Virtual summits are one of the easiest, highest-converting affiliate promos out there. They’re free for your audience, packed with value, and loaded with backend commission potential. And the best part? You don’t even have to be a speaker to win big. In this episode, I’ll show you exactly how to promote virtual summits as an affiliate, even if your name isn’t on the agenda, and turn them into serious revenue for your business.
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Previous Episodes of The Affiliate Guy
How Affiliate Managers Can Beat Burnout
Lessons from a Record-Breaking Affiliate Launch
Avoid These 5 Big Mistakes When Recruiting Affiliates
AI for Affiliates: What’s Working Today (Part 4)
Even More Ways Smart Affiliates Are Using AI to Win (Part 3)
How Affiliates Can Win Big with Virtual Summits (Even if You Aren’t Speaking)
Virtual summits are one of the easiest, highest converting affiliate promos out there. They’re free for your audience, they’re packed with value and they’re loaded with back end commission potential. And the best part is that you don’t even have to be a speaker to be successful as an affiliate. So in this episode I’m going to show you exactly how to promote virtual summits as an affiliate, even if your name isn’t on the agenda, and turn them into some serious revenue for your business.
Let’s get started. Listen, I love virtual summits. I have been a part, I’ve spoken it probably 100 to 150 over the past, you know, seven or eight years, nine years, I’ve done almost as many virtual summits as I have podcast interviews. And I love them because they’re quick and easy to promote. You know, they are some of the lowest effort, highest reward affiliate promos you can do. And sometimes I’ll send, you know, one or two emails and I’m done, maybe three. And I make a ton of money, you know, and it’s, the promotion is so easy. So here’s the thing, you get to be the hero to your audience, right? You’re, you’re giving your followers access to something incredibly valuable, completely for free.
Because most summits, most virtual summits, if they’re done right, they’re free for people to just register and then they’ll have an early upsell like a VIP pass where your people can get special access. Maybe it’s special Q and A or, or they get the recordings, they get more out of the experience, whatever it is, they get access to like a special session. And then there’s the back end offers, there’s the courses, the memberships, you know, that kind of thing that bring in some, some serious commissions just for promoting something for free. And like I said, I’ve promoted a bunch of these over the years.
Usually, I mean, I think I’ve only promoted one or two as a non speaker, but back in the day, you know, I should say I’ve probably like one or two in the last seven or eight years where I was a non speaker back in the Day I promoted a few where I wasn’t in the lineup. And the cool thing about that is again, that I get to be the hero to my audience.
Now, I’ve also helped thousands of affiliates promote who were not, you know, actually they weren’t a part of the summit, but they promoted it. So if you’re an affiliate manager, I want you to lean in for this, okay? In most of Most virtual summits, 80% of the OPT ins and sales come from the speakers. But when we run summits, it’s flipped the majority over 80% of all the leads and all the sales come from non speaker affiliates. Okay, that’s huge. Do not let that escape you. If you’re affiliate manager and you’re running a virtual summit, you need to know that and you need to run your affiliate program in a way that that’s the result that you get.
To put it bluntly, if the majority of your leads and your sales, your registrations and your sales come from your speakers, you are leaving an astronomical amount of money on the table. Yeah, the biggest one or two promoters probably are speakers, but the bulk of our success is non speakers, regular affiliates. You know, one summit we ran brought in over 124,000 registrations. Of those, a little bit less than 20,000 came from speakers.
That’s less than 20%. We had over 100,000 registrations came from affiliates who weren’t on the virtual stage. And so that’s why I’m so fired up about this episode. Whether you’re an affiliate or, or an affiliate manager, we’re gonna show you how to turn virtual summits into big wins. So this interview was originally, it was a live lesson that I did for some of our members. Right. So people who’ve paid, and I brought Robbie Miles from our team on to.
