This is your one-stop resource for getting the most out of your holiday affiliate promotions. Top affiliates can make 30-50% of their entire year’s revenue in just a few weeks…if they do it right. Below you will find a multi-part series on holiday affiliate promotions, plus related bonus articles, and videos. These are meant for both affiliate marketers AND affiliate managers. Be sure to sign up below to be notified when new content is added to this guide.
Last updated: November 10, 2026
Black Friday/Cyber Monday
These promotions are just around the corner. If you don’t have a plan for these HUGE commission days yet, start with How to Maximize Your Black Friday and Cyber Monday Affiliate Sales.
Now get to work.
New Holiday Episodes and Articles for Affiliate Marketers
The 12 lessons below are the core of this guide. These newer episodes and articles build on them, starting with the newest.
- How Affiliates Can Make More Money This Holiday Season. In this podcast episode, I share the strategies top affiliates use to make more money in December without burning out, posting nonstop, or guessing what might work.
- How to Write a Gift Guide or Product Roundup That Earns Commissions. Done right, one roundup post keeps earning commissions every holiday season for years.
- How to Build Your Affiliate Promotion Calendar for the Year. Map which offers you’ll promote, when each promotion runs, and how hard you’ll push, so you plan the holidays months ahead instead of scrambling.
New Holiday Episodes and Articles for Affiliate Managers
If you run an affiliate program, start here. These cover what your affiliates need from you between Black Friday and the end of the year.
- The Affiliate Manager Holiday Survival Guide. In this podcast episode, I share how to stay sane and strategic when half your affiliates are over-promoting and the other half have gone silent.
- How to Run Your Affiliate Program During a Big Sale. Prep weeks ahead, hand your affiliates finished assets and exact promo dates, and test your tracking before the traffic arrives.
- How To Run a Seasonal Affiliate Promotion. How to structure the offer, handle attribution during high-discount windows, and give your affiliates enough lead time.
- How to Build an Affiliate Program Promotional Calendar. Most programs don’t have one, which is why their biggest revenue windows slip by with a fraction of the promotion they could have had.
- 7 Keys to Successful Affiliate Management in the Holidays. A podcast episode on the seven strategies that help your affiliates thrive during the holiday season.
- How Great Affiliate Programs Stand Out in the Holiday Clutter. A podcast episode on keeping your program from getting lost when every other program is cranking up its promotions, recruiting, and emails.
- How to Use the Holidays to Recruit More Affiliates. Affiliates look for new opportunities during the holidays. This podcast episode shows you how to bring them into your program.
- How to Create High-Converting Affiliate Graphics for the Holidays. The right graphics can increase your program’s holiday sales 14-18%. This podcast episode covers how to create them.
Holiday Affiliate Promotions Key #1: Plan, Plan, Plan
We’re kicking off a brand new series on The Affiliate Guy podcast and it’s all about the holiday season. We have a 12-part series…yeah, that’s right TWELVE PARTS…full of strategies, tips, and tricks for making the most of your affiliate promotions this holiday season!
Top affiliates can make 30-50% of their entire year’s revenue in just a few weeks…if they follow this plan. Listen up and rock this holiday season!
Lesson 1: How To Get The Most Out Of Your Next Affiliate Promo
How do you know if you are doing everything you need to do to make the most of each affiliate promotion? The answer lies in something so simple it’s almost easy to ignore…a checklist.
In this post, I share how I use a checklist to make sure I’m getting the most out of each promo…and how you can get it, too.
Bonus Resources
How to Warm up Your List for Affiliate Promotions
Don’t Miss An Episode – Subscribe Below
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Lesson 2: The “Secret Sauce” of Successful Holiday Affiliates – What to Do RIGHT NOW
This is the next in our series on holiday affiliate promotions…but it should have been part one! Today’s episode is all about what you should be doing RIGHT NOW to get ready for your holiday affiliate promotions.
Click here to listen to our episode “Overcoming 5 Myths About Holiday Affiliate Promotions.”
Blog Post: 7 Ways To Warm Up Your List Before An Affiliate Promotion
Imagine for a moment that you are at a party and an acquaintance of yours tries to sell you something from someone you’ve never heard of. It’s not likely that you are going to be that interested. And yet, that is what most people try to do every time they promote an affiliate offer.
