn’t just “kind of” happen. You have to be intentional right from the get-go.

Getting these types of results takes a commitment. Would you want to fly with a pilot who “kind of” knew how to fly? Or go into surgery with a doctor who “kind of” knew what she was doing?

Heck no!

This program is for people who are committed to turning what they know, love, and do into recurring revenue. If the commitment isn’t there, then this is NOT the right program for them, and we ask that they please do not sign up.


It’s not for the Money Magician.

You know who we’re talking about right? This is the person who thinks that millions of dollars are going to magically start rolling into their bank account just by buying the course. This is a business. 

It takes a commitment to learn and actually requires action. You have to implement.

If you apply what you learn in The Membership Experience, you will get results. But the results won’t come just because you bought the course. You have to actually use what you learn.


It’s not for Mr. or Mrs. Know-It-All.

What we will be sharing with you works, and we have LOTS of real-world stories of clients who have launched and are successfully growing their membership sites. 

So if you’re someone who likes to focus on why something “wouldn’t work,” then this is not for you either.

Many of the strategies are counterintuitive to what most people teach – and that’s partly why they work so well. You have to be open to what I’m sharing; otherwise, it’s going to be a frustrating experience for both of us.

In short, if you aren’t willing to jump in with a desire to learn from Stu and put the work to developing your own membership site, then I would strongly recommend that you NOT purchase Stu’s course.

What is Inside Stu McLaren’s The Membership Experience™ Course?

Stu and his team have really nailed it with The Membership Experience.

They conducted the largest membership survey in history to learn what’s working in the changing market.

The Membership Experience includes:

  • All 6 training modules ($1,997 value)
  • The exclusive The Membership Experience Facebook Community ($497 value)
  • #10in10s (priceless) – brand new this year to answer your questions every weekday of the course

      …and over $3,482 in bonuses!

When students enrol, they will receive:

6 Core Modules ($1,997)

One Introduction Module PLUS six core modules showing students everything they need to know and do to turn what they know, love, and do into a highly successful membership business.

Core Module Overview

Module 0 – Foundations: This is all about how to identify who you will serve, what they REALLY want, and how to best serve them with the right type of membership site.

Module 1 – Audience: This is your strategy for building and growing your audience and your email list. Stu hands over his content creation secrets for producing a ton of high-value content for your platform, PLUS share with you the keys to creating the ultimate list builder that are proven to work time and time again.

Module 2 – Membership: This is about you crafting a membership experience that is easy to deliver and compels people to buy. Stu will show you exactly how to create and structure your content so that your members rave about the progress they’re making with the things that they’re learning from you.

Module 3 – Marketing: This is your strategy for attracting and converting new paying members. When it comes to marketing, there are a million things you can do. Stu is going to cut through the clutter and share with you the few things that we do over and over again to add thousands of new members with every promotion.

In this module, you’ll get everything you need to know for marketing and promoting your membership – from crafting a compelling offer to positioning its value and selling your membership the easy way (without feeling ‘sales-y’).

Module 4 – Launch: Launching your membership doesn’t need to be scary or create a ton of stress. In this lesson, Stu gets into the specifics of executing a HIGHLY effective launch strategy – whether you choose to do a super simple Founding Member Launch or a whizbang launch strategy with all the bells and whistles. Bonuses for Stu McLaren's Tribe Course

This is about finding your launch style and creating an experience that’s fun for you and your potential members. The course experience includes step-by-step launch blueprints, tools, and know-how so that launching, growing, and scaling your membership will be a breeze.

Module 5 – Community: People come for the content, but they stay for the community! This is your roadmap for creating a super sticky and thriving community of people that show up for one another day in and day out who NEVER want to leave!

Module 6 – Retention: This is your plan for keeping people happy and paying month after month. If you don’t have a plan for this, you’re in trouble. If you aren’t intentional about designing a retention strategy, you will lose a lot of people each month – and, therefore, a lot of money. This is THE most valuable module if you want to maximize your revenue with memberships and subscriptions.

10 in 10s

The Membership Experience includes daily 10 in 10s with some of the best and brightest minds in the business. That’s 10 questions answered by Stu, high-level membership site owners, industry experts, or The Membership Experience™ Team, in not really 10 minutes or less! It’s been proven to help your students make more progress, faster than they ever could on their own!

