What if one simple bonus could double your opt-in rate… and build a list of buyers before the cart even opens? In today’s episode, we’re unlocking a powerful strategy from a $5.7 million affiliate launch—a strategy that helped dozens of affiliates stand out from the crowd, grow their list, and convert at higher rates. It’s time to talk about opt-in bonuses that actually work.
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Previous Episodes of The Affiliate Guy
$5.7 Million Affiliate Launch Secrets The Affiliate Playbook Part Two
$5.7 Million Launch Secrets Revealed: The Affiliate Playbook Part 1
How Two Parents Built a 104,000-Person Email List in Just 14 Days
How Affiliates Can Profit from Virtual Summits (Without Being a Speaker)
How Affiliate Managers Can Beat Burnout
$5.7 Million Affiliate Launch Secrets: Opt-in Bonuses That Convert & Grow Your List
What if one simple bonus could double your opt in rate and build a list of prospective buyers before the cart even opens? In today’s episode, I’m going to share a powerful Strategy from a $5.7 million affiliate launch. This is a strategy that helped dozens of affiliates stand out from the crowd, grow their list and convert at higher rates. It’s time to talk about opt in. Bonuses that actually work.
Let’s get started. Hey. So welcome back. This is part three of this special series where we’re breaking down this 5. 7 million dollar affiliate launch that we ran. A few years ago. And today’s episode’s a special one. I’m actually opening the vault, so to speak, sharing this private training that I originally created just for our affiliates. I talked about it in episode one of this seven part series and it’s like, you know what, I’m going to include this, this actual, you know, actually include the training. And so there’s, it’s a little bit different.
It’s about how to use opt in bonuses to grow your email list before a launch even begins. And it’s different in that this is the training that I actually did for affiliates. So there’s a little bit of Q and A, there’s a little bit of back and forth with me and some affiliates and you get access to that. We kind of cropped off like the first, I don’t know, four or five minutes where I talk about the, the count, the promo calendar for the affiliates.
And you know, because that’s, you know, you don’t need to know what the dates were and all that stuff. And then there’s a little bit of stuff at the end where I just talk about like further instructions for them in terms of the launch itself. But the middle, I don’t know, 30, 40 minutes or so, you’re getting access to all of that. And this is a strategy that helped a bunch of our partners get new subscribers, warm them up and then ultimately convert at ridiculously high rates once the cart open. This is the whole point. So, so whether you’re an affiliate looking to stand out or maybe you’re an. Affiliate manager who want to teach your. Partners, something that actually worked.
Need help activating your affiliates? Use my proven email templates for getting inactive affiliates in the game and making sales! Get them here!
This episode is for you. Quick reminder, the first two parts of the recap, again, this is a seven part series. They’re a recap of what we did during the launch. So those are the behind the scenes stuff, the lessons we learn and all that. So if you missed parts one and two, go back and listen. I shared the behind the scenes kind of how we ran the whole launch and closed strong on cart close day. Then we got the special bonus episode. That’s part three.
Today we’re going to talk about opt in bonuses. And then finally the last four episodes after this are interviews with some of the affiliates who absolutely crushed it in this promo. We’ve got an interview with the top affiliate, I think the number two or number three affiliate, another affiliate who stuck in the top, who snuck in the top 10 and like had no business being in the top 10. But the things that she did were.
Absolutely amazing to do that. And then an affiliate who finished, I. Don’T know, like 17th, 18th place, you know, made over $20,000 but again had no business being up there. And so, so some of you small affiliates or affiliate managers who want to help your small affiliates, those are the two episodes to listen to. So we get a variety of episodes there with these interviews and they are absolutely awesome. So with that said, let’s jump into today’s bonus lesson about these opt in bonuses. The number one strategy that is, I very rarely see people using, I would say less than. So we followed almost every one of the top 50 last year in tribe quite frankly because we were competing against them and I wanted to steal their stuff.
I think two other people did this, but I’m telling you it is the single best way to get more opt ins and create massive engagement with your audience is to offer an opt in bonus. Okay, so what makes a good opt in bonus? A good opt in Bonus is not $1,000 bonus package, okay? It is not seven things. It’s not, you know, like this massive thing. Right? An opt in bonus is super simple. It’s when you opt in to the tribe workshop, you get to join my private Facebook group which we’ll talk about later.
Okay. Or when you opt into the tribe workshop, I’m going to give you this $17 ebook, okay. Or I’m going to share my notes from each day of the workshop. Courtney just says she was just listening to a podcast episode and I talked about that specifically. It’s just some sort of a small bonus. It does not have to be this mega, mega thing, right? It is Something super simple. And so what I would love for you guys to. I’m going to share a couple of other just ideas and in a moment, I love you to take this sheet, type in some ideas but also put them in the chat or if you have a question about them, just jump on and ask me the question.
I just want to spend, you know, five or six minutes kind of like throwing out ideas at each other for opt in bonuses so that someone who’s on this or watching the replay and they’re struggling with it. Like I can’t think of anything, you know, everything I have is either too expensive or it’s just not. It still needs to be like attractive, right? And you can’t think of something, then maybe they’ll get inspired by that. Some other ideas are a template, you know, it could be. I’ll give you an example with, you know, with, with the fml, you know, with the finding member launch. Give them your email templates from your founding member launch.
