What if you could close more sales after the purchase? What if you could turn one email into three social posts…or flip negative reviews into your most persuasive talking points? That’s exactly what we’re doing in today’s episode. I’m sharing 15 advanced ways to use AI in your affiliate marketing…and some of these are straight-up cheat codes for affiliate marketers.
Click Here for The Written Transcript of This Episode
Links Mentioned in this Episode
TEXT ME: +1 (260) 217-4619
Don’t Miss An Episode – Subscribe Below
![]() |
![]() |
---|---|
![]() |
![]() |
![]() |
|
![]() |
Previous Episodes of The Affiliate Guy
Even More Ways Smart Affiliates Are Using AI to Win (Part 3)
Smart Affiliate Moves: Advanced AI Tactics You Can Use Too (Part 2)
How Top Affiliates Are Using AI to Get Ahead (Part 1)
The Latest AI Tactics I’m Using to Run Affiliate Programs (Part 6)
AI and Affiliate Programs: What I’m Doing Differently Now (Part 5)
How Smart Affiliates Are Using AI (And How You Can Too) – Part 4
What if you could close more affiliate sales after the purchase? What if you could turn one email into a bunch of social media posts or flip negative reviews into your most persuasive talking points? That’s exactly what we’re doing. In today’s episode, I’m sharing 15 pretty advanced ways to use AI in your affiliate marketing, as some of these are straight up cheat codes for you affiliate marketers out there.
Let’s get started. Well, welcome back. This is part four of this series on how smart affiliates are using AI. It’s part 10 overall in our series on AI. In the first series, as you probably heard me talk a bunch. If you’re on episode 10 of this series, like, yes, Matt, we get it. You talked about affiliate programs and now you’re talking about affiliate marketing. But if you’re new and based on the stats and what we’re seeing, like we’re getting so many new listeners with this series.
I guess that’s what happens when you talk about a really timely topic, right? Hit pause, go back and listen to at the very least part one of the affiliate marketing series. And if you, if you’re really into it, go back and listen to like part one of the whole series.
Need help activating your affiliates? Use my proven email templates for getting inactive affiliates in the game and making sales! Get them here!
Here we’ve talked about using AI to warm up your audience, how to overcome objections, how to create bundles, how to create affiliate disclaimers, how to do quizzes, lead magnets, like that’s, I don’t know, six, seven out of the 35 things or so that I’ve listed so far just on affiliate marketing, I think I did over 50 things about running an affiliate program. It’s. Yeah, it’s a lot. Before we jump into the fourth and final episode and it’s a good one by the way, probably longer than the others. I got a few questions from past episodes. Again, this is something I’ve really enjoyed about this series and it’s why at the very end of every episode I say, hey, if you got questions, you know, if you’ve got questions, text me at
I don’t ignore those questions. I answer them on the podcast or I answer them, you know, I just reply and I got some really good questions. I talked about using AI to generate affiliate disclaimers. So here’s a couple of the questions I got on that. Where should I put the disclaimer? In the caption, comments or bio? In the caption, wherever you’re sharing the link, it needs to be immediate and unavoidable. That’s the language, quote unquote, immediate and unavoidable directly from the FTC on this. So it’s not buried in a comment thread.
It’s not in your profile bio if it’s in the caption. If you’re using Instagram stories or reels, put it in the text overlay or say it out loud. You know, just whatever. Immediate and unavoidable is really the key. What if I include multiple links in a post? Do I need a disclaimer for each one? No. Very, very clear. One disclosure. One clear disclosure per poster message. As long as it’s obvious that it applies to all the affiliate links in that piece of content, that’s it. Will adding a disclaimer hurt my sales or credibility? I talked about this in the episode. No, this is actually probably the most common question I got.
I got seven or 10 different varieties of this question. Not if you do it right. In fact, people, as I said in the episode, people will trust you more when you’re transparent about your affiliate relationship. Just make it casual, make it honest. Like this is an affiliate link. No extra cost to you actually can increase credibility and doesn’t interfere with conversions at all. Like, that’s one of the great uses of AI, is making them fun and creative and effective, not just legal. Yes, you want to cover your legal stuff, but why not? If you can be legal and increase your sales 1 to 5%, why not?