PLUS all Stu’s Amazing Bonuses…


The Founding Member Launch is one of the fastest and easiest ways to launch your membership site. During this bonus, I will walk you through my proven strategy and provide you with my exact word-for-word email and social media scripts. In fact, there are SO many people in our community that covered their investment in The Membership Experience™ with just THIS bonus.


In this bonus, we’ll show you exactly how to build massive momentum from a standing start, and grow your audience fast. And if you have an existing audience, you’re going to be able to leverage these strategies to biggie size your audience in record time, using “Borrowed Influence”.


When join The Membership Experience™, you’ll get access to these tremendously valuable scripts that I have used over and over to craft winning, 7-figure launches. With these templates, it is ultra easy for you to answer a few questions and fill in a few blanks, and when you’re finished, you have proven scripts.  No more guessing what to say. These scripts just set you up for success.


Email IS the most important communication channel for online entrepreneurs like you and I. It’s how we share our promotions, serve our audience and communicate with our members. But, what do you say? And how should you say it? In this Email Template Super Pack, we’re handing over our email scripts for marketing, nurturing sequences, flash sales, onboarding and more!


These are the exact tools and resources that I use to create a gorgeous sales page that converts! Complete with swipe copy and design templates, you’ll be able to quickly whip up a sales page that not only stands out, but one that will have visitors saying “just take my money already!”


With these step-by-step launch blueprints, you’ll have the tools and know-how to launch, grow and scale your membership — whether you choose to do a super simple launch or a whizbang launch. This is a launch buffet. All you have to do is pick and choose the right elements that are best suited for you and your membership, and create a blueprint that gets results!

What Risk is There?

This is one of the biggest questions people ask themselves when investing in courses…and probably at least partially why you are reading this review now.

What risk is there in purchasing Stu McLaren’s The Membership Experience course?

Frankly, none that I can think of.


If you take a look at Stu’s track record – first building WishList Member, then consulting with people like Michael Hyatt, Jeff Walker and many more, there is really no question as to his ability to build a successful membership site that is both profitable and sustainable.

Really, the only variable is whether you are going to be teachable and put in the work necessary!

And don’t forget about Stu’s 14-Day Money Back Guarantee.

All he asks is that you send him your work, showing that you have gone through the exercises included in the course…and if you still didn’t get the results you were hoping for, Stu will happily refund your money.

(But with all the research and preparation that went into this course, I highly doubt you will go through the course and NOT experience great results!)

How I Used The Membership Experience™ to Launch My Membership

In October 2019 we launched our first membership program using the model Stu teaches in The Membership Experience: Affiliate Insider Monthly.

Once we decided to create a membership, the promo began by reaching out to our current audience and asking them to opt-in for more information about an awesome membership opportunity we had coming up.

We hinted at a special founder’s and lifetime pricing.

Using what Stu teaches in The Membership Experience, we determined the exact type of content to serve our audience best.

We needed something that would provide the most value while at the same time being simple to produce long-term and on a regular consistent schedule.

Here’s what we came up with:

  • Monthly Affiliate Trends Report
  • Monthly Backstage Passes
  • Monthly Insider Profiles
  • Monthly Fireside Chats
  • A Private Community

The Trends Report allows us to help the community stay on top of what is changing in the affiliate industry. It’s a chance to deep-dive into specific strategies and tactics that are working right now.

Our Backstage Passes are a chance to share what’s going on behind the curtain of my business. We share about the promos we’re running, what’s working for us, what we’ve failed at, and what we are testing to move the industry forward.

Insider profiles allow us to interview the top performers in affiliate marketing and share what they are doing to be successful.

Fireside Chats are basic Q&A sessions where we take member questions live and throughout the month and answer them for the whole community.

Content creation consists of jumping on live calls (which we’d probably be doing anyway) and then sharing them with our community. Super simple and easy to do consistently.

It’s a chance to feature members of our community and make them the hero.

And what’s better, is that content is always relevant to what our audience needs at any given time.

Beyond content, Stu and the The Membership Experience helped us identify pricing, bonuses, evergreen launch strategies, and an engaged community of our top supporters.

