What if you could turn the busiest shopping season of the year into your biggest affiliate payday? Today, I’m sharing the strategies top affiliates use to make more money in December without burning out, posting nonstop, or guessing what might work. If you want a simple plan to increase your holiday commissions, this episode is for you.
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Previous Episodes of The Affiliate Guy
The Affiliate Manager Holiday Survival Guide
Why Every Author Should Be Using Affiliate Marketing
Inside the Mind of a Strategic Affiliate Marketer
The Affiliate Book Launch Blueprint
How I Found Affiliates for My Book (And How You Can Too)
How Affiliates Can Make More Money This Holiday Season
What if you could turn the busiest shopping season of the entire year into your biggest affiliate payday? Well, today I’m sharing the strategies that top affiliates use to make more money in December without burning out, without posting non stop or trying to guess what might work. If you want a simple plan to increase your holiday affiliate commissions, this episode is for you. All right, we are officially in the holiday season right now. And if you’re like most affiliates that I know, this is either the time of year that you, you cash in big or the time of year you end up just kind of sitting on the sidelines, you know, like, okay, you know what, I’m overwhelmed, I don’t know what to promote.
And so you end up missing out on some of the easiest sales that you’ll make all year because it just, is easier. You know what, it’s the end of the year, it’s the holidays, I’m just going to take the time off. And if you’re in a position to do that financially, that’s great. But if you’re not and you really want to cash in, like I said, this is the time of year where you can make, you know, even just over the next couple of weeks, you can make, you know, 15 to 30%, sometimes as much as 50% of your entire annual commissions in like a two week span. and let me just put this into perspective.
For many companies. 50 to 60% of their annual revenue comes in the month of December. That means there is money flying everywhere right now. But here’s the deal. Just existing, just being there, like, well, I have affiliate links, you know, just existing during the holidays does not guarantee you’re actually going to make more.
You’ve actually got to put in a little bit of the effort. And so if you want to turn this holiday season into a, big win, both financially and strategically, you need a plan and you need to be smart about it. So today I’m going to share 21. Kind of go through these pretty quick, but these are easy ways to maximize, to max out your holiday affiliate income. And these are tips you can use immediately.
These are not like things that you like. These are not things. There’s 21. And normally I say, you know, hey, pick two or three. Actually, today I’m going to say, you know what?
You can do all 21, or at least 15 of them. These are not someday strategies. These are real things you can put into practice. Like they take a day to put into practice. These are actionable things you can put into practice right now.
So whether you’re just starting out as an affiliate, maybe you’re already earning some good commissions. This is your chance to level up. This is your chance to show your audience in a. M. You know, show up for your audience in a meaningful way and finish the year strong, which is going to set you up for a great next year as well.
Some of these tips are going to surprise you. Some of these you may have never heard before. And some of them are going to feel like, oh, duh, right? You know, like, these are just reminders. But all of them work.
I have used them all myself, and I have coached hundreds of affiliates through them. And I have seen what happens when you go all in on the holidays, when you go all in with the right mindset, with the right tools and affiliate managers, do not skip this episode. I want you to do two things. Number one, I want you to listen so that you learn how your affiliates can max out over the next couple of weeks and maybe share one or two of these a day with them, or maybe just share this episode with them. So either way, affiliate manager, grab a notepad.
You know. Let’S take some notes. Write these down quick hitters and put them into practice today. I don’t want you to just listen and nod your head and go, those are great ideas. Cool.
And then not use them. I want you to put them into practice today. So here’s what I’ll say. If you’re not going to put these into practice, if you know already, this is weird. I’m like, let’s ruin my stats, right?
if, you know, I’m not going to put those into practice right now, it’s too late during the holidays. I’m not going to do any of this anyway. Just go ahead and click on pause. And I want you to set a reminder for November 1st of next year to listen to this episode so that you can put these into practice for next year. But if you think, you know what, I do want to make some extra money this holiday season, then keep playing this episode because it’s going to help you do that.
So let’s jump in. All right, The Very first thing is a boring one, but it is absolutely critical and that’s to keep a daily promo tracker. the reality is this time of year there’s a lot of short term promos, there’s a lot of three day promos, weekend promos, week long promos, one day promos, four hour promos, I’ve run those. And if you want to really get the best out of the season, you need to start tracking what you’re promoting every single day. It sounds pretty basic, but most affiliates fly blind.
