What good is it to have affiliates if they aren’t excited to promote you? The reality is that affiliates have tons of options these days and if you don’t create compelling offers for them to promote, they won’t. So, today, I’m revealing exactly how to make your promotions stand out and get your affiliates fired up to promote.

Click Here for The Written Transcript of This Episode

If you are ready to take your business to the next level and start an affiliate program, start with my free report, Your First 100 Affiliates. This report takes nearly two decades of experience, trial and error, and lessons learned about finding top affiliates in nearly every conceivable niche and puts them all into one report. Grab your copy here!


How to Determine the Right Affiliate Commission Structure

How to Find Affiliates

How to Help Your Affiliate Prepare for a Promotion

My #1 Affiliate Recruiting Email

Affiliate Recruiting Swipe Files

Avatar Creation Guide

TEXT ME: 260-217-4619

Don’t Miss An Episode – Subscribe Below

Listen to The Affiliate Guy marketing podcast on Apple Listen to The Affiliate Guy marketing podcast on Spotify
The Affiliate Guy Podcast on Google The Affiliate Guy marketing podcast - Stitcher
Email updates for The Affiliate Guy Program
Ask Matt McWilliams a question for the Affiliate Guy podcast

Previous Episodes of The Affiliate Guy

How to Use the Holidays to Recruit More Affiliates

How to Create High-Converting Affiliate Graphics for the Holidays

How to Make This Your Best Holiday Season Ever with Your Affiliate Program

How to Get Your Affiliate Program Ready for the Holidays

How to Maximize Your Black Friday and Cyber Monday Affiliate Sales

How to Create Compelling Affiliate Offers

So today we’re talking about how to create compelling affiliate offers that attract top affiliates. Here’s the deal. Creating a compelling affiliate offer, it’s not just about tossing out a few dollars and hoping for the best.

To truly engage the right affiliates, you’ve got to craft and present the offers that they would genuinely be interested in sharing with their audience. So we have to approach this first from the perspective of how do affiliates evaluate the offers. As I said, at the top, they have literally, even in the smallest niches, they have thousands of options.

So if you look at this just from an average platform’s perspective, and I’m not talking about little promotions, okay, like, oh, I put you on my resources page, that’s great. I want affiliates to put us on their resources page. I want them to put our clients on their resources page.

But I think about the things that I have on my resources page. That’s the only promotion that we do. I make like $50 a year. $100 a year, $200 to $750 a year in sales. It’s just not a lot. The companies that I make tens or hundreds of thousands of dollars for, are the ones that we actively promote.

And so if those are the types of promotions that we want from our affiliates, we have to stand out. Like on the high end, somebody’s going to do 15 of those a year. The average is probably more in the seven to eight range. That’s what we’re finding. That’s a whole nother podcast episode that I’ll probably do next year where I talk about kind of the ebbs and flows of affiliate promotion, frequency with affiliates, and what we’re seeing in the trend. Just for the record, they’re on the rise.

Don’t make the same mistakes I’ve made with my affiliate programs. Learn my top 20 affiliate program mistakes…and how to avoid them!

Affiliate Program mistakes to avoid

They went through a lull and now they’re on the rise. And I can talk more in-depth about that. But on average, they’re doing seven, eight a year. Let’s even go high and say ten. You’re doing ten a year out of 1000 options. That means you have a 1% chance of getting picked unless you create these compelling offers.

So we have to look at it from the standpoint of how do affiliates evaluate offers. What do they look at when they’re picking that one out of 50? That one out of 100. That one out of 200 affiliate programs. So depending on which affiliate you ask, the answer could vary. But there are some things that almost every single affiliate considers on some level. And that’s what we’re going to look at in this, is the things that every single one of them or most of them are looking at.

And the cool thing about that is, if you get all of these right, you win. Got about 10 – 12 things we’ll talk about today. If you get all of these right, you will win. Because do the math, you got 1000 options. 800 of them are gonna get only half of these right.  Another hundred are going to get maybe 60%, right? In fact, I say 800 are going to get half right, well 800 are going to get half or less just to be clear.

So we got about 100 left. 50 of them are going to get 80% right. Another 30 are going to get pretty close to 90, 95%, right? So if you get all of them right, you’ve got the ten and 20. You’ve got a 50-50 chance of getting an affiliate, and that’s what you want to do. So ultimately, from an affiliate perspective, how they evaluate offers, it’s all about two things.