Like here are the five emails we sent promoting our founding or two or one or whatever. That’s a bonus. What’s the value of that? I don’t know, $27. What would you sell it for? 25 bucks? Again, it doesn’t have to be like this massive thing. We, when we do this, ours is actually very, very, very simple. We give them a PDF of all of the emails that we used when we launched our membership site. We just copied and pasted them from ConvertKit and I think we cleaned it up so that the URLs didn’t work because they go to a dead page now. That was it. Like that’s all we did when you opt in for this workshop.
Oh, and then there’s like a eight minute video. I do an eight minute run through. That’s a little bit long. It’s like 15 minutes. I do an 8 minute, 15 minute whatever run through where it’s just me on, on the, this is me doing a screencast, walking through. Hey, we sent this email. Here’s who we sent it to. Here’s why I said, you know, use this language, blah, blah, blah, kind of breaking down the email from a strategic standpoint.
Then we sent to these people, boom, boom, boom, that’s it. And so let’s see here, let me pull up in the chat. So, you know, Russ says I have a mini course I plan to offer. Yeah, mini courses are really good. We have a $37 mini course that we’ve used as a bonus a couple of times for opting into stuff. Manu, that does. Like somebody else said, kind of seems like that might be more for buying the course. But yeah, the eight day Instagram campaign, let’s see, Russ.
Yeah. Called testimonials that work. It’s about a very specific thing. So the concept is still the same. When we think about a bonus, it either makes it easier or faster to implement what the, what the workshop is about or it fills a gap. And so a good example of filling the gap would be if you have. Let me think here, let’s say your entire audience is they. Oh gosh, I’m trying to think of a good one. Homeschool moms. See where I can go with that. Okay, so the gap you’re going to fill, you know, Stu has some homeschool moms. Clearly there’s probably at least one on here.
You know, raise your hand if you’re homeschool mom. I can’t raise my hand. That’s bad. Homeschool dad, though. Which basically means I do nothing and my wife does all the teaching. And then like once every month when she wants to sleep in, I teach them something for 20 minutes and talk about it on Facebook for a week endlessly, as though I’m like a hero. That’s how that works. Okay, so homeschool moms.
Right. Then the bonus would be something like how to run a membership site and how to create the content when you’re, you know, when you’re a busy homeschool mom. That’s not something Stu’s gonna offer, but it fills that gap. You know, there’s something there. Right. Find that thing, you know, that’s like just that, like slight. It’s that missing piece that’s specific to your audience and how to apply the workshop to them. And again, it can be as simple as, you know, ours is like a three page PDF of email copy.
It could be that you’ll share your notes. That’s one of my favorite ones, you know, which the bonus is at the end of every session. The next day I’m just gonna send you my typed up notes and it’s like they get access to your, to your brain power on that, which is, which is kind of cool. So any others, like anybody want to just jump on and say something they’re thinking about or have a question about this, you know, pretty simple.
Yep. To Courtney, to be create. You don’t have to create your own opt in, but you will. So I’m going to address Courtney’s thing because I think you were the one that said you listened to my podcast episode. So if somebody has that link available, I don’t know what it is. It was like episode 420, I think. So I might know the link. Let me look it up real quick. Says the guy who doesn’t know how to access his own website. Nope, I think it’s 419. Okay, so I’ll drop this episode link here. Nope, that’s not it either.
Oh, for two. This is compelling video. Right? I sent the link to the chat because I was just. Oh, cool. There you go. Thank you. Okay, so what that was specifically for, Courtney, is if you’re running ads to target people you don’t know. So let me back up. If somebody clicks on your email to the tribe workshop and they opt in, and we’ll have about an 80% opt in rate. So most people that click are going to opt in. You know who’s opted in?
Pretty much. Okay. If they opt in through an ad or through a social media post and they’re not on your list, legally, we cannot say here, Courtney, here’s all the people because they didn’t opt into your list. So what you do, and you guys can listen to the podcast episode to get like all the details, but you’ll create what’s known as a bridge page. They’ll come to that bridge page, opt in through you, and then you’ll turn them into. You’ll send them to the tribe workshop and there’s a whole process. I think there’s a, There’s a sheet, too. Go to the link and there’s a link to grab the sheet.
The PDF that my team put together. It’s. I think it’s pretty simple. I haven’t seen it. I whiteboarded it. Just full disclosure. I whiteboarded it and they made it. And I think it’s pretty. Because everything they create is pretty. Okay, so that answers your question. Courtney, you don’t have to do that. If you’re sending them, if you’re sending this to your email list, send them directly to the workshop and just tell them when you opt in.
I’m going to give you this bonus and I’m going to talk about how to get them to do that in just a second. Courtney. I’ll go through that in just a moment. See? Offering a help call once a month. So I’m not talking about the experience, Jacqueline. That’s, that’s, that’s going to be next week’s session. I’m talking about specifically an opt in bonus. So any other questions on this? I think it’s pretty straightforward. What I’d love you to do, like I said, brainstorm some ideas, put them in that box there or wherever and you can continue to share your ideas in the chat. And as I see them, I’ll kind of, I might say some of them out loud.
So people who are watching this later will grab those and they don’t have to, you know, scroll through the chat. But any other questions or thoughts on that before I talk about how to deliver that bonus the super easy way? Just a quick question. If they’re on our list and we send them directly to opt in, the assumption is if they click the link, that’s who we’re tagging.