So put together a very simple spreadsheet because none of what I’m going to say after this is even doable if you don’t do this one thing. Simple spreadsheet, Google Doc, you know, something like that, right? It could be on your calendar, it could be in Asana, but I would use a Google Doc. That’s what I’ve traditionally used for this. What email are you sending?
What product are you promoting? What are the details of those promos? And I’ll just, I’ll have you know, maybe here are my three promos that I could possibly do this day. And let’s say that there are three things I want to promote between Monday and Wednesday of this week. And product A runs Monday through Wednesday, product B runs.
Tuesday, and Wednesday. And product C is only for Monday. Well, that makes it really easy to determine what’s the order there. I’m going to promote C on Monday, B on Tuesday and A on Wednesday. Makes it really easy so you can see like everything that’s going on.
And then I track throughout what emails worked, what social posts worked, you know, what’s, what’s actually working, what’s not in real time. And you’re going to catch some missed opportunities. You’re going to avoid promoting the same thing multiple times or at the wrong time. And you’re going to stay way more strategic. Plus when the season is over, you’re going to have the roadmap of what to reuse next year.
Hey, let’s say they’re in that example. A and B crushed it. And C was a dud. Well, you know, next year and it’s like, don’t promote C next year. Promote A and B though.
And you know, so in that case, let’s say the exact same scenario presents itself again. If I remember correctly, what I just said, A was Monday through Wednesday, B was Tuesday and Wednesday, and C was only on Monday. And I said C was a dud. Okay, then what I’ll probably do is promote A on Monday and Wednesday. And B on Tuesday or maybe A on Monday, Tuesday and B on Wednesday.
You know, something like that. Right? Because I’m eliminating C because it was a dud. But I don’t know that if I don’t track it. The second thing from a promotional standpoint here is create a holiday gift guide.
This is one of the most effective affiliate tools during the holidays. People are desperate for ideas. And if you put together the, you know, this curated holiday gift guide. So if your audience is dads of, let’s say your audience is grandparents. We actually, let’s make it more specific.
Grandfathers. Here’s the holiday gift guide for grandfathers. It could be a blog post, could be an email, could be a PDF, could be a simple as a carousel of Instagram stories. If you got the right audience for that and you organize it by category. If you’ve got a couple of audiences put together a couple of these three audiences put together three of them.
It can even be by price. Like best, you know, gifts for dads under $25. You know, that audience is typically going to be like younger people who still want to buy a gift for their dad, but you know, don’t have a, six figure income yet. And then include your affiliate links and you know, put why you love each product. If you have that like give, just make it easy for them to pick the right stuff.
That’s what your audience knows, likes and trusts you. Your guide gives them exactly what they need. And so, and you can earn from multiple things and they get to pick. And it’s like Instead of promoting one thing, you promote 15 things. You know, make it a reasonable number.
Typically 10 to 20 is the right number. and you know, if it’s, if it’s across price points, make it across price points. Don’t have, don’t say this is the ultimate holiday gift guide and then only have stuff that’s under 50 bucks. No, have some things that are over a few hundred dollars and it’s a great way to earn some extra commissions. Number three, do a 12 days of deals countdown.
Now this goes back to that spreadsheet you got to know, you got to have over the course of these 12 days, there need to be 12 different deals and you create some sort of a theme around them. I typically run these from about December 10th through December 21st. That’s 12 days. That gives us exactly. I think that’s 12 days.
Yeah, that’s 12 days. Is that. I just can’t, I can’t remember. I think that’s 12 days. Yeah, so you know, around then.
And it usually puts the last one with like the last shipping deadline for guaranteed shipping by Christmas. And so it just allows you to continually update it. The cool thing is if day one, if that deal is still valid on day seven and somebody comes there and they click on it, you, you make money. So the key is just consistent consistency and clarity. Like you have to actually promote something each of the 12 days.
Tease it a little bit and make it, make it something that people are looking forward to each day. Like if you’re sending an email, send the email at 8am, Eastern Time every single day. Or better yet, ah, make it like a weird time. I’m going to send this email at 8:25am every single day for these 12 days. Number four, when you get down to that deadline.