Talk through exactly how to crush it. With summits, even if you’re not a speaker. So we cover a ton. We’re talking about why virtual summits still work. That’s the big one. Like a lot of people are, oh, virtual summits are dead. I’ve been hearing virtual summits for dead since 2017. Every year. No, we had a client last year do one with over 100,000 people registered. I would say not dead, very much alive. We’re going to talk about the subtle art, if you will, of giving versus asking in your promos, giving versus asking, how to build long term relationships with speakers.
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So this is an awesome place for you, if you’re a non speaker, to still connect with some of the speakers who are usually at A higher level than you. And then we’re gonna talk about a full email plan, a full promo plan that you can swipe and use for your next summit promotion. So this one is packed. Let’s jump right in.
jump :Hey, what’s up insiders? And I’m super excited this month to talk to you about how to promote virtual summits as a non speaker affiliate.
Matt :I think we all kind of understand how if we’re a speaker for a virtual summit, if you’ve ever been fortunate enough to do that, it’s a really cool experience getting to be a part of that audience and be one of the featured speakers. Promoting an event like that as a speaker, kind of easy, you know, hey, I’m speaking at this event and you should join it. Right? But promoting them as a non speaker affiliate. I’m going to share some of the ways and some tips for doing that coming up here today. So I’m joined today by Robbie Miles. As always, Robbie, welcome.
Robbie :Hey Matt.
Matt :It’s great to be here. Yeah. So I’m going to share. First of all, we’re going to start with, you know, it’s a backstage pass. This goes back to a promotion that I did recently. Now I was a speaker, but we’re going to take those principles and extract them for non speakers summit called the Monetize youe Genius Summit that we promoted. It was run by Daniela Nica. And we’re going to take a PDF by the way, for all of you.
There’ll be a PDF below this video of the email that we sent promoting that summit that you guys can use just to kind of get an idea of some of the ways that we promoted that. If you want like all of our emails like that we’ve ever sent for everything, you know, for summits and other stuff. Make sure, by the way, you go grab our ultimate affiliate swipe file.
You can just go to affiliate swipe file. What is it? Affiliateswipe files.com affiliateswipe files.com make sure you go check that out and grab a copy of that. We’ll send it to you for basically the cost of shipping for your first 30 days. And if you don’t like it, then you send it back and we don’t charge anything. And if you love it, then we’ll charge you something. So. But not even close to what it’s actually worth because we’ve heard amazing things about this book.
Some of you insiders already have the book and you know how awesome this is. So go check that out. So first of all, why are virtual Summits, great affiliate promotions. I first want to kind of overcome a myth that says that, well, summits are dead. Virtual summits are dead. Everybody and their grandmother’s doing virtual summits. Okay, first of all, that’s not true. That is simply not true. There’s a lot of talk in the online marketing world about virtual summits, but that’s because we’re in the online marketing world. I can promise you this is. I call this the Target test. The reason I don’t say the Walmart test is there’s a certain connotation with Walmart.
But if you go to Target, I feel like Target, at least when I’ve been there, is a pretty good cross section of America. It’s pretty average income. You get some higher income people, you get some CEOs shop at Target. And also school teachers shop at Target, stay at home moms shop at Target, and automobile mechanics shop at Target. Like, it feels like everybody I know shops at Target, not everybody I know shops at Walmart. And so the Target test. Go into a Target, find a hundred people, ask them if they’ve ever attended a virtual summit. Now first of all, that’d be a really weird thing to do.
But if you did it, I bet the most number that anybody would get that have ever attended virtual summit would be three, probably one or two. And in fact, if you asked a. Hundred people five or more times, I bet on occasion you’d get zero people. Most people have never even heard of a virtual summit, let alone an attended one. And the same thing is true.
Like we’ve heard this throughout history about every new technology that’s shown up on the Internet. Email marketing is dead. I was hearing that one for email marketing is dead. If you go Google the phrase email marketing is dead, right? You will find articles all the way back to 2002, 2003 that say email. Marketing on it’s on its way out. Well, it’s, you know, it’s just dead. Really. You’ve been wrong for 18 years, 19 years, you’re still saying the same crap, right? It’s still the number one way to sell anything online. Well, now, about five, six years into the virtual summit craze, everybody’s saying the same thing.
