Seven signals show up before an affiliate program breaks: dead new affiliates, a shrinking share of sellers, a quiet top partner, a conversion rate slide, a traffic spike with no sales to match, a...
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How to Turn Around an Affiliate Program That Isn’t Growing
If your affiliate program isn’t growing, the answer usually isn’t “work harder.” You need to figure out where the program is breaking down. Maybe your expectations are off, your onboarding is weak,...
Will Your New Affiliates Actually Promote? How to Screen for It
Most affiliates you approve will never send a single email. To predict who promotes, screen the application for three things: a specific reason they want in, a recent promotion you can verify, and a...
Why Browser Cookie Blocking Broke Affiliate Tracking (And What to Do About It)
Safari's Intelligent Tracking Prevention caps the cookie your platform sets right after someone clicks a decorated affiliate link (a URL carrying a parameter like ?ref= or ?aff=) at 24 hours, and...
How do you keep competitors from poaching your best affiliates?
You keep competitors from poaching your best affiliates by making your program the one they'd lose money leaving. Pay on time, give your top 10 percent real attention, and build a relationship no...
Should You Run More Than One Affiliate Program?
Usually, no. One well-run affiliate program beats two you're only half-managing. Add a second program only when you have a separate brand, product line, or audience with no crossover, plus the time...




