You’re six months from launch date. What do you do to keep your affiliate partners warm before your launch? Here’s the exact strategy we use for our clients.
Unfortunately the “normal” way we usually see people warming up their partners is “not at all.”
Here’s a typical pre-launch calendar:
1 month out: Email announcing launch.
Day before launch: Here’s what you need for tomorrow.
Not exactly warming them up.
Whether you love him, hate him, or can’t quite figure him out, you have to admit that Donald Trump’s campaign for president is something to marvel at. I will not get political with this post (translation: I will probably say something that makes someone post something nasty in the comments), but I will share 7 things you can learn from Trump’s campaign to benefit your marketing.
DISCLAIMER: I am not endorsing Trump’s (or anyone else’s for that matter) campaign tactics, policies, or hairstyle. That said, I’ll probably make at least one or two commentaries that make you disagree with me…and hopefully laugh.
Here are the 7 things you can learn from Donald Trump’s campaign. Each of these, if applied correctly, can greatly benefit your next marketing campaign, whether it’s for your own launch or an affiliate promotion.
Right off the bat here, let me be clear about something. I can’t stand Nickelback. Their music is repetitive, unoriginal, and if you’ve heard one song, you’ve heard them all. And that is exactly why they are one of the best-selling bands of all time. We can learn a lot from them.
I actually had no idea until I looked them up on Wikipedia recently that Nickelback was as popular as they are. I’ve never met someone who actually admitted they like the band (except my 15-year old nephew and the poor kid just doesn’t know any better).
But someone is buying their music. As in hundreds of millions of people. And no road trip is complete without me hearing at least one of their songs on the radio as I furiously reach for the “SCAN” button.
They are everywhere. And for good reasons:
“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” ~Oprah Winfrey
Who are your biggest critics? Think about that question for a moment. Who are the people in your life who are most critical of your dreams? Who are the people that leave you feeling depleted, deflated and depressed? In today’s episode you will learn the 1 thing that will silence your critics forever…
We all have had a critic in our lives at one point or another. You know, the type of person that when you leave their presence, your energy is depleted, your joy stripped, and your dreams crushed.
Take a moment to answer this question: Who have you always wanted to connect with? It’s probably someone you admire like your favorite author, entrepreneur, or business leader. The problem is that those people are very difficult to connect with…until you know how.
We all have people we look up to and wish we could connect with. We read all their books, watch all their speeches, follow them on social media. and listen to every interview they give. We know their stories and we feel a connection to them.
But the question remains…how do we connect with them?