Here’s why it feels like there are so many virtual summits. Why they’re dead. You or not, Robby, this applies to you. This is me, all of our insiders who are hypersensitive to these types of things because we’re in this world. We have friends who run a virtual summit. Maybe you spoke at a virtual summit. You’ve attended a virtual summit. You’re thinking of running a virtual summit. You want to promote a virtual summit. You’re on a lot of email marketers. List and one of them is doing. A virtual summit or speaking and promoting at a virtual summit.
The reality is, like I said, most of your audience has never even heard of a virtual summit, let alone attended one. So I just want to get that out of the way up front. Virtual summits are not dead. So I’ve got five reasons for you why virtual summits are a good affiliate promotion. Then we’ll talk about some of the strategies. The first benefit to you, the first reason why I love promoting them as an affiliate. There’s no hard sell. All we’re trying to do, it’s really, we talk about often in terms of promotions, there’s gives and there’s takes. When I say go buy this product, it kind of feels like a take. It has a take feel to it.
Robbie :Even if you tell them how amazing the product is, it’s still a take. You’re like, here, I’m giving you all this value by getting this amazing product. Buy it. Like that’s still the key. There is. You’re asking something of them.
Matt :Yeah, even if it’s go buy this product for a dollar when it normally costs $100, it’s still kind of
Robbie :you’re asking for a transaction.
Matt :you’re not asking for this at all. Like, a typical virtual Summit will have 20 to 30, maybe upwards of 50amazing speakers. Many of them will be people that your audience has never heard of. Many of them will be people that your audience is dying to see. Like, there’ll be at least one like super recognizable speaker that your audience is like, oh my gosh, this person’s on. Right. They get to see them speak for free. A lot of times these people speak at events like this where there’s 10, 20, 30 speakers.
I think of like the Global Leadership Summit and things like that. I don’t know how much that costs. Or to go see somebody deliver a keynote, you might pay 200 bucks for dinner and a talk from them. And you get to see them for free, not to pay a dime. So this is a total give. They don’t have to pull out their wallet, they just have to register. Okay, so positions you in the is just giving, you know, and there’s no hard sell. Secondly, there’s super high value.
I mean, this kind of ties in what I just said, right? Average virtual summit interview is probably about 30 to 45 minutes long. There are 30, 40, upwards of 50 speakers. Sometimes I think Claire Diaz Ortiz, she had one that we ran many years ago. We ran the affiliate site called the Success Mentor summit. She had 70 plus speakers. So she had 35 hours of amazing content that you got to offer as an affiliate. You can’t tell me that giving your audience 35 hours of free content from thought leaders in the industry wouldn’t be like, insanely valuable to your audience. Of course it is. And as the affiliate, you’re going to be the one that gets to share it with them. So that makes you the hero to your audience, which is great positioning. Third reason you should promote virtual summits, even if you’re not speaking.
There’s multiple entry points because there’s different topics and different speakers. Typically one of the things I hear about, say, a book, for instance. A book. And I love promoting books as an affiliate because I can, I maybe will send like two emails and I’m hoping to get affiliates for our book coming out, the Passion of Profit Path. Like, we’re going to be working a lot with some big affiliates, but there’s only so many ways you can say, hey, go buy Matt’s book. Go buy Matt’s book. Hey, today if you buy Matt’s book, you get this. And tomorrow if you buy Matt’s book, you get, well, the same thing. And he has a book coming out and here’s who it’s for. Oh, did I mention who it’s for. Go buy the book. Go buy the book. Go buy the book. I mean, like, if I kept going much longer with that, you guys would all tune me out, right? That’s how.
Robbie :Yeah, I almost muted your mic.