I also talked about turning an affiliate product, an affiliate promotion, into a lead magnet. And one of the questions I got there was, you know, why would I offer something free instead of just linking to the product? Very simple. It warms them up. A cold email like, buy this. It can feel salesy. But when you start with a quiz or a guide or something that helps them solve the problem, they’re more engaged and more likely to trust your recommendation. This is, you know, this is like marketing and sales 101. Right value first. Gary Vaynerchuk. Jab, jab, jab, right hook. The jab, jab, jab being value. The right hook being buy this thing. You don’t just. You don’t. Right hook, jab, jab, jab.
You don’t Right hook. Right hook. Right hook. Right hook. Right hook. And this is one of the reasons ways that I love AI is being able to do these things. What kind of lead magnets work best for affiliate products? Checklist, everything you need to get started with blank. And then it links to some of the stuff. Quiz is something. Is product name right for you? Take this quiz. Or which camera is right for you? Take this quiz. Templates, toolkits, as we talked about mini courses or challenges, you know, learn something in three days, you know, with my favorite tool, whatever it is, you know, do I have to create the lead magnet from scratch? Not necessarily.
If you’ve got some old blog content or a podcast episode where you can get the transcript and turn that into a little bit, you know, cleaned up version. Here’s the deal. Use AI to brainstorm and create an outline. You know, have an AI, know a chat for brainstorming and then have it create a brief and then use another AI or the same AI, but a different chat to create the actual thing. I think I mentioned this before, like I was looking at. So this one thing, I’ll just share this. It’s kind of the way that I bounce back and forth between AIs. I mentioned that I use Groq for anything recent, but then I take that and I put it over into GPT. I use Claude typically for writing.
And so recently we’re creating images for the children’s book series that I talked about where we take some of the classic personal growth books and we turn them into narratives. And we’re finishing up the first one and we decided we needed a logo for this group. And I’m not going to say what it is just yet. I’ll be sharing about the book soon. But I used GPT ChatGPT to brainstorm ideas and create the prompt. Then I used that brief in canva. Because canva is so fast at creating images, it created the actual image. But then I wanted to turn that into a hand, like a hand drawn sketch, not a full.
Like this was a perfect image. It’s going to be perfect for like, kids can put it on their backpack or stickers for laptops and all kinds of stuff like that. And it’s colorful, but I wanted a hand drawn sketch. So I have the hand drawn sketch chat for the book images. I took the logo uploaded back to GPT and said, turn this into a hand drawn. Then I took that, put it back over in Canva and said, turn this into a photograph on a piece of notebook. And it’s like why would you do that? Because they’re different. Each of them is better at certain things than the other.
So you have to learn that. And so that’s a way to use AI there. That’s really cool. Last one was, I actually got a couple more. Do I have to create the lead magnet from scratch? No, I just answered that one. So yeah, cool, just answer that one. How do I connect? See, I knew I was in the last one. How do I connect the lead magnet to the affiliate product? Just make it natural, make it helpful. So example at the end of a two page report like, hey, if you want to make this even further, the tool I personally use is here’s why I love it.
Another great way is I’ve often shared this strategy is teach the hard way, sell the simple way. So for instance, I teach like I teach how to write affiliate emails. And you can do it, but you’re going to spend 10 or 15 hours a month writing these emails or you can use affiliate Email Pro and do it in sell the easy way. And as I’ve often said, there’s two types of people in the world. People with more time than money and people with more money than time. People with more time than Money will spend 25 hours on YouTube to learn how to do something to save themselves $80. Why? Because they have more time than money. People who have more money than time won’t do that.
They will. Who do I know that blank. Where do I send my money? Please get it done. You know, and so in that particular case, I teach the way to do it the hard way. But then if it’s an affiliate product, what I do is to say, hey, here’s the tool that I use. Like, here’s how you do social media promotions on, you know, here’s how you do social media promotions for affiliate products. And here’s the hard way to do it. And it’s totally doable. Copy, paste, copy paste, copy paste. Or use Edgar and you just upload a spreadsheet and you’re done. So you just naturally make the affiliate product the next step after the freebie.