Yes, but not who gets the bonus, let me tell you. So I’ll talk about that. That actually leads right into how to deliver your bonus. Here’s what I do to deliver the bonuses. This works really well. I want to give credit where credit is due and I’m 80% sure I stole this from Jonathan Milligan like seven years ago. I saw him doing this was like, oh, my gosh, that is brilliant. Almost positive it was him.
I’ll have to ask him. So what I do is in this email I’ll say something along lines of like, Stu starting his, you know, his tribe workshop. It’s going to be amazing. Yada yada. When you register you just for the free workshop. When you register for the free workshop, I will send you this. To get it, I just want you to forward your confirmation email. You’re going to get a confirmation email from Stu saying you’re registered.
Now what is that doing? That’s actually making sure they have to go open the email from Stu. It’s an incentive for them not to just put that. Delete that email. Okay, they have to go check that email from Stu. Well, that email has all the goodies, like the calendar reminder to add the workshop to their calendar. It has, you know, it gets them getting Stu’s emails. It triggers, you know, in Gmail, if you open an email from Stu, he’s more likely to end up in your inbox, not your promotions tab.
So all these good things are happening and we’re conditioning our audience to do that. Right. It’s a little ninja trick. But what we say is forward the email from Stu, the confirmation email, forward it to tribe@mattmcwilliams.com when they do that, we just set up what they called in Gmail auto reply, I think. Or it’s like a rule. I think they’re called rules. We set up a rule tribe williams.com actually doesn’t exist, but when they.
So it goes to our support email. But you can tell Gmail, guys, I promise this is super easy if you just Google it. How to set up a rule in Gmail. Any email that goes to tribematmcwilliams. com gets an auto reply. And it just basically says, hey, thanks for opting in to Stu’s, you know, workshop. You’re gonna love it. We then remind them to put it on their calendar, even though Stu did. It’s another reminder. Make sure you put it on your calendar. Yaddy, yaddy. I got so much. I went through it last year. I got so much out of it. Like, we’re, we’re selling the workshop again.
Here are your bonuses. Here are your bonuses or bonus. And then it’s just a link to the PDF. So the cool thing is you do a little bit of work on the front end and then you don’t have to like, keep, keep actually setting up, you know, replying to emails. You could manually reply to them if you really wanted to. I just don’t want to do that. So to answer Courtney’s question, how do you set up a dummy email? What we did on our end is if you type in anything@mattmcwilliams.com that doesn’t actually exist. So we’ve got one, two, seven names and then support those.
I think we have eight emails that actually exist. Nine.We have nine emails that actually exist. Everything else just goes to the support email. So for instance, we tell our students, like, if you, you know, send if our no product, no problem students. Npnpattmcwilliams.com all that does is star it for priority response.
It just, we’ve created a rule that stars that email so our support team knows when they go in. Let’s look for the, you know, the starred emails first. Same with llamatmcwilliams.com or fan, you know, for find affiliates. Now, tribe does not exist, but we can tell it what to do with that. And in this case, it would be an auto response. I do put at the end of that autoresponder.
I do put something that says, FYI, this was an auto response email. So if you asked a question or, or had any other comment, you know, or something like that, please send a separate email to mattmcwaims. com so we do put that at the end of that email so they don’t think Matt’s kind of a jerk. I sent him an email and sent him my receipt and asked him a question or complimented him on his, you know, his post on Facebook or, you know, whatever. And then he doesn’t even respond to me about that. Like that’s kind of a jerking. No, we cover that at the end of the email. So. So that’s how you deliver these bonuses, these opt in bonuses. We’ll talk about next week about how to deliver the $2,000 course bonuses. That’s also really easy to do, but you do want to do a little bit more white glove with that. So that’s number one is come up with an opt in bonus.
Again, super inexpensive. Doesn’t have to be this grand thing like you’re, you know, your bonus package will be for the core sales. That all make sense. Guys, get Back for the eight of you I see on video no. 10, you’re nodding heads. Good. Basically everyone else, if you’re not on video, the people who are on video, they represent you. So if I see them all nodding their head, you’re totally out of luck.
Just picking on you guys. All right, so create a Facebook group. Alright. Again, this is all about when I think about promoting things as an affiliate. And I’m going to send a certain number of people to this workshop. How do I, how do I create a level of engagement and excitement with them that is like, they’re already going to be super excited. Stu, you guys know he’s going to massively deliver. He is going to rock the house.
The chat is going to be just like, if you, you guys know how it is. Like the chat is just stupid. You know, it is so engaged. It’s absolutely insane. That’s awesome. That is absolutely awesome. Well, why don’t we just take it up a little bit more and create kind of that like we’re all on the same boat. So again, let’s just go back to the example.
My audience is homeschool moms. Just record. My audience is not homeschool moms. I know that totally surprises every single one of you, like, oh, wow, I totally thought he was a homeschool mom. I’m not. But if my audience is homeschool moms, and let’s just say I have a couple thousand homeschool moms on my audience. We’re all homeschool moms. And now I’m going to create a Facebook group for homeschool moms that are going through the tribe workshop.
We’re all speaking the same language. We all have similar struggles, similar, you know, obstacles, and probably similar questions. And we’re now like, you know, it’s a homogenous group. Right. And that, that’s actually good for this. You know, this, this is good to have a homogenous group. And we’re going through a similar experience together. And so that’s super awesome.
So we, we create this Facebook group and it’s a private Facebook group for people who are going through our, you know, our affiliate link through the Tribe Workshop. They get that link in the email. Remember, they forwarded there. So even, even if this is the only bonus you offer, only bonus you offer, then you say, hey, when you join the workshop, forward your email to try that.