Matt :I know. Like, go buy the book. Go buy the book. Go buy the book. Like, you sound like a repetitive bird. It gets old. But with a summit, like there’s different categories of speakers, right? You’re going to have some big name speakers group with some lesser name speakers, and each group is going to be on a slightly different subtopic. So you’ve got like your broader things. I’ll use like Chandler Boltz, we ran his self publishing success summit.
There’s like how to outline the book, how to write the book, how to get the book published, you know, to self publish it, how to market the book, how to use the book long term as like a business card, right? And so each of these speakers is going to speak about some aspect of that subtopic. And so it gives you multiple entry points into the summit. You can talk about a specific speaker.
Oh my gosh. Tony Robbins is speaking. Oh my gosh. Jeff Walker speaking. Oh my gosh, Matt McWilliams. Okay, maybe not that one, but you know, like you can talk about those things, right? Then you can send an email about the virtual summit as a Whole. So you got one about a specific speaker, then one about the summit, like how amazing the whole thing is.
Then another one’s about a specific topic. Maybe another one is about a specific nugget that one speaker shared. Debbie Steinberg Kis is doing this with hers. She posted on Facebook the other day. We’re coaching her on running her summit in our your affiliate launch coach program. And I saw it on Facebook and it was just like, dads, watch this one quick tip. And it was like a, I don’t know if you saw that, Robbie. It was maybe a four minute video. That’s something. As an affiliate you can be like, hey, this one tip for dads. And you can use that as an angle to promote him.
Robbie :And that’s a sell takeaway too, which I just love. It’s like as you’re promoting it, you’re giving while you’re promoting another give. So like you had mentioned, like you’re the hero to your audience. Yeah, the double give. It’s a good feeling to be able to share those wins, especially when it’s a nugget that they can have a quick win on their own.
Matt :Now that’s super powerful. So you’ve got these multiple entry points. This is getting into the tips. But one of the tips here would be pick three or four speakers that maybe you have a personal connection with, meaning you might even know them.
Maybe you used to work with them or you were a client of theirs or they were a client of yours or you read their book, you know, you took their course. You, you watched them on Oprah seven years ago and it changed your life. Like, and send an email specifically talking about that speaker. So you get to get personal. You get to help your audience see why this virtual summit is perfect for them to attend. So that’s reason number three. Reason number four is you can connect with the speakers. Many of the speakers of the summit are also going to be promoting it to their list.
That means they will most likely be in the affiliate Facebook group. Not all the time, but many times they will. This allows you to connect with some of the all stars in your industry. So like maybe you can get a podcast or get them on your podcast, right? Maybe you can get them to endorse a book. Maybe you can get them to come on your, you know, do a Facebook live with you. These are people you might have a hard time connecting with otherwise. But because you’re both supporting my summit, you’re able to connect in deeper ways.
Some of the people I think of, Daniella, Danielle, is going to be an insider profile. Why? Because I connected with her for her. Actually, this is. Oh, whoa, this gets really deep. Okay, check this out. We both promoted a summit that led to her promoting another summit for a client that made us quite a bit of money. Both being involved in that summit led to her reaching out to interview me to be on her summit, which exposed me to tens of thousands of people in her summit, which led to me getting to know her better, which led to me asking her to come do an insider profile.
And we’re going to do some other stuff together, partnerships together. All because we both were in a summit Facebook group together. So you can connect with these thought leaders, you can connect with these experts in the industry, could have a huge impact on your business going forward if you do that rightly.
Robbie :Now, not everybody has to do this whole summit ception thing, which you just talked about, right? Yeah. Summits within summits. It’s the Russian dolls of summits. Like, we don’t know. Not everybody has to do that. Instead, like, just connecting with these people in the Facebook group is oftentimes enough to just take that next step because you’re promoting them a lot of times directly and they appreciate that as well.
Matt :Yeah. I mean, here’s some tips on that real quick. You’re like, well, how do I connect with them? Number one, compliment them on their presentation. When their presentation goes live Tuesday morning, be the first one in the Facebook group to say, oh, my gosh, I just watched your presentation. Or if you got access to the speakers beforehand, which, you know, you should, so you can use them in your marketing. Oh, my gosh, I just watched your, you know, Robbie Miles, I just watched your presentation on how to use nozbe.