So this is something you can put in it like easy. When you get down to December 22nd, sometimes you can find something on December 22nd that they still guarantee shipping by Christmas Eve, especially with the expedited shipping. But Sometime around then, 22nd, 23rd, 24th, start promoting digital products as Christmas. It’s day or two away. People panic because they can’t get physical gifts in time.
And that’s where affiliate offers for things like memberships and courses and subscriptions and downloads, you know, that’s where those stand out because there’s, there’s no shipping. Instant delivery. You solve a problem and make a sale. So start promoting things those last few days highlight the last minute angle in your messaging and they, you know it sounds kind of weird because like I personally have never given away anything digital that I know of for Christmas. But you know, well, actually I can’t say what it is.
Because of who is in my office right now. But we there is something digital. For certain people in our family who are young. Anyway, I’ll just leave it at that. And that is like a digital gift.
But we’ve already purchased it so it’s kind of, you know, in advance. So it’s kind of weird. but again we could have purchased that on December 24th and it wouldn’t have made a difference. number five, bonuses and talked about bonuses so often. sometimes it doesn’t require a discount to get people to buy.
Sometimes a well placed bonus is enough. And if so, if you’re promoting something, add something extra. Maybe it’s a short guide, a video walkthrough, a checklist, a zoom Q and A. Just keep it simple, make it valuable and make it exclusive. Again, we’ve talked about this so many times, but people sometimes forget to apply it to the holiday stuff.
But bonuses create urgency. They increase perceived value. They set you apart from other affiliates who are promoting the same thing. So if people go bonus shopping and they find your offer and it’s a good one, you make the sale. Number six is something I talked about, I touched on a little bit earlier, and that is segmenting your audience for targeted offers.
Not sure how much to pay your affiliates? Watch my free video tutorial on YouTube that walks you through step-by-step.
your audience is not one size fits all, generally speaking. Sometimes it is like if you truly have, you know, grandfathers, entrepreneurial grandfathers as your audience, that’s a pretty one size fits all audience for the most part. But, you know, generally speaking, if your audience is like parents, some parents are shopping for their kids, some are single, single professional. Some are single parents, some are, you know, divorced parents. some are married.
Some want big ticket items, some want practical deals. So segment your list as much as possible. You don’t have to overcomplicate this. Even basic segmentation based on past purchases. If they bought stuff of yours, segmentation based on past clicks, you know, using tags in your system like, hey, people who clicked this are more likely to want to do this.
even that, like just basic segmentation can really help. The more relevant your offer feels, the more likely people are to buy. And this is how I’ve seen top affiliates really increase their conversions without necessarily promoting more, because they can promote four different things to four different audiences instead of promoting four different things to their entire audience, when pretty much they’re going to get about the same number of sales, but instead each of those audience members only got one or two messages instead of four. And so they actually made more sales because they weren’t sending irrelevant things to the wrong people. And so what I mean is, like, if you send a bunch of stuff that’s irrelevant, then they’ll ignore the fourth message.
If you send three things that are irrelevant, they’ll ignore the fourth. So you end up making less sales of all those things. You make no sales of the fourth thing, which is the one thing that they would have purchased. So segmenting really helps here. Number seven, use urgency the right way.
We know this urgency sells. I’ve said so many times, nothing moves people like a deadline, but only if it’s real. So fake countdowns, false scarcity, actually reduce trust. So you want to use authentic urgency. Real shipping deadlines are true.
If the 18th is the last day to guarantee shipping in the lower 48 states and you send a message on that day, that is a true statement. Does it mean that if they order on the 19th, it might not get there by Christmas Eve? It might, but you’re taking a chance. You know, the final day of a sale is the final day of a sale. If the sale truly does end at midnight, use that.
And then when you take that urgency and bonuses, you can, you can really, you can double dip. And so if you have a three day promo, you announce it on day one, you add a bonus on day two, maybe make that bonus only for that day and then have the actual sale deadline the next day. So now you have three, you have three hits instead of that typical second day dip. And that’s what you’re looking for. Number eight is a holiday giveaway.
giveaways are a great list builder. Of course, they’re a great way to grow your social media audience. So pair up. You know, like if you’re sending an email to your audience about the, giveaway, then maybe the way to enter is to follow you on Instagram. So now you turn hundreds of your Instagram or your email subscribers into new Instagram followers.
Maybe it’s to sign up for your email list if it’s, you know, for others. And so use the giveaway. There’s all kinds of apps now, like Kingsumo is a WordPress plugin. It works really well. And so you can, you know, you can say like, okay, you enter to win, you know, to win the giveaway.
