It's fun to stay at the...Y-M-C-A! What can this iconic song teach you about great marketing? Well, that's what today's episode is all about. [smart_track_player...
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Huge Takeaways from Jeff Walker’s PLF Live (Flashback Friday) [PODCAST]
I’ve never shared this before on the podcast…and that’s a shame! Last year, I attended Jeff Walker’s Product Launch Formula (PLF) Live event. Afterward, Mark Sieverkropp and I recorded our biggest lessons and takeaways…and finally, you get to listen in!
The Toughies are the Teachers [PODCAST]
What if your toughest prospects could actually be your most beneficial? It's true! In our recent launch, I was reminded of a maxim from the late, great Zig Ziglar: "The toughies are the teachers."...
The Psychology of Affiliate Leaderboards [PODCAST]
Is there some sort of "secret" psychology with affiliate leaderboards? Well, yes there is. Today, I share why you shouldn't use an auto-updating leaderboard (thanks to Will Fitzgerald for the...
Why the DIY Mindset is Killing Your Business [PODCAST]
There's a nearly 250-year-old book that can teach a powerful lesson about our online businesses. Crazy, right? But true. Today, Adam Smith shows us why our DIY mindset is killing our businesses....
Behind-the-Scenes of our Recent Affiliate Launch [PODCAST]
What if you could go behind-the-scenes of a successful affiliate launch? Well, you CAN in today's episode. ...