You know how to use nozbe for task management. It was so good. Well, then Robbie’s like, that’s Joe Smith. I kind of like Joe now. He was complimentary. You know, little things like that. If Robbie’s in the Facebook group, you know, he’s a speaker and he posts something and says, my audience is loving this summit, just comment and say, mine too. Robbie, isn’t this thing awesome? Just interact with people, right? Be a human freaking being with them. It’s not. It’s not rocket science, but the little complimentary thing, that is one that is a little tactical there.
So the fifth reason why the top promoters get invited to speak at the next one. All right, I will tell you right now, and this is not achievable for everyone where you may be at. If you promote a virtual summit you’re one of the top promoters and I’m just mean like you’re one of the top two or three non speaker affiliates. Very likely you’re going to be asked to speak at the next one.
Very likely. And if you’re not, you can certainly approach them about speaking because now you have some leverage. Like I remember when I think of leverage, I think of 2014 probably when I promoted Michael Hyatt’s Five Days to your best year ever. And I promoted the year before my very first affiliate promo made $588.
Many of you know that story. Well, I was his 34th largest affiliate. Well, about a week before, I don’t know, a month before the launch, I said, hey, can I interview Michael? And his assistant kindly responded back and said no, Michael doesn’t have time. Well, fast forward about three days into the launch and I’m in like sixth place. And I messaged a friend of mine. I said, so here’s the deal. Michael Hyde, originally his assistant said, no, I’m a six place affiliate. How do I go about this? Because I think I have leverage now. It’s a different conversation. And sure enough, he had time. You know, he found the time.
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And she, this friend of mine, she gave me some really good advice. She just said she didn’t come into it from, like a cocky standpoint. I wasn’t planning on it, but just, hey, it looks like my audience is really responding to this. I think they’ll respond even more if I can get Michael on the podcast. And so the other thing is speaking at a virtual summit. If you can get that, if you can turn this into a speaking gig, it’s a great way to get in front of all the people as a part of that summit. And so if you’re one of the top affiliates, you’ll likely get the opportunity to speak at the next summit. And even if you don’t, then ask them.
I mean, you don’t have to be a jerk about it. Don’t be like, well, I’m not going to promote you anymore. No, just say, hey, I’d really love to promote this again to my audience next year or six months from now, but I know I’ll do even better if I’m actually a speaker. And here’s what I can contribute, here’s what I can share.
Robbie :I was just going to say I was going to ask about this because, like, we’re talking about give, give, give, give, give, give. Now you put me on mute. Whatever. Um, but this. Give, give. How do you actually make any money in a virtual summit?
Matt :Yeah, so the upsells. Okay, so you’re probably thinking like, okay, wait, I’m promoting a free event. How do I make any money? Well, here’s the thing. They’re going to have upsells. So typically, the path that we recommend is the initial upsell is immediate access to all the presentations. Now, if you’re doing it live, that’s not possible. But if they’re pre recorded, you get immediate access to all the presentations.
You can watch them on your own time, and you have lifetime access. Whereas during the summit, typically we like to expire them after 24 or 48 hours. So you have 24 to 48 hours to watch them for free, then they’re gone. So you get lifetime access immediately to all of the presentations, plus a couple of other bonuses. We call that an all access pass. All right, and so they can decline those and get all the valuable content for free.
That’s totally awesome. They have that opportunity. We’ll find anywhere between 3 and 6% will upsell like that immediately. Typically we’ll value that all access pass between 97 and 297, just depending upon the industry and the, the depth of it. But we’ll offer it for between as low as, or as much as 75% off. Typically won’t go 75% off on a, on like a $97 one. That’s 25 bucks. It’s kind of cheap, but not a 97. We’ll go down to like 47. On a 297, we might go down to 97. So that’s $200 off the eventual price, you know, two thirds off. And so they’ll get, like I said, all the interviews, maybe some other resources, transcripts, audio recordings, you know, things like that that they don’t get in the regular summit.
