It can be hard to choose what to focus on: Your own products or affiliate promotions. But what if it didn’t have to be either/or but it was both/and?

Affiliate promotions or my own products?

Asheritah Ciuciu from One Thing Alone recently reached to me and said this:

I’m still trying to figure out where affiliates fit in. Obviously, I don’t want to detract from our own work and momentum, but some side income would be nice as well.

He identifies that it is a fine balancing act. If you have a limited amount of time to devote to building your business, how should you spend it?

Well, I believe that affiliate promotions can play a critical role in your business.

Here’s a quick video in which I address Asheritah’s concerns:

3 Key Takeaways

1. Mindset Shift

Shift your mindset from affiliate promotions being a distraction to it being a part of your business.

Think of it like you owned a brick and mortar store selling handmade chairs. Wouldn’t it make sense to also sell cushions? And perhaps side tables. Maybe even coasters.

Consider Cracker Barrel. No one goes there to shop but often people leave with some knick-knack or something. It’s not a distraction but a critical part of their business.

2. Plan Your Promotions

Find stuff you are enthusiastic about and plan to support it.

Come up with a strategic promotion plan. You can download an example here (the exact one we used for a recent promotion).

Affiliate promotion plan in excel

3. Focus on Relationships

Develop two-way relationships. Find people you can support who will support you back.

Now that $3000 commission you make with Person A becomes $10,000 in revenue that they will send. It’s not all about the commissions. The long-term relationships are what really matters.

Do you find it difficult to choose between affiliate promotions and your own products?

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2 thoughts on “Should I Focus on Affiliate Promotions or My Own Products?

  1. Peder Aadahl says:


    This was awesome. Thank you.

    1. Matt McWilliams says:

      Thanks Peder 🙂

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