WIIFM, we’ve all heard that one before. What’s in it for me and WIIFMA what’s in it for my audience? What’s in it for me as the affiliate? What am I getting out of this? The last one, I would say, is probably WIIFMT. What’s in it for my team? When we talk about prizes, for example, and that’s something that we’ve shared over the years, and we’ve talked about an affiliate many years ago, we had a great prize. The top three affiliates got this really cool thing, and it was an experience. And he went, But I can’t share that with my team. This was a value of about $60 to $75,000, the value to the affiliate. He said, the problem is I can’t share it with my team.

We were going to spend about 50 grand to make that happen. And then there was some other value to it. He said, rather than you spending that money on me, said, I’d rather just get 50,000 in cash because then my team is rewarded. My team will fight for me to get to that first spot so that they can split some of that 50 grand. He’s like, I will make a lot more money, and my team will make a lot more money, and they will be happy. They don’t care if I get to go on this unbelievable experience, even though long term, that experience is probably worth a lot more money to the business.

They don’t care about that. It’s not a tangible thing. So WIIFM, what’s in it for me? WIIFMA what’s in it for my audience, and again, to some extent, W-I-I-F-M-T? What’s in it for my team? So here’s a breakdown of what affiliates look for in an offer.

The first thing, obviously, is the product. You’ve got to have a product or a service that they can genuinely stand behind if you’re going to catch their eye. They’ve got to be able to picture themselves promoting the product, recommending it as they would to a friend, so they should feel confident with their audience. Their audience will appreciate, and resonate with what they’re promoting. And they have to be able to visualize themselves saying, yes, I put my stamp of approval on this and therefore it’s going to go well.

So that includes your service. When I say the product, that includes your customer service, that includes your sales process, and we’ll talk about these things as we go along. But like your sales page and your customer service, how do you superserve them? The emails that you send, the follow-up, are you upselling? That’s part of what’s in it for me. WIIFM. If you’re upselling and I’m going to make some more money as an affiliate, that’s great, but are you upselling?

Upselling upselling upselling upselling. Like every week you’re trying to just sell them more stuff, and they’re like, oh, my gosh. Are you sending enough emails that you’re communicating frequently with them and staying in touch with and checking on them, but you’re sending three a day, every day? And that could be a little bit over the top for the experience, so the product might not feel like something you’re like yeah, I want to really throw myself behind this. So that’s the first thing.

The second thing is the commission, of course, and that’s always going to be a focal point. This is a critical factor when affiliates evaluate whether or not they’re going to promote you. So all things being equal and all things are never equal, by the way, we saw all things being equal. Has that ever happened where there are ten things and the other nine are exactly equal?

No, but if you have a good product in the right vertical, the right niche, then yes, the commission is probably the most important thing, but the product is really the most important because this is the thing. No matter how good your product is, if the commission’s not good, I’m not going to promote it. And no matter how good your commission is, if the product’s not good, I’m not going to promote it. So they work in tandem. So higher commission usually equals better, all things being equal, and that includes conversion rate, which we’ll talk about if you pay 50% and another company pays 40%, I’m probably going to promote the 50% thing. Now, again, all things are never equal. There are so many other factors.

The third thing is just the niche. Does it match my niche? Which kind of goes back to, again, what’s in it for my audience? But the more finely tuned the niche, the better, the more I can say, yes, that is absolutely for my audience, or that is for a segment of my audience, the better. So, again, the more specialized, the more niched down it is, the better that it’s going to convert and the more likely affiliates are going to be to promote it. And so, yeah, I might do ten affiliate promotions a year in theory.

But here’s the deal. If I divide my audience in half, like, one of the ways I can divide my audience is experience level, and we have a pretty good peg on that with my audience. And I can say I could promote ten more beginner things and ten more advanced things. Technically, that is 20 things. Now, that does not double the revenue if I had promoted just ten things, but it usually increases it by 50% because I’m getting a better match.

Instead of promoting ten things to the whole audience and maybe making, just for nice round numbers, $25,000 per promotion, I’m going to promote 20 things, maybe more like 18. I’ll promote a few to everybody. But if I promote 20 things and I make not $25,000 per but not half that much either, I make, say, $17,000 per promotion, I make roughly 50% more money. If my math is right, I guess be like $18, $19,000 per promotion, but I’m going to make a little bit more money. And ultimately, what’s good for the goose is good for the gander.