But then if you refer somebody, you get another entry. If you follow on Instagram, you get another entry. If you follow on Facebook, you get another. If you follow on X, you get another. if you subscribe to the email list, you get another.
So you can increase your odds of winning the giveaway. So these are great during the holidays, especially because people are looking for those holiday giveaways. again, just add some energy. It doesn’t need to be a huge prize. The ones that have worked for me have typically been 1 to $200 values.
The reason why that’s been a good sweet spot is it’s not outlandish where people feel like they have no chance of winning it. Because when you give away something worth like $5,000 and they just feel like they have no chance, so I have found that the sweet spot, like if I, If I do $5,000, then maybe I’ll get, you know, 2000 to 3000 subscribers. If I do a $200 giveaway, I’ll get 1200 to 1400 subscribers. So if you look at dollar per subscriber, I mean I’m paying, you know, for a $200 gift and I get even. If I get a thousand, I’m paying.
What’s the math on that? $0. 20 per subscriber versus a $5,000 gift. Even if I get 5,000, I’m paying a dollar per subscriber, you know, and they’re definitely lower quality, to be clear. But it’s a numbers game.
If I get a thousand M, you know, where the average subscriber is, say, a grade C. Well, there’s some A’s in there, and maybe 400 of those people will still be on my list in a year. Whereas if I go out and, you know, get the 400 and just the 400, then we’re in the same boat. So holiday giveaways work really well. Number nine, repurpose old content, but add a little holiday flair.
You don’t need to start from scratch here. If you’ve got really good holiday content, I mean, really good affiliate content, like a review, just go add a little holiday twist to it for a month. add a gift idea intro. Add a little holiday twist, even. Just as simple as, like, updating the image and saying that it makes a great gift.
Mentioning holiday shipping deadlines. Like, look at the posts that have worked really well in the past. Copy them, but add Santa Claus. You know, most of the people didn’t see it when you promoted it nine months ago anyway. And even if they did, now they’re actually ready to buy because it makes a great gift.
And even if they did see it nine months ago, they don’t remember that you promoted it nine months ago. We think that too often. Like, why promoted that nine months ago? that’s too often. Your audience doesn’t remember.
Like, no offense, but you are not that important or that deep to them. You know, they don’t remember what you promoted three minutes ago, let alone, you know, nine months ago. There’s too much noise. So repurposing old content is a great way of not having to put in a ton of work, but still capitalizing on that, that holiday vibe. Number 10, Instagram Reels and TikToks.
I mean, short, short form video is crushing it right now. It is perfect for affiliate marketing. You don’t need to dance, you don’t need to go viral. Just show the product in use, explain why you love it, share a quick gift tip, and that is it. Like, these platforms love consistent posting, so aim for like three to five of these per week during the holiday season.
Keep it casual, keep it fun. Right this you don’t need to be perfect. Just show up and stay visible in this crowded feed. And so your stuff’s going to stand out because how many videos are they watching where it’s giving them the perfect holiday gift? How many videos are they watching where it shows them exactly what to buy?
And the. Oh, and by the way, the deadline to get this delivered by Christmas is tonight. So buy now like you’re going to stand out. Number 11 is to really lean into your personal story. I want you to really focus on sharing your own story with the product.
Affiliate marketing works best when it’s personal. I, talked about it earlier with the gift guides. People want to know what works for you. What are you using, what are you buying, what are you recommending? What problem did it solve for you?
Why are you recommending it? People trust you more than some faceless brands. So don’t hide behind the swipe copy. Don’t hide behind generic, you know, advertising, right? Snap a photo of you using the product, record a short video like we talked about.
A short story. Write a short story in an email. You’re not just promoting, you’re putting your stamp of endorsement. And that carries a lot of weight this time of year because people are bombarded with choices and they’re usually panicking because, you know, if you think about it, in a given month, how many gifts do you buy? The answer for me, because my wife does all of the gift shopping, so the answer for me is not very many.
Like one, you know, so in our anniversary month, I buy one. Maybe, you know, I might buy two gifts, but it’s for the same person. So I’m shopping for one person. Our kids birthdays are apart. So coupled in, you know, mom’s birthday, sister’s birthday, like, you know, I’m buying an average of two gifts a month.