Don’t force it, just help them connect the dots. So today we’re going to talk about some creative ways to use AI as a strategic partner. A content coach. Objection. Crusher. We’ve talked about a little bit about trend spotting in the past. We’re going to talk a little bit more about that and yes, even a lawyer. So let’s get into it this is one that came up in a conversation this week, and I was surprised more people aren’t doing this. So our first one for today is repurposing your affiliate emails into social media posts. Here’s the thing, I don’t naturally remember to do social. The reason I forget is only about 10% of all of our affiliate sales come through social media. So I tend to focus on the 90%. But it is so simple. You write an email, you use AI to write an email, whatever.
Then you start from scratch on your social media posts. Usually one email can turn into at least two social posts and AI can do it so well. It can turn into dozens of, you know, posts on X, it can turn into a couple posts on Facebook, and it’s just really, really quick. And personally, I have found that ChatGPT works really well for this. So I take the email that I’ve written and, you know, full disclosure, I use Claude for a lot of that. That’s my chosen writer because it writes so well and it really captures my style. It’s the best by far at writing, you know, just app, just like writing persuasive copyclaud is ten times better than anything else.
But GPT is marginally better at creating social media posts. Now I’m recording this right after Grok 4 came out. I will tell you that early on in my playing with it. If you want to generate the best posts on X, Grok, understandably, because it has access to the entire X database, is so much better at writing really good content and viral content. I’ve seen a big lift in engagement just from using Grok4. So what I’ll do is I’ll take the email and I’ll load it into GPT to generate a few Facebook posts. It’s still better at that. And then I’ll load it into GROK to generate some stuff. And all this takes like three minutes.
That’s it. And there you go, you get, you know, three, four, sometimes 15, And that makes it really easy for me to just be like, hey, do this. And now I’ve actually trained my va. I’m having to rethink it because of the GROK stuff. So I have to get him using that. But we created a GPT that we use that is phenomenal at just like, oh my gosh, the content is so good. And now Grok’s even better. So I’ve got to retrain him a little bit on that. The second way for today is flipping negative reviews into positive talking points. So here you just use what the critics say about a product as a way to prove why the product is still worth it. Nobody trusts perfection. We talked about that when we talked about writing review posts, right? We talked about Review Post Pro.
By the way, the response to that has been unreal. Like, already we’ve had more people join Review Post Pro, I think from like one or two podcast episodes. And I think I sent an email to out, like, in the last few days, we’ve already had more people sign up with every Post Pro than we’ve had for, I think, anything else in recent memory. And one of the things in there that’s built in is like, hey, what would you say that’s negative about this? And you can just upload, like, negative reviews and say, here’s some of the negative comments. And then you use AI to analyze the negatives and. And reframe them as honest, helpful expectations. Because sometimes it’s like, I’m writing a product review and it’s like, here, here are the two negatives that I see.
Number one, it’s not cheap. Now here’s why it’s not cheap. But I’m setting an expectation and I’m being honest. And somebody that really is on a budget should not buy this product. And then a lot of times it’s like, well, there’s a learning curve, and here’s why there’s a learning curve. There are a lot of features, and here’s how to overcome that learning curve.
There’s some videos you can watch, and if you’ll take 20 minutes on the front end to learn, it’s going to save you hours a week. And it’s like you turn those negatives into products. So the prompt I use for this, and it really works at building trust and positioning you as like a real reviewer. Prompt here, this is the exact one I use. Summarize a few negative reviews of product and reframe them into fair points that actually help set expectations or highlight the product strength. That’s it.
Number three, way to use AI as an affiliate marketer for today, write a what would happen if you don’t buy story. All right. So we often focus by nature on what people gain, what you can get. But you can really speak to what they’re risking if they don’t buy. Tap into fomo. Fear of missing out. We fear loss more than we are excited about gain. And so we want to shift the conversation from what they’re getting to what they’re risking by waiting. This is great for urgency, especially in launches or cart close email or when a promotion’s ending. So the prompt here is very simple. Write a short story Style post showing what someone risks missing out, missing out on if they don’t take action on.
