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Most business owners running an affiliate program have no idea what it's actually worth. They see commission payouts going out and sales coming in, but the connection between the two stays fuzzy....
Most affiliates accept the default commission rate without question. That's a mistake. Commission rates are often negotiable, and the affiliates who know how to ask, when to ask, and what to bring...
Most affiliate newsletters get deleted without being read. Not because affiliates don't care, but because the emails give them nothing worth reading. Fix that, and your open rates climb, your...
Starting an affiliate program doesn't have to cost a fortune. But "how much does it cost?" depends on decisions you haven't made yet, and the answer will shape everything from your software choice...
Most affiliate managers track clicks and sales, nod at the numbers, and move on. That's not tracking. That's scorekeeping. Here's how to use the right metrics to actually run your program better,...
Most businesses launch their affiliate program with a quick copy-paste from someone else's terms page, a shrug, and a "we'll fix it later." Later never comes. And then comes the fraud, the disputes,...