So that’s the initial upsell that’s valuable if you’re running the summit. That’s valuable because your affiliates are seeing immediate revenue come in. So it’s like if I send a thousand people, you know, and I convert half of them into registering and then I convert 5% of those, you know, it’s $100 all access pass. I’ll make $2,500 like that. Sending a free thing. That’s pretty cool. There’ll be some other backend offers as well, a related course, other products. Again, these upsells not only provide insane amounts of value, but they also allow you the opportunity to make some commissions. And so one of the things that I would encourage you to do, speaking of bonuses, this wasn’t even on our list. Robbie, create a bonus that you can offer for people who register for the summit. And here’s a very simple one you can do that requires no work on the front end.
Let’s just say that the new summit interviews, let’s say there’s five a day for five days. Just that’s what Debbie, you know, one of our clients is doing. So we’ll just use her as an example. They’re released every day at 9:00am Eastern Time, every night at 8:00′, clock, 9:00′, clock, whatever, because hers is a parenting summit.
So nighttime’s going to work best. We’ll say 9 o’, clock, maybe even 10 o’ clock Eastern. Every night at 10 o’, clock, you are going to gather with the people that you referred in a private Facebook group, talk about the speakers and the lessons that day. And here’s what you’re going to do. You’re going to pull out your journal and you’re going to say, here are the top five things I learned. What did you learn? Share them. In the chat. What were some of the big takeaways? Maybe bring on some people. Maybe do it on Zoom. Maybe do it on a Facebook group. Just do it on Zoom.
Robbie :I’ve seen people do it before just in like a Google document where they’ll have everybody share their takeaways.
Matt :Yeah, even that simple. I mean, there’s one where you don’t even have to like, you don’t even have to commit to putting makeup on. Do it on Clubhouse. I mean, again, the limit to that right now would be that it’s iOS only. But if you don’t want to make yourself up and look pretty, I can tell you right now, I don’t want to do these at 10 o’ clock at night because I usually have taken the dog out in the cold and my hair’s standing up like six different ways and I’ll probably be wearing a beanie and nobody’s really ever seen me publicly wearing a beanie.
So that’s the reason. Yeah, there’s no reason for that. I don’t wear them in summer. At least I’m not that guy. Or vests. One of my favorite quotes of all time is I don’t get vests. What is it, winter on your torso and summer on your arms?
Robbie :Sorry, I’m from the Pacific Northwest. Vests are a thing up here.
Matt :You get a lifetime supply of vests the moment you’re born. Right. You get one for every three month stage of your life. You come out of the womb and the states of Washington, Oregon, Montana and Idaho hand you an 18 year supply of vest with backups that you can purchase if one of them should tear. Where are we going with that? I don’t even know.
Robbie :So we’re talking about bonuses for people who opt in? Yeah.
Matt :Yeah, so do that. That’s a super good, super awesome way to just encourage people and again turn these into events. That’s the big thing about these summits from a practical standpoint. Some promotional tips here. Number one, don’t start more than about 10 days before promoting. Preferably really seven.
When we teach people how to run a summit, we have what we call our 7, 10, 4 formula. The reason for this is it works. There’s a little flexibility. I’ll explain it here. That’s seven days of promotion, 10 days of summit, four days of the upsell at the end Promoting the higher ticket item. So that would be seven days of promotion, then ten days of the actual summit, then four days of promoting your thousand dollar two thousand course or promoting your mastermind, or promoting whatever it is. You know, the bigger thing, that’s not the All Access pass that you’re selling.
So in that seven days, typically that seven days is when it’ll be like two thirds off or half off or 75% off. Whatever it is, the All Access Pass, then that’ll go through typically the first day of the summit. So now we’re within the 10. And then the next four days it’ll be a little bit less off. So if originally, let’s say it’s 297 and you drop down to 997, then it’ll go to 147. So there’s a deadline and then sometime. But right before the end of the summit, it’ll go up to 197 or even all the way up. So we teach that to people who are running summits that anything more than seven days, maybe upwards of ten days. Okay.