Your domain. com or whatever it could be. You could. Here’s another easy way to do it. If you can’t figure out the thing I just said, forward your email to me. Well, guess what? You know what the subject line is going to be because it’ll be the same subject line you got when you, you know, signed up for the workshop. And now you can just say, all emails with this subject line reply with this message.
You could tell them, you know, again, if you just manually process them because someone might forward the email, but put in the, you know, change the subject line and then you’ll have to manually process those. If you use that, some of them might forward it. We probably will get three people out of, you know, hundreds of who will forward the email. And instead of tribe, they’ll type in Terb or they’ll leave off the Ian tribe.
And we have to just manually process those. Takes 30 seconds. It’s not a big deal. So I got a question from Heidi Easley. I think she asked yesterday and I responded to her today about naming the Facebook group. And I gave her kind of my formula for naming Facebook groups. It is ridonkulously simple because I like to keep things simple. The big thing is don’t get creative. Now is not the time. If you have homeschool moms going through Tribe Workshop, don’t name it like the super awesome club of rock star moms. What the heck is that? What does that even mean?
You know, okay, I don’t, you know, okay, we’ve identified their homeschool moms and they’re super awesome. But like, what. What is it about? So the simple formula is audience who want to and then what they want to do. So I give some examples in that worksheet. Bloggers who want to create recurring revenue. If you are thinking of, if you find this group, this is the other thing. When they find the group, you say, did you register for the tribe workshop?
If so, put in your email. If not, go to and you create a URL. So mattmcwilliams. com tribeworkshop that redirects to your affiliate link. Join there and you might actually catch some people like just. You get free opt ins at that point for doing nothing other than creating a Facebook group. Hint, hint. If you do this, you’ll get a lot of those.
It’s actually a really cool strategy. Again, bloggers who want to create recurring revenue. What’s this group about? Bloggers who want to create recurring revenue. You know, gym owners who want to start an online platform or gym owners who want to start a name. I mean like name something online business platform may not even be the word. Gym owners who want to start an online business. You will attract newsflash.
Gym owners who want to start an online business. Like super easy, right? That’s the formula. It is the Nate. Just name the audience, the people. I think Heidi’s was, I was like artists who want to teach online or something. You know, like I told her that was like it’s your audience who want to and then this is the result they want to achieve. So it could be just about anything. Tie it back to tribe workshop, of course. But in her case it was a little bit broader and then the tribe workshop is kind of the way that you, you get to that. So yeah, I mean Courtney isn’t a. No, no.
To put something about tribe. So here’s another way to name this. If you don’t really want to come come up with something like that. You’re not trying to attract anybody out. It’s just a bonus. You could literally call it like Courtney Lynn fans who are going through the tribe workshop, you know, or tribe workshop, you know, Stu McLaren’s tribe workshop brought to you by Courtney Lynn or something like that. You know, it could be like really simple. It could be very, very simple.
Let’s just see a couple questions. You suggest sending people to the group now, but then opening or starting the group right before the workshop. I think I’m going to kind of address that when I talk about engagement here in just a second. Because the answer depends on how much work you want to put in and how much you want to engage them beforehand.
So you totally could create that group now, Corey and yeah. And get them kind of like starting to think about it and reminding them that it starts on April 22nd. This starts on April 22nd. You could totally start a group now. The key is you got to make sure like these all have to. People have to be on the same path. So they need to get registered for the, you know, the tribe workshop, which right now they would just get on the wait list, which is totally cool. So if they register for the wait list, that’s totally fine.
So think about that. Write out your group name. Come up with a cool group name. You don’t have to start a Facebook group. Just FYI. I hear that a lot. Well, Matt said start a Facebook group. Well, what if you don’t like Facebook? Well, then don’t do a Facebook group. You know, I did that with a coaching client earlier. She’s like, I don’t like having eight meetings in one day. I’m worn out at the end of the day. I’m like, well, then don’t. Don’t have eight meetings in one day. Just do them over the course of two days. Oh, I can do that.
Yeah, but you said to batch. Not if you don’t like it, you know, so just because I say, like, do this doesn’t mean you have to do it. Just FYI, if Facebook is not your thing, if it’s not, like, if you don’t feel comfortable on Facebook, you will suck at doing a Facebook group. Okay, There’s a reason why I hire people to do Facebook groups because I suck at doing Facebook groups.
If you’re not comfortable doing it, then don’t. Don’t do it. You’ll be better off focusing your efforts on other things. Do slack. Like Manu said, you could start a voxer group. It doesn’t matter to me, but the principles apply. What if we already have a free Facebook group? No, I would create a specific one for people who are going through the tribe workshop. That’s the key here, Lisa. Promote the tribe workshop. And your bonus of getting this other Facebook group that way. The thing you want in this group, Lisa, this is the key.
You want to be able to go. I was thinking of a phrase that’s not exactly the most appropriate phrase. Let me come up with something different. You want to go all out. You just want to go all out. Like, you want to be able to be in there three times a day. Once the workshop starts asking, what was their favorite takeaway asking, you know, what’s the biggest lesson they learned? Okay, like starting a thread where you share your favorite quote from the thing you want people posting in there.