Name the product. Right? I’ve often decided that I put this into a narrative and I give the person a name and like, tell the story of George. So think about this. If it’s a weight loss product, tell the story of George five years from now. If he doesn’t lose the £80, tell his story of how he gained. How did he become 80 pounds overweight over the last two decades? What has that done for his life? And what will his life be like five or 10 years in the future? And I might give it like one thing, like, especially, you know, my audience has a lot of, you know, there are a lot of grandparents or something. So talk about how we won’t be able to play with his grandchildren and create a story about. I mean, that’s. AI is so, so good at that. And could you do it? Yeah, you could do it in a half an hour. AI can do it in a half a minute or less. So again, I’ll take that story, I’ll take that story brief from GPT and throw it over and Claude to actually write it.
Number four, analyzing affiliate program terms like a lawyer. Now, I, you know, you want to use the right AI tool for this, and I mentioned before, we created a tool called Affiliate Terms wizard that is specifically for affiliate program owners to create affiliate terms and conditions. Affiliate agreements. Right, but what about as an affiliate, you can use AI to read affiliate agreements. What’s allowed, what’s not, what do you need to be aware of? Like, can you really not bid it? Can you do no paid advertising? Is that what it says? Can you not send emails to your audience? So there’s two reasons to do this. Number one, before you sign up, like, do I even want to sign up with this program?
Oh my gosh, they’re so restrictive. I’m just going to pass. And number two, okay, you know, you signed up or, you know, you figured it was good, but you need to know it going into it. Like, hey, just, you know, you can’t, you can’t create your own images. You have to get images approved by the affiliate manager. That’s cool. So simple. Prompt. Here’s the affiliate terms for name of program. Highlight anything unusual, restrictive or risky I should know about as an affiliate or as a promoter. Very simple. And I used it earlier today to analyze one, and it pointed out something. You know, it pointed out that on this particular affiliate program, I thought it was kind of crazy, but you’re not allowed to post on social media without tagging them.
And I was like, I could see, you know, I can from their perspective. Like, you know, they want to see everything that’s fine, but just kind of seems odd, you know, because it removes the ability to post, you know, like, hey, want to know what my favorite tool for, you know, creating great photographs is? Want to know what my favorite tool for keeping your coffee hot in the morning is? Like, my favorite cup, my favorite mug, or whatever. Like, here it is. And so it was a weird term, but it was good to know.
Number five, break down. This is huge, by the way. Breaking down cost per use. This is something. Or time savings, right? This is something that most sales pages don’t do. But when something saves money, you need to justify the price by putting the product in practical terms. Is it a dollar a day? Is it 250 a day? Is it going to save you 50 bucks a month, 100 bucks a month? Is it going to save you 10 hours a month, 5 hours a week? Like, these become easy yeses. And I, I did that the other day with a product. The math was pretty complicated, and AI spit it out, like, in seconds because there were different pricing levels.
And I couldn’t figure out, like, okay, how much does that. How does that work out to? So I just gave AI the numbers. Like, tell me what it does, you know, tell me how much money and time this is going to save a person. And it was like, here, if you write this many things, if you do this many things, you’re gonna save this much time. It was just amazing. And you can use this in your emails anywhere. It’s such an effective way. And most sales pages don’t do it. So you can do it for your people, which means you’re going to make more sales. Number six for today is using AI as a creative brainstorm partner. This is something we talked about throughout the series, in a sense, but I haven’t really dug deep on it, really.
Like, AI is not just a prompt, spitter, outer. You know, bounce ideas back and forth, have a conversation with it. Most people don’t do that. It’s just. I would like to write an email. What email would you like to write? I want to write this email. It writes the email and you go, thank you. Brilliant. You know, please generate an image. It’s like, that’s not a conversation. But when you need to brainstorm, you really want to go back and forth, treat it like a thought partner.