Adding a membership to the business has helped us generate a steady source of income in a way where we don’t have to create a ton of content up-front.

My Exclusive Bonuses When You Join The Membership Experience™

Bonus #1 – Destroying Your Limiting Beliefs Workbook ($399)

Limiting Beliefs

It takes a certain mindset to build a large, profitable membership site — and sustain it! That’s why I’ll give you the Limiting Beliefs Self-Coaching Guide. There are four types of limiting beliefs that you will need to overcome and I teach you how to do so in this self-coaching plan.

Until recently, this workbook was only available to my private coaching clients, but I know how critical it is to conquer your limiting beliefs to do something awesome (and daunting) as creating a killer membership site.

Bonus #2 – Access to the Replay of my Networking With Purpose LIVE Event ($197)

Networking with Purpose Live Event

If you go through my link to purchase Stu McLaren’s The Membership Experience™ course, you’ll get access to the replay of my Networking With Purpose LIVE event that I hosted with relationship rockstar John Corcoran and Mark Sieverkropp.

Getting your membership site in front of a large number of potential members requires the right connections. That’s why I’m GIVING you access to the replay of my Networking with Purpose Live event.

This live online event replay will show you how to build, grow, and nurture your network to help you launch your membership site.

I share my own experiences, techniques, and connection-building strategies PLUS I invited some of my connections that are networking experts to come and share their techniques and strategies with you as well.

The cheapest ticket was $197 and that was with a hidden, secret promo code. But it is yours when you join The Membership Experience™ through my link.

Bonus #3 – List Launch Challenge ($497)List launch challenge email list bonus review

If you are going to start a membership site, you need a list.

Yes, Stu shows you how to succeed with a small list, but you still need someone to sell to…and the larger your list, the more members you will have.

The List Launch Challenge shows you how to start, build, and grow your email list from the ground up.

It’s a proven system with amazing results. It is currently unavailable to the public (we only open enrollment once a year) and normally sells for $497, but it is yours free when you enrol in The Membership Experience™ through my link.

Bonus #4 – Turn Your List Into Cash ($997)

As you grow your list and your membership, you’ll want to continue to monetize in new ways.

Each subscriber on your list should generate an average of $3.00-$8.00/month in revenue.

This bonus will give you the secrets to monetizing your greatest business asset – your email list!

And this is yours when you join The Membership Experience™ through my link.

Bonus #5 – $10k In 10 Weeks ($197)

In this in-depth video training, you’ll learn exactly how I set up and monetize my Resources Page (that generates $10k+ per month) and WHY I organize it that way – so you can copy exactly what I do and add one to your membership!

You’ll get over 90 minutes of me going through resource pages that my students created, giving feedback and suggestions, as well as what I like about each one, to give you more ideas for your own page.

While there are certainly best practices for your resources page, there are many ways to apply them. I’ve curated 12 great examples of a good resources page so you can quickly take a look at each one to get formatting and design ideas (and maybe some ideas for products you might want to promote).

Learn exactly how to add a resource page to your membership site when you join The Membership Experience™.

Bonus #6 – The Affiliate Code Unlocked ($997)


How could you grow your membership if you had an army of affiliates working for you?

Recently, I revealed nearly all of my secrets from over a decade as an affiliate manager to a small group of people…And the response was UNBELIEVABLE!

The strategies I share helped me build a $12.6 million dollar affiliate program in 18 months and run multiple 6 and 7 figure affiliate programs.

This is nearly five hours spilling ALL of my affiliate management secrets and strategies!

It is overflowing with tips and strategies you can implement right away.

You could literally take what I teach in this event and build a massively successful affiliate program for your membership.

Get access to all my top insider affiliate strategies when you join The Membership Experience™ through my link.

Bonus #7 – 7-Figure Affiliate Launch Course ($1997)7 figure affiliate launch

In order to grow your membership site, you will need to enlist the help of others.  There is no better way to expand your influence and reach more people than harnessing the power of affiliates.