You are the goose. What is good for you is usually meaning you, not the affiliate, but what is good for you, is good for the affiliates. So when you create a better sales page, that’s good for you, that’s going to be good for the affiliates. When you have better customer service, that’s good for you. It’s going to be better for the affiliates. When you have a better back-end offer, that’s good for you. It’s going to be better for the affiliates. So we’re going to take a moment. I want to talk about the basic principles of irresistible offers because that’s ultimately what we’re talking about. Irresistible offers to the consumer become an irresistible offer to the affiliate.

In the words of Don Corleone, the godfather. Right? Please tell me you’ve heard this.

“Make him an offer they can’t refuse”.

And so we’re going to talk about I got like eight or ten things here. These are the pieces of an irresistible offer. Questions to ask yourself so that ultimately you want it to be a struggle. You want it to be a struggle for them to turn down the offer you’re making the consumer. And so when you do that when you do, you follow these things, then it becomes irresistible for the affiliate as well.

So the first thing is we got to look at goals, look at pain points, right? That’s where it starts. This is ultimately about your avatar, and if you are not sure on your avatar, you need to get sure on your avatar. I will put a link in the show notes to our avatar training. It’s totally free. You can just download the guide, and watch the video. And I’ve been told this is amazing. Like, people have told me that we should charge for it. We just don’t.

So I’m going to put that link in the show notes so you can get the avatar training. Okay? So that’s the starting point. It starts with the audience, and even if you think you know them, go grab the guide and go through it. I’ve had people who are like, man, I thought I knew my avatar, but I didn’t really have it perfectly dialed in. And you want to really dive into their world. You want to feel “I feel your pain”. I’m just going to start putting clips of things in here. We got the Godfather.

I got Bill Clinton. I think The Godfather would be copyrighted, so I probably can’t use that. “Feel your pain”.

Give me a grade. Text me. You can text me. I’ll give you the number at the end. Just text me and let me know how my Bill Clinton impersonation was. But you need to understand their goals, their aspirations, right?

So what do they crave that they can’t grasp right now? That’s where your product comes in. So that’s the first part of creating an irresistible offer. The second thing is, how can you make your offer better than anything else, anything else on the market right now? So go look at the competition. What are others doing? What are their offers? What are their price points? What are they promising?

What guarantees do they have? What are the little extra bells and whistles they’re offering? I would go look at at least ten competitors, then ask yourself, how do I over-deliver? How can we pour on so much more value than what anybody else is offering that there is just literally no way they can say no? The next question is, how can you make your customer’s life easier and move them toward their goals as fast as possible? And this is all about speed and convenience. The name of the game is speed. How fast can I achieve it?

So, hey, do you want to lose ten pounds in a month or in 90 days? Safely, of course, and healthily. This is not about how do I lose ten pounds in two days. Don’t eat fasting is fine. But I’m saying that’s not, like, long-lasting. So again, ten pounds in a month or 90 days. Both of them are perfectly safe. Which one would you prefer? Speed, convenience, simplification. How can you simplify the process?

This is the reason why Amazon and Netflix, Uber and Lyft Airbnb companies like that. This is why they are so successful because they are always asking, how can we simplify the process for our customers? So how can you simplify if you can offer an easier, faster, simpler, more convenient way of doing something you will win that will become an irresistible offer?

The fourth thing is, what can we cut out, so to speak, splinter from the offer and make a more attractive entry point offer? Entry points are one of the keys we’ve talked about before, and we’re going to talk about this really in-depth. In about three or four months, I’m doing an episode where I’m going to share the new research because I shared a little bit of it, like two years ago, two and a half years ago. But we’ve got some new research about the difference between six and seven-figure affiliate programs, the difference between six and seven-figure months. And the number one factor that we saw across every single one of them is entry points.

So how can we take an entry point? How can we take a part of this big offer, this unbelievable offer that we created, and then take a part of it? And that’s our introductory offer as our entry point. It’s lower priced or potentially even free. It’s the appetizer before the full feast, right? It’s all about lowering that first barrier. So how can we do that? That becomes a part of an irresistible offer to the potential customers. Oh, my gosh, this is free. Or this is $47. This is $7. This is $10. This is $100.