And the other 11 months in Christmas, people are buying a hundred. Because we got teachers, fellow coaches, co workers, bosses, you know, if you have clients, blah, blah, blah, you know, your cousins, their kids. Like, you got the family, the big family Christmas. Then you got your. I mean, you’re buying hundreds of gifts.
So it gets to, it can be very panicky. So this is the time of year when people are looking for that personal story. They’re looking for your recommendation. They want you to make it easy for them. So make it easy for them.
Number 12, double down on email. Email converts better than any other channel, especially during the holidays. But you’ve got to mail more often and you’ve got to give them Reasons to click, reasons to buy. Again, we talked about the gift guides, the bonuses, the last chance reminders. Mix it up with some storytelling and some helpful content.
So it’s not just bye, bye, bye, bye, bye, you know, it’s not just bye, bye, bye, oh, I gotta work that in. I think that’s in sync. I can’t remember. I think it’s NSync either. Them are the Backstreet Boys.
some of y’ all are mad at me. Like, it’s in sync. It was 1998, it was this album. And I’m like, I don’t know that. but you know, mix it up a little bit, right?
You don’t just have every email be about buying. Make sure you send to unopened. You know, if it’s a four day promo, I will typically send to the whole list on day one and then I might make the next two just about on opens and then I’ll send to the whole list on day four. try some different subject lines. You know, I’m not a big fan of emojis and subject lines, but adding a Christmas emoji, holiday, type emoji.
It’s been proven that it does, it does work. I don’t use them, but it’s been proven to work. Maybe I should, so that’s something to keep in mind. And again, be mailing at least, you know, gosh, at least four times a week during this season, preferably just about every day. And you can get away with also emailing multiple times in a day, especially this time of year.
Number 13 is create best of list. Now this is a little bit different from what I talked about earlier with the holiday gift guide. This is like the best products of, you know, this year, right? This is, this is. My top 10 favorite widgets of this year.
And it makes it really easy to scan. It feels curated, which it is simplifies the decision making process for people. Again, these make good blog posts, good reels, good emails. You write it, you include a short review, you highlight your top pick. if you promoted these before.
Promote them again. You know, a lot of the best products of 2023 are going to be the same as the best products of 2026. The best products of 2025 are going to be the same as 2024. So it also performs really well in search by the way it makes it if you can get your blog post up early enough. I do recommend this is something where you can’t go back in time depending upon when you’re listening to this.
but if you can get these posts up in like mid October, you’re like, you’re more likely to rank higher. so it makes it easy to get some possible new customers in, people who aren’t just already on your email list. Number 14. Record a what I’m buying video. So give your audience a little peek behind the curtain, let them in on your life.
Like just a casual, here’s what I’m buying this year. You know, I’m buying this thing and this thing, whether you’re, you know, you’re giving them to your spouse, your kids, your team, your friends, whatever, these work so great. These, they just so authentic, they’re so relatable, which works really well on YouTube and Instagram stories, TikToks like even a casual email. Again, we’ve talked about this throughout the episode. What we’re allowing people to do is to shortcut their own decision making process.
Give them a cheat sheet. It’s kind of like window shopping with a friend who actually knows what they’re doing is really what this is. And if you, you know, what’s the, what do you call those? Personal shoppers. It’s like having a personal shopper.
So, it just shortcuts that decision making process, which is what we all want. We, you know, we don’t want to have to think through it. And yes, there’s AI and that can help. But if I follow you and I know like, and trust you and you recommend product A and AI says product B is a little bit better, but product, product A is pretty good too. Then the deal breaker, the tiebreaker I should say is, well, you said product A, so who cares what AI says?
This person I followed for three years says product A. I’m gonna buy product A. Number 15 is a great way of just increasing average order size and getting more out of, you know, just getting more from one thing, which is to stack affiliate offers together. So instead of always just promoting one product at a time, try bundling complimentary products into a single post, into a single email. So, you know, one example that I saw recently was the Perfect Evening wind down kit.
So this was in a suggestion, for husbands, for their wives. And it had things like, you know, couple of candles, like a, one of those nighttime teas, a journal, some cozy socks, bubble bath stuff, you know, bath bombs, whatever those things are called. And it was like the perfect kit. And it was like, here’s how you buy them all. And so you could put together, it showed you how to put it together for your spouse for about 75 bucks.