Get my #1 affiliate recruiting email (the one I’ve personally used to recruit thousands of affiliates in dozens of niches). Grab your copy here!
There’s a key. I’ll give you a prompt and I’m going to give you a key. So the prompt is, I want to brainstorm ways to promote product, but I don’t want cookie cutter ideas. Can you ask me five creative questions one at a time to unlock unique angles based on my style and story? As you heard there, have it ask the questions one at a time. This is key. Don’t have it ask you five questions one at a time because it starts to, it actually will change the questions it asks and it really starts to dial things in and four or five questions in. It’s got a pretty good, it’s got some pretty good stuff. But yeah, this brainstorming idea and just bouncing ideas, having a conversation with it is so effective. Here’s one specific way to do that.
It’s actually number seven. It’s a separate thing in a sense, but simulating your audience’s buying journey. So use AI to become your audience and walk through what are they thinking before they buy. Then you use that to start writing the emails. So the prompt here, this is a prompt I’ve been using. Act like a skeptical blank, right? So act like a skeptical entrepreneur looking at product, right? What questions would they have? What might make you hesitate? What would help you say yes to this product?
And so I take that and I generate some of the objections and I learn how they go from objection to saying yes. Then I use that to write a brief and then I use that to create the content It’s like hiring like a marketing brainstormer, an SEO expert, a copywriter, an editor, all those things at one. And it is so effective. Again, it’s iterative and you brainstorm with it.
So what objections would you have? What questions would you have? Okay, why would you ask that question? How would you answer that question to overcome it? Why would you hesitate about that? Why would you hesitate because of this? And it’s like, well, it’s because I have three kids at home and I’m, you know, a single mom working a full time job. Okay. And that’s a lot of my audience. So now we need, we need to address that. Let’s think through that.
Number eight is auditing your content using AI to just take a look through all your old content. What, what can they find? Are there any affiliate products that you can link to? Is there, are there any keywords where, you know, like any blog posts where you’re, you’re ranking kind of high but not super high, Maybe you could improve it. Are there any improvements?
Some of you like your old content, Are there any ways just hey, are there any weak calls to action? Are there any missed SEO opportunities? What are some of the ways to improve this post? And so we actually have a VA doing this right now, just taking all of our old blog posts and saying analyze this blog post for outdated information, weak calls to action, weak CTAs, missed SEO opportunities, a few other things that it’s looking for and just suggest 10 ways to improve it for conversions.
And again, like I’ve talked about before, typically when you ask for good ideas and two to seven are not and you don’t have to accept those ideas. But we’ve had it like there were a few older blog posts where it found like things that we could link to and even like internal linking so we have more internal links between posts. Because thing is, if I wrote a post in October of 2016 and it still rank really high, I wrote a post in October of 2016, it didn’t link to anything after October of 2016. So it found places where that post could link and it made it really easy.
So we’re spending five minutes per post instead of an hour and a half per post. So it saves a lot of time and it’s a great way to just for everything to do better. And it’s going to help long term. It’s not going to help anything on day one, but it’s going to help our business long term. Number nine, looking for affiliate opportunities.
So if you’re creating content around a topic, take a moment, ask AI what affiliate products match it. You know, pretty simple prompt just like what are some high converting affiliate products that align with name of my niche that would match the, you know, this post, you know, include links if possible and it really just, you know, makes it an easy way to find something that might fit for that for that post or that content.
Number 10 reverse engineer what’s working for top affiliates? Alright, I love this one because it’s one of the best ways that I’ve used AI just to learn some things. So use AI to summarize the best ideas from high performing affiliates. Take the top five or 10 affiliates on a leaderboard and have AI analyze what they’re doing. Learn from the best. I’ve been doing this hardcore for about a year and a half now It was one of the first ways I used AI. I keep all their emails in a folder, I export that and then analyze it. I analyze their social media posts, analyze their blog posts. Okay, what’s working?