And it’s all about the tribe workshop. It’s all about founding member launches. It’s all about, like, oh, my gosh, when Stu said that, I got goosebumps. I started crying. And then you don’t want half the people in the group Going, what the heck are they even talking about? And why are they all talking about this? Because it’ll hurt that group. It’ll actually hurt that group, meaning your.
Your other free group, Lisa. Because now they feel like in a bad way. They feel like they’re kind of left out. Oh, all you’re talking about is tribe for the next two and a half weeks. I’m not in that. I’m just gonna leave this group. We don’t want to make people go for the nuclear option, so. Okay, let me make sure I didn’t miss any questions.
Catherine. Oh, I am wearing that shirt. All your excuses are lies. That’s what my shirt says. Catherine. I’m sorry. So cool. That made sense. Yeah. Biggest advantage of Facebook is all most people are there. Yep. Absolutely. I get sucked into the vortex all the time. I go to Facebook to find. To take a screenshot of something said on fake, you know, somebody said about me on Facebook. The next thing I know, I’m in responding to a Facebook thread about something that my cousin posted, and then I’m responding to 17 comments in that thread.
That’s the. You know what heck of a business model they’ve got there. I don’t know about you, but I get sucked into the vortex at least once a week, and I’m usually annoyed by it. So come up with the group name. Then you want to engage the members. Okay. Five very simple things you can do. And most of you probably know more about Facebook engagement than I do.
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That’s why I did not write these five things, because I left these to my team to tell me what to post quotes from that day. Guys, if you haven’t used Canva, I mean, you’ve all heard of it, right? Our graphic designer, who makes a lot of money, uses Canva, and he does a great job. But I can do really cool stuff in Canva if I want to. It is super easy. You literally take something, take an image of Stu, and. Or don’t even do Canva. You know, just do, like, something and just post your big takeaway from Stu.
But I would literally just. I would have Stu face and then a blue background and then a quote. And then the next time, I’d have a different Stu face and a red background and a quote. Something that I got from, you know, from that day leading up to the workshop for that engagement. Absolutely. You’re allowed to use pictures of Stu. Crystal. Here, I’ll drop a link in the folder.
You guys got this in another place, but I just texted it to Heath earlier, so I will drop this and then this message will self destruct. No messages for Robbie on our team. Robbie, when you watch this video, can you post that below this video when you put this on the replay page? Thank you. Okay. Yeah. And then there’s a Facebook thread in the group, in the partners group of Stew isms. I don’t know, like 40 or 50 quotes in there that are all over the place.
We talked about that last week, so I won’t go into depth on that. But just taking images too. Here’s my favorite quote from the workshop today. In the days leading up to the workshop, it could just be some of those other quotes, you know, and it’s like Stu says, I’m just making something up. I don’t know if he actually said that. Stu says, the more money you make, the more impact you can have. Agree or disagree. That’s a good Facebook post, right?
Stu says that, you know, such and such. What’s your opinion of this? Or how do you feel about that? What’s your number one obstacle to creating recurring revenue? You know, so quotes, what you’re excited about. What you’re excited about is a good one, you know, hey, guys, day one of the workshops coming up and Stu’s gonna cover this. It’s gonna be amazing. I can’t wait.
You know, hey, guys, this is coming up and Stu’s gonna talk about this. It’s gonna be amazing, right? Stories, you know, like, you guys all probably know somebody. If you don’t go read through the Facebook group, you know, find, you know, you probably have tons of stories from last year that you remember. Just tell a story. Just literally just be on there. Be like, hey, my friend Courtney, you know, she’s. I don’t know what you do, Courtney, but she does such and such.
She started a membership site because of Stu’s training. And here’s the results that she got. Boom, boom, boom. You know, start seeding. Especially after, like the first day of the workshop. So going into the workshop, it’s all about the workshop. It’s all about the workshop. After day one is all about the second day. But after that second day, start seeding tribe, okay? And start telling stories of people who took the next step. Start telling the stories of people who bought the course and got these results. You know, that’s kind of the strategy outline there for stories.
Sharing nuggets of the lessons or a reinterpretation of a lesson. I probably should have put that on there. I’m actually going to do that. It’s the cool thing about Using this sheet is I can just reinterpret a lesson. Haha. I finally added one myself. Gimme. So what I mean by reinterpret so a nugget of a lesson is very simple.
Here’s what Stu said, I liked it. Or here’s what Stu said, here’s how I applied it. A reinterpretation of a lesson is. Here’s what that means for my specific audience of pet influencers. For Courtney. Here’s what that means for stay at home moms. Here’s what that means for stay at home dads. Here’s what that means for corporate CEOs.
You know, whoever your audience is, you take what he said and then interpret it for your audience of people who are thinking about creating a membership site. So if you’re going to create a membership site about this, here’s what that means. Man. Who says if anyone needs a story, I’m your girl. Went from 30k to 160k in my membership. Holy freaking crap. That’s awesome. Yeah.
I mean, I’m assuming that’s dollars, not members, because you have 160,000 members. Okay. I just think, oh wow. I mean that’s still absolutely amazing. Please don’t misunderstand me. But I took that as members. I’m like, Dang, you had 30,000 members before tribe. What the heck? Questions. Yeah, it’s true. If I wouldn’t be here if it was 360,000 members, unless they only paid like a dollar a month, then you might still be here, right? Yeah. So questions, you know, just what was your biggest takeaway from today? There’s one. Okay. The next morning.