I was like, that’s a pretty cool affiliate thing. Here’s the deal. This particular person was not using affiliate links. And I was like, oh my gosh, how are they not using affiliate links for these things? It’s ridiculous.
You know, I saw one the other day, it was five essentials for every entrepreneur. And it was basically, you know, things you could get them for Christmas. And so it adds more value. Again, shortcuts the decision making process. Instead of just saying.
the top 10 gifts for entrepreneurs, it’s like, here’s the entrepreneur’s bundle, here’s the evening wind down bundle. Which I just thought of it. When I’m saying the word wine down, it sounds like I’m saying wine and then down. That person needs to add like wine to that list. That’s perfect.
and so, yeah, you end up making more money because they’re buying multiple things. Because it’s like, well, this is a part of a kit. This is a part of a bundle that I should buy all of them. And you can tie your bonuses to that if you buy everything in this kit. Send me your receipts and, and you’ll get this thing, you know, so with the, the evening wind down kit for husbands to buy for their wives, it might be like, you know, 10 things that you like, free gifts that you can do.
You know, you know, here, give her this kit and then encourage her over the next 52 weeks to use the wind down kit. But add, you know, a massage, add, you know, cooking dinner, add such and such, like, oh, you bought these candles, so now use them. You know, things like that. number 16, deadline days. Deadline days, deadline days.
You’ve got to really hit your audience on deadline days and use the scarcity sales in shipping cutoffs. Hit and your audience forgets. So make sure you send lots of emails about deadlines. Make the subject lines very simple. Ends tonight.
You know, sale ends tonight, final day, post on, you know, stories, resend emails, like, people need nudges. And then this time of year, you’re not being annoying, you’re being helpful. During the holidays, most people are distracted and busy and your job is to keep the good stuff in front of them. So don’t think, send another email and be. No, not this time of year.
In the middle of March, yeah, sure, you’re being annoying. Please stop. But this time of year, most of the time what I hear is like, thank you, thank you for the reminder. Number 17 is one I sort of touched on earlier but I want to dig a little bit deeper here and that’s flash bonuses, alright? Flash bonuses, 24 hours, 6 hours, 8 hours, anything that adds urgency and excitement.
It could be a bonus PDF, a quick video guide, a limited time discount. Add something where it’s like buy through my link, buy this time and get this bonus. And then make sure you’re adding a countdown timer if you’re using it in email or if you’re creating a page. again you want to create a valid reason to act now instead of waiting. Because thing is, if you send an email on a Tuesday and the sale runs through Thursday.
I need to create a reason for them to buy now. Ah, why do they need to buy? Why can’t they just wait till Thursday? Why can’t they buy tomorrow? Because they won’t.
They’re not going to. Most people aren’t going to buy tomorrow. They are going to buy now or they’re not going to buy at all. And so we want to introduce these scare anything scarce like a limited time bonus that we can get them to buy now while they have the email open, while they’re in line at the grocery store, while they, they have it open on their desktop while their kid is, you know, is in like all these things that can get in the way of them buying right now. We want to, we want to interrupt when a short circuit the distractions when we make them buy right now.
Number 18 is just testimonials, real customers testimonials. This breaks up the emails and the messages just saying I like this product, Go buy it. I like this product. Go buy it. This product is amazing.
Go buy it. Go buy it. Go buy it. Go buy it. You don’t have to be the only voice share what others are saying, whether it’s screenshots of reviews or DMs from happy customers.
Looking for some good affiliate programs to promote? Check out our recommended affiliate programs here!
Any type of testimonials, any type of social proof that makes your promotion more credible even if it’s not your audience, you don’t have to be people that you know bought through you. Seeing someone else rave about a product builds trust. And if you can ask your audience to tag you when they buy or when they use the product and then repost them, take screenshots, let your community sell for you. If you do that, that is more powerful than any marketing copy you could possibly write. The most creative that I’ve ever gotten and I mean I wrote nearly 100 ads for a client the other day.
I mean literally created 50 images. and they’re Good. And some of these ads are like really, really good. Some of them are total bombs, as that’s always the case. That’s a great thing about marketing is I only have to be right 2% of the time to be successful.