What’s working for them? And so very simple prompt. You know, here’s whatever. Here’s some emails from a top affiliate for this product. What are they doing? Well, how can I apply the same principles to my audience or my niche? How can I take this email and write it in my style? Sounds a little bit like stealing, but it’s not. I mean, it’s no different than if I looked at their email and decided I’m going to learn something from that and apply it to my emails. It can. It can learn headlines, CTA’s format, like so many things that it can do. So reverse engineer what’s working for those top affiliates when they publish a leaderboard.
Why not study the top ones? Number 11, help tie bonuses into the affiliate product. So what I mean by that is, we talked about brainstorming bonuses, but what if I’ve got like, 15 bonuses that I could offer and what I’ll do is I’ll tell AI, hey, here’s the 15 bonuses I could offer. I want to offer a bonus. Here’s the bonuses and a brief explanation of each. And I have this in a spreadsheet already. So it’s like I’m just copy and paste. Here’s the prices. Which of these do you think best tie in as bonuses for this product? I want the total value of all the bonuses to be at least $1,500. So then it’s like, here, this is a good one. And it’s like, I don’t really think that one is actually. But, you know, for the five suggestions are great. I need a fifth one.
I’ll pick this one. Boom. You know, again, it helped me. It saved me some time. And then I’ll say, here are the bonuses I’m offering. Help me write a short paragraph for each that explains how it helps my audience get better results with name of product. This is the important part, is that it ties your bonuses into the. Instead of just saying, and then you get this, and then you get this. Helps you. It’s so good at it. Oh, my gosh, it’s so good at it. And yeah, there’s the prompt. Just use it and trust me, it’s gonna. It’s gonna work. Make sure it’s writing it in your style, of course. And sometimes you have to say, you know, now take that and copy and paste it into another chat and rewrite it in your style.
But again, you’ll get it done in 45 seconds instead of 5, 6 minutes. Number 12, wording audience pain points in your own words. Okay. Thing is like you don’t, you don’t always need to sell the product. Sometimes you just showing your audience that you get them is enough. Show your audience you get them by voicing their struggles and then offering whatever you’re promoting as the solution. Offer the affiliate thing as the solution. So very simple prompt here. List three short paragraphs that start with if you’ve ever or anything similar really describing struggles that my audience has. End each one with a gentle transition into recommending product.
So if you’ve ever struggled to blank, this can help. And here’s how. If you’ve ever struggled with blank, then this can help. And here’s how. And it’s just again, could you do it on your own? Yeah. AI does it in 30 seconds. That’s what it’s all about if you haven’t noticed. Just saving a lot of time. Number 13, brainstorming topic ideas and than naturally pointing to affiliate, you know, relevant affiliate programs. So earlier I talked about if you, you know the content and you want to find affiliate programs but what if you, you kind of have like a topic in mind but maybe even no affiliate program and certainly no specific content. So prompt here. Give me 10 blog post or video topic ideas about topic that would lead naturally into a recommendation for you could either name the affiliate product or name like the niche so they would name into a high end camera made for professional photographers or something right?
So you’re going to ask you to kind of do both and brainstorm a lot of stuff. So you’re going to generate the, perhaps even the affiliate program recommendations. So then you’re going to sign up for the affiliate program and you’re going to generate some ideas for say blog posts or videos or social media posts or whatever and then you’re going to use, you know that the ideas to eventually create them.
Number 14 use AI to spot emerging trends. Highly recommend using GROK for this as if more up to date with trends. But like what products are selling, what categories are rocking, what you know, what different marketing strategies are on the rise before everyone jumps on them. So we’re looking for these emerging trends and we’re asking AI like hey, what emerging trends in this niche are starting to gain traction but aren’t saturated yet? Suggest affiliate products or strategies to test.
It’s so good at this. And again I do, I personally like GROK for this because it’s, it’s, you know, it has access to the X database so it knows what somebody posted hours ago and if there’s something that’s really and truly trending, trending, it has access, access to that. As far as I know, anthropic, you know, which is Claude doesn’t GPT, doesn’t Gemini. I’m not really sure but I don’t use Gemini a ton. I use, well actually we use Gemini a ton for certain things but I don’t personally use it very often. I can’t even. It’s been a couple of weeks since I last used Gemini versus, you know, I’m using GPT hour a day, grok about 30 minutes a day and Claude probably about an hour a day.