Hey. It’s the day after the first day and yesterday you learned this. What are you gonna do today about it? What are you gonna do with what you got today? Ask a question. If they have any questions. Do you have any questions about day one? Do you have any questions about what Stu covered yesterday? I’ll answer them as best I can. Here’s the other thing. I didn’t talk about the reason why I like this. I love the Facebook group. Please. This is not a knock on the Facebook group. That’ll get created as a part of the workshop. You guys know how absolutely insane that place can get.
Your people might feel like they are getting lost, but so in your Facebook group. Let’s go hot. Let’s go. See, you have a medium to high audience and you’ll get a thousand opt ins. It’s pretty big. Like a thousand opt ins would put you 10th place, 12th place on the Leaderboard, Ish. Give or take. You’re gonna be one of the top 10 or 12 affiliates. Okay, so let’s go 500, you’re gonna be a top 40 affiliate. 500 opt ins. Only 360 of them are going to register for the Facebook group. They’re one of 360.
If you only have a hundred, they might only be one of a hundred people in your Facebook group. With direct access to you, you can reply to 100 people or 360 people. These are not all going to be messaging you. You know, you can reply to that in 10 minutes a day. You can manage that in 10 minutes a day. Maybe 15. If you’re trying to find your people in the main Facebook group, it’s like trying to find a needle in a stack of needles. It’s going to be a disaster.
Right. And then they feel lost. It’s a great place. It’s a great place. Please don’t misunderstand me. That’s awesome. This is a supplement to that. This is the more intimate, slightly more chill, less getting 84 updates from Facebook a day group. And there’s almost no risk of them leaving because they’re overwhelmed and they’re still getting the value. So that’s the beauty of that. So when you ask a question, some number of people will respond instead of 4,000, you know, and it’s more manageable. And so I want you to write out your engagement strategy.
Just think about what are you going to do. It doesn’t have to be to the minute, but I’m going to post a quote every morning or every day, you know, middle of the afternoon, whatever. I’m going to reinterpret a specific part of the lesson as it pertains to my audience. Maybe the day after each of the workshop days, I’m going to share what I’m excited about the day before.
I’m going to tell a story, you know, I’m going to tell these five stories over the course of, you know, maybe like one before the workshop one, you know, the day before day two that you know, one the day before day three and start seeding tribe share some nuggets. I’m going to ask a question every day, you know, and you just come up with a. It’s just a basic plan that you can follow that you can. And if you have a random thing like I want to ask this question, it’s too Tuesday afternoon.
I just want to ask this question. Go right ahead. But if you come up with at least one, one and a half Things per day now that you can plan, it’ll be easy to run. So typically we, we meet as a team and we just plan these out. We come up with like one or two a day and then we’re done. So how many total days is tribe the course or the launch? Eric, Matt, Manu asks if I missed anything. Guys, just retype it.
Sorry. Do you recommend a page on our website with the rules for the opt in bonus and to sign up and maybe the other freebie links or is it better to pull it all in emails? I think I sort of understand the question menu. I don’t like pages with rules. It just, it’s kind of a deterrent. I just make the. We just keep this simple. So but if I’m, if I’m not mistaken if, if you’re. So if you’re replying in the email and you’re sending them to get something. So if I’m sending them to a PDF, what I’ll do. I didn’t cover this. I should have covered this in the last thing I do create a very simple template.
I didn’t have so much stuff on my whiteboard already. I would write it up there. But it’s a very simple template that just set, it has like the tribe logo says welcome to my Tribe Workshop bonus page and then I put a two sentence description of what they’re like. Here’s your PDF of my. These are the emails that I use to promote Affiliate Insider Monthly when we did our founding member launch. Click here to get them. I do put on there the calendar links again. Again.
I’m just, I’m looking everything I do, I’m looking for how can I get 2% more? How can I get 2% more? How Can I. If I have, If I get 400 people to register for the workshop, how can I get 5 more just to show up live? Just 5 more. But if I get 5 more from the email and then 5 more from the page and then 5 more from the next thing and 5 more from the Facebook group, I just added 20 people that are showing up live. Not, you know, like we’re not just little things. Right.
So I do put the calendar things on there. I put, I put links to the Facebook group on there as well, you know, so anything you can put on that page is super helpful. I think hopefully that answered your question, but they came from email. Sherry, do we avoid talking about Tribe course during and before the workshop?
Yeah, I don’t talk a lot about it up until about the second day or until after the second day of the workshop, I’m focused on the workshop. The workshop, the workshop. Free, free, free. Value, value, value, Right. What I do is very subtly seed that there’s a paid course, like I said, using stories. I’ll mention that we were. That we’ve been through his. We’ve been through his course.
We are a student of Stu’s. You know, I’ll say little things like that that make you go, oh, there’s a course. Right. And also, most people, they’re not stupid and they kind of know. And yeah, I mean, to Garth’s point, yeah, I mean, Stu will present the course, but we do want to start to seed it a little bit and just get them thinking about that because what starts happening after the second day, this is kind of the. So the psych. If you actually study the psychology. And man, I would love, if I could ever get somebody to like, actually, really, really study this.
This is one of those, like, I need Robert Cialdini to do like a massive 50,000 person study and like, probably cost me about $2 million. But I have a hunch based on studying these things over the years that what happens after the second day is they realize there’s only one more day left. And there people are going to fall into one of three camps. Camp number one is I’m overwhelmed. And I. I’m. I’m like, I need to start implementing this. Okay. So that’s fine. They’re probably not going to buy tribe. Camp number two is. I don’t get it. I didn’t get much out of this. I already knew all this stuff and, or, wow, I’m. I don’t know. Like, that’s gonna be something.