Imagine that same party and that same friend now. But instead of introducing you to someone you’ve never heard of, he introduces you to someone he’s talked about before. It’s a totally different scenario.
In this post, I share seven ways to warm up your audience BEFORE you begin an affiliate promotion.
Blog Post: Is Your Audience Conditioned To Click?
Every post you write. Every podcast episode you air. Every email you send. Everything you do with your online business is conditioning your audience. The only question is: How are you conditioning them?
People are creatures of habit. That can be bad or it can be good for your email marketing.
In this post, I share how to get your audience to click from your emails to wherever it is you want them to click.
This conditioning is what leads to more traffic and ultimately more sales.
Bonus Resources
How to Warm up Your List for Affiliate Promotions
Don’t Miss An Episode – Subscribe Below
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Lesson 3: Simple Strategy To Double Your Holiday Affiliate Sales
This one simple strategy could be the difference between your holiday affiliate promotions BLOWING UP and making you more than you can imagine…or hearing crickets. This episode on promoting affiliate offers during the holiday season could make or break your promotions.
Podcast Episode:Â The Importance of Pre-Framing Affiliate Offers
I’m going to share a lesson from an egg. Yes, the single best egg I’ve eaten in my entire life. This egg shows us the importance of pre-framing offers. And in this episode, I’ll share why you MUST pre-frame every affiliate offer you make.
Not sure what to promote this holiday season?
That’s the biggest obstacle to making more money as an affiliate. There are so many possibilities, so which ones do you choose? This free scorecard shows you exactly what offers to promote…and which ones to skip. It’s the exact scorecard we use to choose what we promote.
Bonus Resources
How to Warm up Your List for Affiliate Promotions
All About Variety and Segmenting
This part is all about finding a variety of offers and I dig deep into the WHY and HOW of segmenting your list, promoting a wide variety of products, and specific strategies for getting the most out of each promotion.
Not sure what to promote? Click Here to get our FREE mini-course on Finding Affiliate Programs
Free Resource: What To Promote Scorecard
Not sure what to promote this holiday season?
That’s the biggest obstacle to making more money as an affiliate. There are so many possibilities, so which ones do you choose?
This free scorecard shows you exactly what offers to promote…and which ones to skip. It’s the exact scorecard we use to choose what we promote.
Bonus Resources
How to Warm up Your List for Affiliate Promotions
Lesson 4: WARNING – Failure to do this ONE Thing Will Ruin Your Holiday Promos
One of the easiest mistakes to fix in your affiliate promotions is to get clarity on the start times and end times. During the holidays this is especially important as promotions often only run for a very short time. One or two days or even only a few hours. So make sure you are crystal clear on those times. That’s what Part 4 of the Ultimate Guide to Holiday Affiliate Promotions is all about.
Video: How To Promote Flash Sales As An Affiliate
Bonus Resources
How to Warm up Your List for Affiliate Promotions
All our recommended affiliate programs
Lesson 5: How to Create Buzz for Holiday Affiliate Promos
In this lesson you’ll learn how to tease your audience and get them excited for your upcoming promotions.
So, how do you create buzz?
Well, you have to listen to today’s podcast to learn how.
Lesson 6: An EASY Way to Increase Holiday Affiliate Sales 14%
This tip today is so easy to execute that I was almost afraid to share it…but I realized that MOST people aren’t doing this with their affiliate promotions during the holidays. In Part Six I share an EASY way to increase your sales by 14%!
Video: Should You Use Sidebar Ads For Affiliate Marketing?
Bonus Resources
How to Warm up Your List for Affiliate Promotions
Don’t Miss An Episode – Subscribe Below
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Lesson 7: Get an 18% Increase in Holiday Affiliate Sales by Asking this ONE Question
I can virtually guarantee you an 18% increase if you do this ONE thing. The only problem is that most people will NEVER do it. Do this and you’ll totally rock your holiday affiliate promotions!
Not sure what to promote this holiday season?
We’ve compiled a list of recommended affiliate programs – many of which are available on an evergreen basis!
Click Here to see them all now!
Bonus Resources
How to Warm up Your List for Affiliate Promotions
Lesson 8: The Difference Between Successful Affiliates and Everyone Else During the Holidays
What separates successful affiliates from not-so-successful affiliates during the holidays? Well, it’s the same thing that separates them all year long. Below I share what it is.