There’s no way I wouldn’t pay that for this. And those barriers drop, so it becomes irresistible to the consumer, which becomes irresistible to the affiliate. If you do it as a paid offer, say $37, this is the easiest thing in the world. So, like, for us, it’s our Affiliate Recruiting Swipe Files. That is one of the entry points that we have that is like, why would you not pay us, I think, $17 to get our swipe files? That’s a part of an offer. They’re worth over $1,000. And of course, I’ll link to that. So you can go grab them if you want, but from our affiliate’s perspective, they can promote that and we just pay 100% commission on that.

So what’s the thing that you could offer? $37 offer, $17 offer, 97 on the high-end offer. That’s a piece of your big offer that you could offer as an entry point and pay 100% commission on it. You don’t even care if you make money on this little thing because it pales in comparison to what you’re going to make on the back end. The next question to ask yourself is, what problem do they want to solve right now?

Kind of goes back to what we talked about before. Solving this quickly, right? You got to meet them where they are. When people discover that there’s a problem. They want relief. They don’t necessarily want the whole cure. So I’ve talked about this. When I talk about how to create a lead magnet, if a friend comes to you and says, I have a headache, I know my back hurts. Oh, my gosh, my back’s killing me. It’s been hurting for days. It’s kept me up at night. And you write on a piece of paper, and you go, Here, I’ve got the solution. And you hand it to them, and it’s a chiropractor appointment for next Tuesday and a list of 37 exercises they can do every day that will solve their back pain in six months.

They are no longer your friend. They want an Ibuprofen. They want pain relief right now. They want a Tylenol. They want something to soothe that initial pain, and they want it right now. So, yeah, if you gave them, like, Egoscue exercises I think I mentioned this like ten or twelve episodes ago. I had excruciating shoulder pain, and tendonitis completely unsolvable. I had tried everything, and I started doing Egoscue. And this is not like an advertisement for Egoscue, but I started doing Egoscue, and I was like, okay, this is going to be something that’ll help me over the course of 90 days, and it fixed it in 48 hours. And I was blown away.

But still, if you told me it was going to solve the problem in 40 hours, I wouldn’t have believed you because that’s a whole different thing. Just look it up. Egoscue is spelled pretty much as it sounds. If you have paint, I would highly recommend it just my service to you. Not endorsed by them or paid by them. And I don’t have an affiliate link. Just google it.

All right, so that said, they want the solution right now. So how can I solve that problem right now? That’s that entry point. The entry point is to solve it right now. Because the thing is, when they have back pain and you solve it, it gives them that relief to go, okay, now I need the exercises so I never have that pain again. The 6th question is, how can you reverse the risk? How can you offer this over-the-top bold guarantee?

So I want you to look at the offer you’ve created, and I want you to scrutinize it. I want you to put on your Doubting Thomas hat. I want you to yeah, but it worked for them, but it’s not gonna work for me. Yeah, but I want you to go through all the yeah, buts. If you were the customer, what concerns would you have? What skepticism would you have? Go look at your competitor’s offers. Find the holes. Yeah, but you don’t do this, what guarantees are they offering? Amplify them.

What risk are you taking? Flip the risk. Offer a bold guarantee that it screams it like, we’ve got you covered. We got your back on this. So look at it from their perspective and find those holes where it’s like, yeah, but there’s a big risk here, and then flip it around.

The 7th thing is, does your offer clearly articulate the transformation? This is not about products. This is not about service. It’s about transformations. We all know the old saying, customers aren’t buying shovels, they’re buying holes. A lawn mower is not you’re not buying blades. I’m not buying a tractor with blades. I am buying a freshly cut, perfectly level it only takes me an hour to mow two acres on our property lawn. That’s what we bought when we bought a lawn mower. If I wanted blades and other stuff, like, I wouldn’t have bought this lawn mower.

Not sure how much to pay your affiliates? Watch my free video tutorial on YouTube that walks you through step-by-step.

how to determine the right affiliate commission youtube video

It’s about the ride. It’s about the fact that I can do it in an hour so I have more time for family. But here’s the thing. You say, well, why don’t you just hire somebody? Because that would be the other solution. Because I like it. I want more time with my family. I want more time to relax. But I also like going out and working and getting sweaty, but not so sweaty like pushing a push mower for 6 hours on the property because then I don’t want to do it. I wanted that in between. And that’s who they’re targeting. They want people who still want to get outside.