Some people are just not gonna resonate with Stu. Like, we all resonate with them. Like, clearly we’re here because we think it’s awesome, but some people, man, when Stu gets on there and goes, well, hello there. They’re like, this guy’s a tool bag. Like, I’m just. I mean, like, that’s. And he’s cool with that, right? We all understand that we’re going to not attract some people. I don’t attract people who can’t handle the fact that every now and again, if you notice, but I’ll go off in a really different direction, like a rabbit trail, and end up over here when I’m supposed to be here. And my audience is like, that’s cool. Right? So those are the first two camps.
The third camp is, they’re going, oh, my gosh, this was so amazing. I’ve done an. I’ve done an fml. I’ve actually made some money. I love this community. They’re so, so helpful. You know, like, there’s, like, Courtney in the group and Christine’s in the group, and, you know, and, oh, my gosh, like, everybody’s been so helpful. Stu’s amazing.
He’s the most amazing person on the face of the earth. And, man, there’s only one more day left. What’s next? I’m going to kind of feel lonely, and I’m being dead serious when I say that. Like, that is a real thing that we have found. If you’ve ever gone to a conference, the next day kind of sometimes sucks because it’s like there’s a letdown, and I feel like, oh, man, I want to be back at the conference. Like, I had to go back to all, like, now I got to go hang around all these people that I don’t even like in the real world. Like, that’s what, you know, Jeff Walker talks about the real world and RIM world.
Right. If you’ve ever heard that, I don’t want to do that. And so they’re going, what’s next? Those are the people that we now start to work on, and we start to focus in on, and we don’t have to do it with abandoning those other people. The other people just abandon themselves. The other people will leave your Facebook group. They will opt out of the emails. Cool.
I actually love it when people do that. I actively encourage people. In my very first email I’m going to. Speaking of rabbit trails, this is Rabbit Trail, the very first email that I send out about Tribe, I think it’s like the second paragraph. I say, if you don’t want to build recurring revenue and have no interest in starting a membership site, click this link. I make it so easy for them to opt out of the emails about Tribe workshop and Tribe. And I’m super happy when 3% of my list clicks that link, because now I know that the remaining 97%, I can go all out talking about tribe. So brainstorm some stuff for the engagement strategy.
The next thing is your content strategy. I didn’t have a lot of notes here, because I’ll tell you this. One of the biggest things I see. This is why literally all you see is a box that says my content channels. I just want you to make a list of all your content channels. So podcast, Facebook, Instagram, Facebook. I think I said Facebook already. Blog, Facebook Lives.
You know, I would say those are kind of separate from just, you know, Facebook post, Pinterest, whatever. I don’t need to name every network. Then I almost started to again as I thought of more. Think about all your content channels. Just use all of them. That’s. We’re not going to talk about the whole strategy here. Just use all of them. Put an ad in your. In your podcast. Do a segment of your podcast. Think about.
This is the big thing. If you. See if I can pull it up. If you think about what you need to start talking about now or next week or the week after, you know, the first week of April, the second week of April, whatever, leading into that big push in April 15, what are the ways that we can start to warm our audience up? And so I can tell you right now, for us, we have. We have an offer coming out. We’re going to be pushing people to our membership site in a couple of days. Not a couple of days.
When is that? 27th to 28th of March. They’re going to see the word membership just planting a little seed. So that’s like the first little shot across the bow, so to speak. The first salvo. Right? Then we actually have our own promotion. So we’re not gonna really talk about Tribe at all through April 8th. But then we start talking about little things. Like, I’m gonna quote Stu on some. We got some social media posts where we’re gonna talk about stuff. Most of those have nothing.
I’m looking at the list. They have nothing to do with memberships or anything. It’s just putting Stu in front of my audience. And then I have a podcast scheduled right before where I talk about this whole thing about meeting with Stu. He and I got a phone conversation one day, I don’t know, some number of years ago. And it helped me do this, this and this. That actually has nothing to do with membership sites, but it positions Stu as an expert, as a coach, as somebody who can help your business. And then I have, you know, this whole.
So, like our Facebook Live two weeks before, I’m going to be talking about kind of the launch roller coaster. And then the following week, I’m talking about Evergreen Affiliate Strategies. And so I’m going to tie that into recurring revenue. So nothing to do with Tribe Workshop. I’m just going to subtly start mentioning Stu and memberships and things like that. And then when we start hitting, you know, hitting the ground running there on April, so we have a promo that runs through April 16th. So we won’t be able to do anything until April 18th. On April 18th, it’s going to be like, you know, go register for the workshop.
Go register for workshop. Go register for the work workshop. But my podcast on the April 20th is all about membership sites. Podcast on April 23rd is all about membership sites, you know, and go register for the workshop. The Facebook Live on April 22nd. We are Mo. We are actually doing that after the workshop ends and the whole thing is just going to be our takeaways from that day. And go register for the workshop.
So you start thinking like, just list all your content channels and then, okay, what am I going to do on those? I’m going to do three Pinterest. I don’t know how often you should post to Pinterest. I don’t know the first thing about Pinterest, but, you know, I’m going to do three posts about that. Or is that something you can post to 12 times a day? I don’t know. I’m going to schedule five tweets a day because Twitter is totally something. If you did five a day, the reality is less than 5% of your audience is going to see, you know, any one of the five.