Anything more than that before the summit starts. And we just noticed that attendance and engagement drops precipitously between the time they, the longer the time between they registered and when they attended. Really the ideal window is about three days. Now. Here’s the problem though. If you wait until about three days before, it just shortens the amount of time you have to promote it.
So we found that seven days is kind of the ideal time to start. That’ll look like an email seven days before, an email probably to unopened, five days before, an email to everyone about three days before, an email the day before and an email the day of. And you find the different things like we talked about, maybe at the beginning you promote the whole summit and then the next one you’re promoting a specific speaker.
I’m so excited that so and so speaking. Here’s what I learned from so and so. Then three days before, you’re talking about a theme, oh my gosh, you have to attend the summit on day two, they’re going to be talking all about, you know, supplements, you know, if it’s a fitness summit or something. And then the day before, it’s really more focused on like a specific theme or a specific speaker, but also with an element of scarcity. And then the day of, it’s like, hey, this summit starts today. Here’s what you’re going to get. Sign up here. Boom, got to go. You know, like it’s super quick.
There’s only so many ways you can say it’s today. We do recommend if you’re really serious one after the first day. So it can be like early morning of day two of the summit or the night of day one and you just talk about how amazing day one was. Here’s who spoke, blah blah blah. You still have a chance to go watch their presentations for free if you register now and you’ll be registered for the rest of the summit where all these people are speaking. We found that converts really well too. So that’s what a promotional plan looks like. There’s second tip and I sort of just touched on this.
But at least two of your emails should be about a specific theme or a specific speaker. Get really granular with your promotions. Again, it can’t just be like I said earlier, Buy the book. Buy the book. Buy the book. Attend the summit. Attend the summit. Attend the summit. You know, that gets old. Find some different angles. If you can get access to some of the recordings, say that say, hey, I got access to the recording of Robbie Miles speaking about productivity. And he talks about this nozbe. And if you’ve ever been confused by Nozbe, Robbie will clear it all up in this in 30 minutes. He’s the most amazing speaker I’ve ever heard on this topic. I don’t know that being the most amazing speaker on Nozbe is much of a compliment. I mean, I don’t know.
Robbie :I mean, they’ve only got 700,000 users, so.
Matt :Okay, I guess it is, but. But it’s like being the coolest Dungeons and Dragons player in high school, right? You know, now it’s like it’s actually like nerd culture. To quote what’s his name from Parks and Recreation, Ben. You know, he’s like, dude, nerd culture’s gone mainstream, man. When I was growing up, we made fun of the D and D kids. Now I know a lot of them and they’re actually pretty cool, so. And then last big tip here is again, focus on the fact that it’s a give to your audience. Don’t talk about the All Access Pass. Don’t even mention it in your promotion. Just focus on getting opt ins.
Focus on getting people to the registration page. They’ll see the value and they’ll want to register. Make it clear, you know who it’s for and who it’s not for. So if this, you know, we’ll go back to Debbie’s, you know, as an example. Hers is the Brighton quirky. What is it called? The bright and quirky child. I’m going to look up the actual name of the summit.
I’m not even sure, but it’s for bright and quirky kids. In other words, these are kids with. Well, we’ll use the terms that we use in the world. Even though she doesn’t like them, these are kids who are super intelligent, highly intelligent, typically their parents, I mean, like, they’re like Professors and like CEOs in Silicon Valley type people. Right? But their kids are. Have adhd, they’re on the autism spectrum. They have. What’s the thing with, like, they have sensitivity to.
Robbie :Yeah. Sensory disorders. Sensory disorder,
Matt :yeah. Our daughter has a friend who’s like that. Like, she cannot go to Chuck E. Cheese for more than 20 minutes. Either can I, for that matter. I can’t believe I would have sensory disorder. And I can’t stand that place for more than about a half hour. It’s really ironic when I go, though, and Chucky and I are wearing the same shoes. Red checks.