I want to get the sun. I want to get a little dirty. I want to accomplish something like you have no idea if you’re not a guy who mows a lawn. This is the thing. This has been into a meme, but it is so true. I find myself just staring outside for the next day or two and looking at it. It’s ridiculous. I’m admitting it. It’s absolutely insane what we do as men.

But I’ll go up to my bedroom, which overlooks the front lawn. We don’t have any back windows on that side of the house, but I go over and I just look at it. I go really straight lines. Looks really good, so green. What’s up with that patch down there, though? I need to fix that. But now, I mean, I see this and that’s about the transformation it gets. So understand the change that your offer brings. And then shout it. Like, shout it out from the rooftops, right?

Number eight, what social proof or testimonials do you have? If you’ve got Raving fans, reach out to them. Ask for reviews. Even better, ask for video testimonials. Those Raving fans, those over-the-top enthusiastic fans, those are the secret sauce. And of course, turn them into affiliates. By the way, turn them into affiliates if you want to create Raving fans. By the way, if you’re not there yet, like, you don’t have Raving fans, go check out my book, Turn Your Passions Into Profits. There’s an entire chapter. I think it’s like step five or six in the book where I talk about creating Raving fans, and it’ll walk you through everything there.

But then you take them and you turn them into that social Proof, where you got videos from them on the sales page. You got videos from them. Their stories. You’re telling their stories. Their stories act as a proxy for your new customer’s story. When I hear from somebody, I’ll give you an example, when I was starting my first business, what I wanted to know is, how did somebody go from zero to $5,000 a month? I didn’t want the million-dollar business story because I couldn’t relate to that, couldn’t even wrap my head around doing a million dollars a month.

But that’s where I was. I wanted the $5,000 stories, and they Raving fans. And I saw these videos for some products, and they were doing $5,000 a month. And I went, I’m going to buy! As I progressed, and I turned my business into a five-figure a-month business, $10, $15 thousand, $20,000 a month. I want to know how did they get to six figures? And then from there, I want to know how did they get to a million dollars a month. Now I’m at the point where I’m like, okay, and this is kind of crazy, but can I get to 10 million a month? Probably not. But maybe it’s possible. Those testimonials, if somebody can show me that they help somebody do that, I’d probably buy.

Number nine, how can you use scarcity and urgency? How can you make it limited time? How can you introduce some scarcity? Limited capacity, limited availability, something that kind of grouponizes it, right? Just think of any ways you can introduce scarcity and urgency that makes it irresistible. And then this is the big question. I got this from Brian Dixon, and I’ll give him credit because that’s where I heard it from. I don’t know if he got it from Russell Brunson or not, but I got it from Brian Dixon. He said, Is this offer worth ten X what I’m charging? Brian said, Everything we offer, I want there to be ten X value. So that’s the question I’m always asking myself.

It’s not about pricing. It’s about providing ten X more value than anyone else out there. So if I’m going to charge $1,000, how is this worth at least 10,000? I mean, at the minimum, you should be making 10,000. Really? You should be making 25. Like ten x is kind of the low end. How can I 25 x whatever I’m charging for this? So that’s how you go out there and make a product irresistible, an offer irresistible.

So we’ve clarified what affiliates look for and we’ve clarified how to make an irresistible offer. In general, how do we then create a compelling affiliate offer? Well, the first thing is focusing on your high-value products. Unless you are truly like a retail affiliate thing, like Target, Shutterfly, or Adidas, where you have a product suite of thousands of products and literally all of them are available. Most of us have between two and 25 products. Think that’s about where we’re at about 18 to 20 products. I mean, if you really ask, like, you bought one of my products, you say, Can I promote that? Yeah, we’ve got an affiliate link for but we don’t really make focus on them.

We focus on our three to five core products. Like, we are super proud of them. They have substantial value. They are definitely 20 x products. They have huge profit margins, and this allows us to offer a high commission. Whereas some of our products, we don’t feature them because we have a really low-profit margin. I just don’t want to really have affiliates promoting them unless they want to because I just don’t make enough money. I figure we’ve got two bullets in the chamber for an affiliate to fire in a given year promoting us. Do I want them promoting something that’s going to make me $50 or $5000? I’d rather have the latter.