In this training, which I normally sell for $1997, I will teach you how to find affiliates to share your message with the people that they know.  The tools and techniques I share in this training have allowed me to recruit thousands of affiliates in several different industries and have made my clients millions of dollars. Clients such as Michael Hyatt, Zig Ziglar, Kevin Harrington, Rich Schefren, Ray Edwards, Jeff Goins, Lewis Howes, Brian Tracy, and more.

And if you purchase Stu McLaren’s The Membership Experience™ course through my link, you will get this $1997 course absolutely free.

Bonus # 8 – Email Copywriting Workshop ($997)

People in memberships stay for the results.

So how do you ensure they get the results while you continue to grow your list? Through your email copy.

In this training, you’ll learn from several of the best copywriters in the world. They will teach you how to write effective email copy so your audience takes the actions you want them to take and achieve the results they’re paying you to achieve.

Usually, this training is only available with our paid courses, but it’s yours free when you join The Membership Experience™ through my link.

Bonus #9 – 2,000 Subscribers in 2 Weeks ($697)

How many lives could you change with your membership if you had the top experts in your field teaching the material?

In this bonus, you’ll discover how hosting a virtual summit can explode your list, massively build your reputation, and ignite your membership…from someone who has generated more than 200,000 subscribers using this method.

This training typically costs $697, but is yours free when you join The Membership Experience™.

Bonus #10 – 3 Months Private Membership & Affiliate Launch Strategy Group ($741)

This exclusive private community is your place to get exclusive access to me and my team to discuss membership sites, building  your business,  and adding affiliates to increase your bottom line.

We don’t typically offer this type of access outside of our high-end courses, but as a The Membership Experience™ member, we will be there to support your membership launch and share our best strategies and tactics.

To get three months of access to me and my team, click here to join Stu McLaren’s The Membership Experience™.


Next Level Membership Growth


I teamed up with the man himself…Stu McLaren.

In this exclusive 2-hour training event, we dug into the next-level strategies to find partners for your next membership launch and 2X, 3X, or even 10X your results.

Stu has an extensive background in managing affiliates, and I’ve been rated as one of the top affiliate marketers in the world recruiting thousands of affiliates in several different industries and making my clients millions of dollars. Clients such as Michael Hyatt, Zig Ziglar, Kevin Harrington, Rich Schefren, Ray Edwards, Jeff Goins, Lewis Howes, Brian Tracy, and more.

This bonus is only available to those who join The Membership Experience™ through my link.


So now that you’ve read to this point, there is really only one question…

What are you waiting for?

Click Here to purchase The Membership Experience™ from Stu McLaren and get ready to create reliable, recurring income in your business!

Final Thoughts on Stu McLaren’s The Membership Experience™ Course? Would I Buy It Again?

The short answer…ABSOLUTELY!

This is the premier course on building and sustainable business using a membership.

To my knowledge, no other course out there has the depth and practical training you’ll find in The Membership Experience.

If you’re looking for a way to add a sustainable revenue source to your business then click the button below to enrol in The Membership Experience™ and get my $10,216 bonus package.

NOTE: The Membership Experience™ was previously know as TRIBE. Stu McLaren and his team redid the course  for 2022 but the material and the premise of the course is still very much the same as TRIBE. If you have previously taken TRIBE or know someone who has, you can be assured the The Membership Experience™ is the same quality (if not higher) as TRIBE.   


Click Here to Chat with Me

Call me at 317-825-8826

(I’ll do my best to answer, but if I miss your call, leave a message and a good time to call you back…can’t wait to talk!)


Text me anytime at (260) 217-4619.

Or…check out some of my free reports to help you get on the right track:

Find Your First 100 Affiliates

template for affiliate program terms and conditions

Affiliate Program Terms & Conditions Template

email for recruiting affiliates

Get My #1 Affiliate Recruiting Email

top mistakes to avoid with your affiliate program

Avoid The Top 20 Affiliate Program Mistakes

email templates for activating affiliates

Turn Inactive Affiliates into Your Best Affiliates

Affiliate email template for affiliate managers

Get My Template for Writing Affiliate Emails

Sales secrets of successful affiliate marketers

Affiliate Marketing Sales Secrets

Ultimate Guide to Affiliate Marketing with a resources page

Learn How to Create a Resources Page

guide on how to write a product review with affiliate marketing

Learn How to Write a Product Review

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