What Nickelback Can Teach You About Effective Messaging

Repetition Might be Annoying but it Sure Works

Right off the bat here, let me be clear about something. I can’t stand Nickelback. Their music is repetitive, unoriginal, and if you’ve heard one song, you’ve heard them all. And that is exactly why they are one of the best-selling bands of all time. We can learn a lot from them.

Marketing lesson from Nickelback

I actually had no idea until I looked them up on Wikipedia recently that Nickelback was as popular as they are. I’ve never met someone who actually admitted they like the band (except my 15-year old nephew and the poor kid just doesn’t know any better).

But someone is buying their music. As in hundreds of millions of people. And no road trip is complete without me hearing at least one of their songs on the radio as I furiously reach for the “SCAN” button.

They are everywhere. And for good reasons:



Should You Indoctrinate Your Children?

Defining a Parent's Role in Instilling Values

Someone recently asked me an interesting question. “Aren’t you afraid that you’re indoctrinating your daughter?” I answered the question with a question of my own: If you don’t indoctrinate your children, who will?

Should You Indoctrinate Your Children?

NOTE: By the time you read this, my wife and I will most likely have welcomed our second child into the world, so naturally the topic of parenting is forefront on my heart and mind right now. That said, much of this post applies to anyone that you may lead.

Why I am Not Afraid of Indoctrinating Children (The Right Way)

I am not afraid at all of indoctrinating our daughter (or our future children).

The reality of the world is that someone is going to do it. Whether it’s the media, the latest pop artist, advertisers, or their friends at school, everyone else is attempting to influence her, so it’s my job to do it the right way.

Michael Hyatt’s 5 Days to Your Best Year Ever Review and Bonuses

What do people like Tony Robbins, John Maxwell, Dave Ramsey, Chalene Johnson and Andy Andrews do at the beginning of every year? This free PDF from Michael Hyatt will show you:

Michael Hyatt Best Year Ever Book


In this book, more than 30 high achievers who each answered this question:

“What is the most important thing you do at the beginning of each year to set yourself up for your best year ever?”

If Parents Don’t Indoctrinate Their Children, Who Will?

If you don’t indoctrinate your children, who will?

I was recently asked by an acquaintance if I was afraid I was indoctrinating our three-year old daughter, Aracelli. I responded with a question of my own, the one I ask above.

No, I am not afraid of indoctrinating our daughter. In fact, I am intentional about it.

Parents Indoctrinate Children You have to choose who will indoctrinate your kids. You…or everyone else. (Tweet That) | Share this Graphic on Pinterest | Share on Facebook

Sex sells

The media is going to indoctrinate your kids into thinking that girls should act like sluts (Harsh word? Maybe, but I submit Miley Cyrus as proof). That’s how much of the world is going to tell our daughter how to act. And it’s going to indoctrinate boys into finding it attractive.

So by all means, indoctrinate them to think otherwise.

That is, unless you want a pregnant 16-year old with her third STD. In that case, go right ahead and let the television and her friends indoctrinate her.

Big food

Big food corporations are going to try to indoctrinate your kids (and you) into craving foods that kill you. Even worse, they will make you think they are healthy.

The #1 Cause of Student Loan Debt is Bad Parenting says Dave Ramsey

This was a message that I cheered loudly…in my own house.

Dave Ramsey’s topic is student loan debt, but the underlying message is all about leadership. His advice can apply to any aspect of leadership, as a parent or in the workplace.

Dave Ramsey on Parenting and Student Loan Debt
Loving your children sometimes means helping them avoid stupid decisions. (Tweet That) | Share on Facebook

Loving your children or those who work with you means guiding them well. And that means helping them avoid stupid decisions…

Continue Reading and Comment

Start a blog that matters

This Holiday Season, Make Giving a Team Effort | Workplace Charity

Q: What’s the best way to get your team involved in the holiday spirit?

A: Make corporate giving a team effort.

So often, companies that do give, do so without much fanfare internally. Even worse, they do so without involving their team. The CEO or other person decides who to give to, writes a check, and it’s done with. Rinse and repeat next year.

But the better way to do it is to involve your team. Get them excited about what the company is doing to support the community, help the needy, and in the process, spread the word about the company. (Yes, community involvement can be a marketing strategy…and no, that isn’t evil).

Team Giving as a part of Workplace Charity

Top 5 benefits to involving your team in giving


1. They buy-in to the giving

When they are a part of choosing the recipients, everyone rallies around the cause.