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Matt McWilliams recommends AffiliateHQ, the affiliate software he built himself after more than 20 years of running affiliate programs on other people's platforms. That's a biased answer and he says...
Survey your affiliates before you guess what they need, because guessing is what's costing you promotions. Most programs run on assumptions: better commissions, more emails, flashier graphics. A...
Legal stuff might not be the most exciting part of running an affiliate program, but it’s one of the areas you can’t afford to just wing. If your affiliates are making false claims, skipping...
When an affiliate asks for a higher commission, don't answer yes or no on the spot. Ask what they're bringing: proven sales volume, a launch commitment, or exclusivity. Then counter with a...
When a big affiliate overpromises and underdelivers, don't burn the bridge or bank on the hype. Find out what went wrong, whether it was timing, audience fit, or effort. Reset the terms for next...
Sports affiliate marketing works because this audience keeps buying long after the first sale. A parent replaces cleats every time a kid's feet grow. A runner restocks gels before every race. A...