Robbie :Not a fan of the child casino, huh?
Matt :Yeah, that’s exactly what it is. Child casino with equally crappy food and so where were we going with that? Oh, yeah. And so hers is about bright and quirky kids. So really play in to what that means and who that helps. If your child is A, B, C, D, E, F and G, this summit is for you.
If you are, I don’t know, like whatever. It’s not. If you think your child’s perfectly normal or he’s not that intelligent, you know, then don’t, you know, don’t attend this. No. If you’re a dad who blank. If you’re a mom who Blake. If you’re a busy executive who like start talking about that in the copy and get people interested in this. Again, highlight specific speakers and what they talk about.
Don’t just say, and Marshall Smith is delivering a talk about how dads can communicate better with their children. No, like, talk about, like. Marshall Smith is sharing a talk entitled how dads can communicate better with their children. And he shares five specific questions that you should ask your teenager at least once a week. Like, I gotta know. If I have a teenager, I gotta know what are those questions? You know, like there’s that element of mystery. And so there’s some things like that that you can do in your copy that really get them excited to attend.
So just focus on the free. Don’t talk about the All Access pass. You’ll make money through their funnels if they’re doing them right. So definitely find some virtual summits to promote. If you’re looking for some good ones, we’ve got some. You know, we recommend Debbie’s for example. We’ve got other clients who run virtual summits, so. And a lot of our friends. So just reach out to us and I’ll be happy to recommend some. So Robby, any last words from you about promoting virtual summits as a non speaker affiliate?
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Robbie :I think one of the things to point out is that it can be really fun to kind of get caught up in. Like there’s a certain momentum that gathers around the speakers and the virtual conference or whatever you want to call it. And so. So let yourself get caught up in that a little bit and watch the videos, enjoy them yourself. And just having those conversations with people, it can drive out some of the monotony of everyday life too. And the marketing aspects of it. Like you can actually enjoy what you’re doing.
Matt :Yeah, I have a hard time with this because, you know, like everybody, I’m busy. But make some time to participate in that in that affiliate group and the. Which again, they usually lump the speakers and the affiliates together and have some fun. In there, like I said, connect with those people. You can get a lot of value out of these things. Connect with your audience, attend some of the stuff if you can, you know, like I said, share your takeaways and create a pop up Facebook group or a zoom room that you’re just going to meet in every night to discuss some of the lessons.
It doesn’t have to be a 45 minute thing, could be a 2, 20 minute quick Zoom room and just say that I’m going to jump on for 20 minutes, I’m going to share my biggest takeaways from the day and I’d love to hear a few of yours. And like you said Robbie, we’ll put them into a Google Drive doc for you as well, you know, or a PDF that will will make that bonus by the way. And that, that’s the one part where you can then say and by the way guys, if you missed anything and you didn’t notice, there’s a link to to get the All Access pass.
Make sure if you guys want to have lifetime access to this stuff, Debbie’s offering. Boom boom, boom, boom boom. So go check that out. And you just made a 30 second pitch to a very targeted audience, not the people who haven’t opted in yet. A 30 second pitch for the All Access pass and you made it. There’s value in that. So these are some things you can do to increase your sales as well. So I hope you enjoyed that lesson there.
I would love to hear from you. What was your biggest takeaway? What was your biggest lesson from this episode today? You can text me anytime at 260-217-4619 as always, again you can text me anytime about anything else as well. So 260-217-4619 also I’ve got links to everything that we talked about in the show. Notes the Virtual Summit Swipe mattmcwams.com Virtual Swipe we got the swipe files book, we got got links to your affiliate launch coach@your affiliatelaunchcoach.com we’ve got all of that. And lastly, make sure you hit subscribe as always if you haven’t yet so you don’t miss the next episode. It’s going to be a good one. I’ll see you then.
See you soon.