Blog Post: New Research: Do Affiliate Bonus Packages Actually Work?
“Buy this course through my link and get $24,897 in bonuses!” We’ve all seen these elaborate (some might say “over the top”) bonus packages that come with affiliate offers. But do they actually work? I decided to put it to the test and share my results below.
You may have used this strategy and you’ve certainly seen it done. You offer an exclusive bonus if people buy a product through your link.
In this post, I go into more detail about what makes a good bonus package, but for now, what you need to know is that an effective bonus package is one that takes an on-the-fence buyer to an actual buyer.
In other words, it’s something attractive enough to cause a person to take action…
Video: Inside Look at Ray Edwards’ Affiliate Bonus Packages
Bonus Resources
How to Warm up Your List for Affiliate Promotions
Lesson 9: How to Use Holiday Affiliate Promos to GROW Your Email List
Is it possible to grow your affiliate sales during the holidays…AND grow your traffic and email list? You bet! I show you exactly how with the strategy in this part of the Ultimate Guide to Holiday Affiliate Promotions.
Blog Post: How To Succeed At Affiliate Marketing Using Product Reviews
Is it possible to succeed at affiliate marketing with virtually no email list, or even no list at all? Well, today’s case study proves that it is indeed possible using detailed product reviews.
I had the pleasure of speaking with Sandra Stachowicz recently and we discussed how she made $7,355.68 doing a product review of John Assaraf’s Winning The Game of Money course.
In this post, I share the 11 keys that Sandra shared with me in a recent case study interview for how to maximize your affiliate product reviews. Â Now before I share the 11 keys, there are a few things you have to do first…
Bonus Resources
How to Warm up Your List for Affiliate Promotions
Lesson 10: How to Get Your Messaging Right During Holiday Affiliate Promotions
There are two keys to effective messaging with holiday affiliate promotions (or any affiliate promotion for that matter). But you have to get them in the RIGHT order. In this episode, I’ll show you how to get your messaging right for your holiday affiliate campaigns.
Bonus Resources
How to Warm up Your List for Affiliate Promotions
Not sure what to promote this holiday season?
That’s the biggest obstacle to making more money as an affiliate. There are so many possibilities, so which ones do you choose? This free scorecard shows you exactly what offers to promote…and which ones to skip. It’s the exact scorecard we use to choose what we promote.
Lesson 11: Old School Tactics That Still Work Today with Holiday Affiliate Promotions
So I had an affiliate ask me what he needed to do to boost his affiliate sales during the holidays. When I shared my advice, he laughed at me. He said it was “outdated.” UNTIL…I showed him the data.
Blog Post: Top Ten Mistakes Affiliates Make On Social Media
I’m not sure if you heard but social media is a big deal. And it’s evolving every five minutes. As social media has grown in popularity and impact, so have the number of mistakes entrepreneurs make, especially when promoting affiliate offers.
In this post I share the top 10 mistakes affiliates make on social media. I’ve purposely kept them outlet-neutral, since tomorrow there will be a new one and by next week something will die out. These apply to Twitter, Facebook, Instagram, and whatever pops up later today.
Bonus Resources
How to Warm up Your List for Affiliate Promotions
Don’t Miss An Episode – Subscribe Below
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Lesson 12: What All Great Marketers are Doing This Holiday Season
‘Tis the season…to watch and learn from your fellow marketers! Your planning for next year’s holiday season begins NOW…and you can learn a lot by watching other marketers promote holiday affiliate offers. Listen up to learn how.
Blog Post: 10 Ways To Go The Extra Mile With Your Affiliate Promotions
When I wrote this post, I was in the middle of running another massive launch, this time for Michael Hyatt. The upside to these launches is that they are fun, they have massive impact, and well…we make a lot of money. The downside is that it’s really hard to stand out. But in this post, I’ll share 10 ways you can go the extra mile and really stand out, serve your audience better, and sell a lot more!
If you want to break out of the clutter of large affiliate promotions, you have to go the extra mile.
That requires the 4 things I share in this post.
Bonus Resources
How to Warm up Your List for Affiliate Promotions
Learn How My Resources Page Makes Me $10,000+ Each Month… and How You Can Create One Easily! Grab The Free Guide Here
Questions?
Text me anytime at (260) 217-4619.
Or…check out some of my free reports to help you get on the right track:
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