Most new affiliate program owners approve everyone who applies. That's a mistake. But so is being so picky that you turn away affiliates who would have crushed it for you. Here's how to build a...
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How to Grow Your Affiliate Program Quickly Without Adding New Affiliates
Most affiliate programs have more growth potential sitting in their existing affiliate base than they'll ever find by recruiting new partners. The problem isn't the size of your program. It's how...
What is a good affiliate cookie duration?
The affiliate cookie duration you set tells your affiliates how long they'll get credit after someone clicks their link. Most programs use 30 to 90 days, but the right number depends on your sales...
How to Grow Your Affiliate Program: 7 Proven Strategies
Most affiliate programs stall out in year two. Here's how to actually get them moving again. Growing your affiliate program is one of the highest-leverage things you can do for your business, but...
What is the Average ROI of an Affiliate Program?
The average affiliate program returns $6.50 for every $1 spent, according to widely cited industry benchmarks, and top-performing programs push that to $12–$15 per dollar. But raw ROI numbers only...
How to Get Affiliates Excited to Promote
Got a promotion coming up soon? In this episode, I’m breaking down how to get affiliates excited to promote and keep that energy building right up to launch day... using the exact pre-promo strategy...