And thankfully I’m right about 30% of the time because the unsuccessful stuff runs for a few days and then we take it that successful stuff runs possibly for as much as like three years and we make money every day. And so I wrote like 100 ads with I don’t know, 30 to 50 images. And none of them. None of them are as good as a great testimonial. Not a single one of them.
Number 19 is to partner up with another affiliate. So it’s a great time of year to do things together. You know, it’s that season, right, where you team up, promote your favorite deals. You can do joint lives and podcast swaps. Cross post each other’s list and audiences.
This expands your list. It’s a great way to grow your audience while making more sales. And it’s fun, you know, it’s fun, it builds trust. You get access to those new audiences. Just make sure that your styles match, that you’re both promoting, you’re both, you know, relevant things, high value offers.
And like I said that your styles match so that it’s not weird for both of you. I just touched on this. But number 20 is to go live. Go live with limited time offers. So live video creates urgency, it creates authenticity.
And whether it’s a Facebook live, Instagram live, YouTube, whatever, walk your audience through the deal, show them the product in action, share why you love it, answer questions. These questions not only crush sales live, but they become the questions you can answer in email and in other social media posts. So what I like to do is, you know, tease it for about a day in advance and I’ll have like our clients, you know, send out a thing the day before and say, okay, 2pm tomorrow, 2pm eastern tomorrow we’re going live. And there’s going to be a special bonus for those of you who are on live. You do not want to miss this.
And it truly is like if they go live at 2 and they do a 15 minute live, we’ll say, you know, submit your receipt by 2:30. You know, we’ll give them like a little bit of time to complete the order and get it in. But submit it by 2:30 and you get this special thing and then we’ll send the video, an email right after we’ve already pre written it, it’s ready to go once everything’s saved, you know, on YouTube typically takes a few minutes after. So like 2:45, we’ll queue up the email and we’ll send it and say, hey, there’s a special bonus for those of you who order before the end of the day. And so, you know, it’s, it’s a different bonus.
It’s not quite as valuable as the one that was live, but there’s still something. And these work really, really well for creating that urgency and scarcity. and then lastly, you know, the thing is like, sales don’t stop at Christmas. People still shop whether they’re using gift cards or returning things or looking for deals. So run an end of year roundup.
I sort of touched on this earlier, but it was more for, you know, pre Christmas. This is something to run after Christmas. Now again, it’s best done if you do, if you start writing this in October and publish the early parts of an October, just from an SEO standpoint because now you can attract new people into your audience. But, you know, do a roundup, you know, year interview, top products of the year, highlight bestsellers, highlight your personal favorites. And so it’s a, it’s a really easy way, kind of a classy way to close the wild season, but it’s also a way to offer one last round of value before you shift into New Year’s content.
So some sort of a, year end, end of year roundup works really well. So there you have it. 21 practical, very easy to implement, completely proven ways to make more money as an affiliate this holiday season. Now here’s the thing. Most affiliates aren’t going to do you in one of these, and if they do, they’re going to do it like accidentally.
Most affiliates are definitely not going to do more than three of these things. But you, you know, you’re, were we 40 minutes in almost now, you stuck around to the end. That tells me you’re serious. You’re not just playing a game here. You are here to win the affiliate game.
So pick as many of these strategies, whichever ones feel the most doable, that you feel like, I can do these in the next 48 hours and do them. Do not wait. The window is short and it closes faster than you think. If you have questions, you can text me at 260-217-4619. I am here to help.
I also want to hear how you’re doing. Like if you implement these and some of them work, tell me Again, text me 260217-4619 if you need a warm up guide for your audience and this applies all year long so you should grab it anyway for next year, go grab the affiliate promo warmup guide. I’ll put a link to that in the show notes. It’s mattmcwilliams. com affiliate warmup.
Go grab that guide and learn how to warm your audience up. And if this episode helped you we’re in the giving season. The best thing you can give me is just to take a moment, 30 seconds, leave a rating and review wherever you’re listening. It helps more than you know. Another great gift you can give is if you notice somebody who could use this episode, go share it with them, tell them about it, tell them about the podcast, and lastly, make sure you hit subscribe if you haven’t so you don’t miss any of the, upcoming episodes.
I’m going to be back next week with a special episode. I’ve got predictions for the affiliate marketing industry next year that you do not want to miss. Okay, I’ve got some big stuff to share in that one, so until then, go take action. The opportunity is there over the next few weeks, so go make it happen. I’ll see you on the next episode.