That’s what the numbers show. I’m do five or six tweets a day, you know, spaced out. I’m going to do a Facebook post every other day. I’m going to start sending email on this day. I’m going to work this into my podcast. Just make a list of your content channels and then do it. That’s the big thing, promoting the workshop. And then lastly, paid ads.
This is something not everybody can do. Like, I remember when I first started out, so circa 2005, I couldn’t do paid ads to an affiliate promotion because I didn’t money, you know, that was the hard part of that. But if you got a little bit of money and you want to run some paid ads, who do you target? The easiest people to target? If you have promoted in the past and you’ve sold any of Tribe, create a lookalike audience of buyers. That’s actually probably the second group I would do. The first group I would target is people in my audience, and it might be people within a segment. Maybe you have a segment of people that you.
You think would be better equipped for. You know, for Tribe, I would target those people. Literally. You just download your email list, download that segment list, upload them to Facebook. A lot of the times they don’t match. Like, I have a separate. Like, I will never get targeted for being on someone’s list. I don’t. I didn’t do this on purpose. I actually did it for a different reason. My email address that I use on Facebook, I don’t use anywhere else. I will never opt into anything using it.
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There’s a whole different reason for that. So, you know, so you can’t target me on Facebook in that way. But most people, they have one or two email addresses, and it’s probably the one they use on Facebook. I would say 70, 80% of the people.
So target your own people. That’s number one. And then target lookalikes of people who bought Tribe in the past or have attended the workshop in the past. If you know those people, that would be who to target. Secondly, the big thing is based on the numbers. So you can do the math on this. Last year, I’m going to go with round numbers. We closed about 6% of leads. So people who registered for the webinar are for the, for the workshop. We got about 6% of them into a sale. So I’m going to do the quick math. Your affiliate commissions are 70, 98.80, if I’m not mistaken. And I’m going to multiply those by 6%.
That means that you could spend $47.93 and break even on your ads. $47.93 per opt in. Now, that said, we closed just over 6%, but that’s 6% of all leads. So cold traffic Facebook ads, the leads are going to convert less. So let’s divide that 47 in half. Now we’re down to. We’ll just call it 24 from there. I don’t really want to run ads and not make any money. So I want to make at least 100% profit margin. So we’re going to divide by, and we’re at about 12 bucks. And then I just like round, you know, nice, round, super easy numbers. So I would not spend more than $10 per lead to run them profitably.
I don’t think you need to spend anywhere close to that to get some seriously good traffic through Facebook. So again, I’m not suggesting if you don’t have the money that you go out and like, go into debt to run ads. But if you’ve got the money and you’re wanting to compete, you’re wanting to do some, you know, get a few, you know, extra hundred people, then definitely, definitely consider running ads. And again, $10 CPA is going to probably be about as high as I would personally go.
We’ve run them in the past, and I don’t think we spent more than 350 a lead. I mean, I We didn’t spend that much money at all. I actually last know. Yeah, last year, last year I kept trying to give Facebook more money and I could, I couldn’t spend it because we were targeting our audience plus a lookalike of our past buyers, you know, and that’s what we’ll do this year.
Like we’ll run, we’ll run them to my audience and you know, we have about 3, 400 past buyers now. So we’ve got a pretty good look alike list. That’s it. That’s the only people we’re going to run up to. And I doubt that we could spend more than last year. They were really cheap admittedly because a lot of people shut their spending down, you know, because of the pandemic. That’s back up. I don’t think we’ll, I still don’t think we’ll spend more than 525, 550 a lead in the very high end.
Probably get it under five. That’s kind of our goal is to keep it under 5, you know. So then if we convert even 1% of those people, you do the math. If you convert 1%, I can do that easy math. That’s $500 per sale and we’re making 800 bucks. That’s $300 profit. We’ll probably convert at least 2%. So that’s a pretty substantial profit.
You know what we’ll make even spending five bucks a lead. So then you like do the crazy math. What if I spend 10 bucks a lead and only convert, you know, 2%? Well then I’m gonna spend 500 bucks and make 798.80. I mean Fortune 500 companies make it on 2 and 3% margins. So. Wow, what a powerful bonus lesson there.
So I hope you found value in me, including this. Again, it’s a little bit of a different episode but if you’ve ever struggled with like how do you grow your list before a big promotion? How do you grow your list while promoting, you know, other people’s products? Or how do you warm your audience up? How do you get those lists of. Like really active buyers? These opt in bonuses are kind of the secret weapon. And when you nail this, you, you don’t just build your list, you actually start build building momentum for, for, you.
Know, for the launch. So if you want one of our highest converting emails for the launch, by the way, the one we use to close sales at midnight on cart closely, I mentioned this in the last episode, just text the word midnight to 260-217-4619 one of the best emails that we have ever used in all of our promotions. We use it, you know, probably two or three times a year and it works every single time. As always.
You can text me at that number 260-217-4619 anytime if you got questions or need anything or have ideas for, you know, episodes for the show. And lastly, if you are not subscribed yet, make sure you are so you don’t miss the rest of this series. We’ve got some incredible affiliate interviews coming up where they share exactly what they did to truly outperform past performance, expected performance, and a bunch of other affiliates. There are so many ideas you can steal from these interviews, so make sure you are subscribed if you’re not already and I will see you in the those next four episodes.
See you soon.