So it’s different. But as far as I know Gemini is not super up to speed on things like that. But again, I could be wrong and that might change by the time this releases and it’s only releasing five days after I recorded it. But anything involving just emerging trends, things like that, find whatever works best for you. Again, as far as I can tell, it’s grok but it’s also going to be like whatever, you know, what’s the most recently updated. I would imagine that a GPT updated yesterday will probably spot emerging trends better than a Gemini that was last updated 14 months ago. So keep an eye on stuff like that. It’s a really good way of using AI. And the last one, one of my favorites, creating a post purchase strategy.
So after someone buys through your link, show them what to do next. Show them how to succeed with the product, how, how to use it, how to get the most from the book, how to get the most from the course, how to use the, the thing they bought, how to get the best results and what else to buy. This is how we take that one sale and we earn it, turn it into repeat sales. This is how we build trust. This is how we earn additional commissions. This is how we, we create loyalty to you and to your brand. So prompt here. Write an email for customers who bought product through my affiliate link. Show them how to use it, show them best practices, how to get the best results, etc.
If you are ready to take your business to the next level and start an affiliate program, start with my free report, Your First 100 Affiliates. This report takes nearly two decades of experience, trial and error, and lessons learned about finding top affiliates in nearly every conceivable niche and puts them all into one report. Grab your copy here!
Then recommend one complimentary product and explain why it’s the perfect next step. This could also be a series. You could write a three email series so you lower returns because you’re showing them how to use it. So imagine they bought. Let’s again, let’s just say it’s, I don’t know, let’s say it’s a dumbbell set. And you show them the first one like some exercises they can do.
Then you show them maybe like nutrition in the second one. And then the third one, you explain why they now also need this thing. Here’s the next perfect thing to go along with this dumbbell set. It’s kind of a weird example. I can’t think of a good one off the top of my head. But okay, we did this recently. We promoted Stu McLaren’s the membership experience. And the first email gave them their bonuses. And the next just gave it to them and said basically like, congratulations, here are all your bonuses. The next email said, here’s how to use this one bonus. And it was actually, I think it was a five email sequence. The next one showed them how to use another bonus and then there was another one. And then the fifth email sold them something of mine.
And so it’s a great way just to make additional sales. But it also, we had no returns this year. Not a single person canceled. We’ve never done this before because it was always pain in the batter and I didn’t feel like doing it. But now with AI, it’s so easy that why not? We had no returns. It’s the first time I think I’ve ever sold $2,000 course. And we had zero returns. I think previously, you know, each year we’d have between two and four returns. Well, that’s 800, you know, 1600 to, you know, 3200 bucks that was costing us. So me taking some AI and writing a few emails, I spent 12 minutes, maybe 15 on the high end made an extra. Call it two grand, possibly, or more.
Let’s just call it two grand. Yeah, that’s 8,000 bucks an hour. I don’t make $8,000 an hour, so that was well worth it. So do this. That post purchase strategy. All right, that was a lot 15. But hopefully you’re seeing how AI is not just for writing captions, you know, sometimes answering questions. Right. It can really. I don’t know what the word I’m looking for, but it can really, like, level up your, your strategy, your content, your impact, lower your returns, all those things. And you don’t need to use all 15 of these this week. All right. Pick one, maybe two. Pick one. Actually, just pick one, try it, then try the next one and then try the next one. Just pick one for this week and really, like, zone in on it. And if you ever feel stuck, you want to try these prompts, like you need the prompts, text me 260-217-4619. I’ll send you the prompts.
Also, you can just ask questions there and I’ll probably answer them on the podcast, you know, pretty soon. And lastly, make sure you hit subscribe. We’ve got a bunch of new episodes coming up that are not about AI. At least they’re not entirely about AI. Probably still talk a lot about a AI, but got some really good episodes coming up you don’t want to miss. So make sure you hit subscribe and I’ll see you in the next one.
See you soon.