The second thing is just providing that special offer within the offer. So extra value specifically to the affiliates. How do you make the affiliates jump? Give them an exclusive code, an exclusive promo code, some sort of exclusive offer, or an exclusive bonus that only an affiliate can promote. The next thing this sounds weird, but just details of your offer, the details of why you’re better. It’s the little things. I don’t even know how to describe it, but just when you’re reaching out to a prospective affiliate, once you get kind of past that, like, yes, I’m interested, and you talk with them, don’t be vague. That’s really what I’m saying. Give them all the numbers they need.

We’ll talk a little bit about that next week when we talk about EPC and other metrics. But give them the numbers they need. Give them the details on who the market is and who it’s not. Give them details on who this product is for and who it’s not. Give them details on how to market it. Give them all those details.

Obviously, number four is just a competitive commission rate. I have entire episodes where I talk about what to offer as a commission, but generally speaking, you have to match or beat the competition. Or at the very least, if your price point is higher and if your touch is higher, your offer is better and your conversions are better, you need to be in the same ballpark no matter how good your conversions are. If the competition is offering a 40% commission and you’re at ten, you’re not converting four times better or four times higher price. I’m not going to believe that.  Now, if the competition is at 40 and you’re at 30, I’m open to a conversation about how you convert better and all those things. But I mean, again, if they’re at 40 and you’re at 10, that conversation is never going to take place.

The next thing is, number five is to build the best freaking sales page in your niche. Look at all the things that your competition is doing. Steal the things that are awesome. Get rid of the things that aren’t. Steal from other niches. Like, this is where 80% to 90% of your efforts go, because it’s what affiliates see. We need to convert people, of course, but this is also what affiliates see. And if they look at your sales page and go, you have nothing. I don’t care how good your service is, I don’t care how good the product is, I don’t care how good your commissions are, or what you say the conversion rates are. If your sales page sucks, do not pass Go, do not collect $200. You’re never going to go from there.

Number six, make sure you are testing and keeping an eye on things. Make sure that things are working because the same kind of thing, like, oh, your website’s down. Now I understand websites go down, I don’t know, like three or four episodes ago. I bragged on our host Agathon, by the way. And the irony is, like, notwithstanding what I’m about to say, they are the most amazing host I’ve ever worked with. They’re a little expensive, and there’s a reason because they make life easy for me. When I want a new domain, I send them an email and say, register this domain and set up WordPress for me.

And they do all the work. I don’t have to pay them anything. It’s included in our price. I’ve never logged into the back end. I just tell them to do stuff, and they do it. And just to be clear, it’s not like thousands of dollars a month. It’s a little bit over $100 a month. And it’s the best money we spend because they do the workforce. And the uptime has been 100%, literally 100% for over three and a half years.

The other day, our website went down for about half an hour. It finally happened, like, after I’d said all this good stuff about them, then our website went out and it kind of sucked because I actually needed to do something. I was literally needing to do something on the website. And I never work on our website, but there was something in particular that I could do, and I saw, and I was like, I’ll just fix that real quick. It’s easier than telling somebody to do it. And then our website’s down for about a half hour, 40 minutes, and it happens.

So I know that things like that happen, but you want to make sure that things are working. Don’t have things break that you can control. Oops, I forgot to set that thing up. Oops, the upsell doesn’t work. Oops, the buttons not working. Oops, that image isn’t showing up. No, you make sure everything is working on your end, that you have the best hosting you can, so that it’s down 30 minutes every three and a half years, which is what we’re running at right now.

The next thing you have to do is, once you’ve tested everything and it’s working now, you start promoting it to your affiliates. It’s the last thing here. When you roll out to affiliates, make a big deal out of it. You’re doing a launch like, this is a big freaking deal. You want to announce it on your personal Facebook, on your company Facebook, to your consumers via email. You want to roll out your affiliate program. Not in a soft way.

Let me back up. Assuming that you’ve tested it again and you’ve signed up as an affiliate yourself, I skipped a step there in the testing. So it’s like six B, right? Six a is tested. Six B is tested as an affiliate. What I mean by that is, run some ads using an affiliate link. Don’t run your Facebook ads using an affiliate link. Once you have real affiliate affiliates, run some ads using an affiliate link so you can test out the tracking and make sure it’s working. Send some emails where you send them to an affiliate link. You may even invite one or two small to medium-sized affiliates who are friends and have them promote for a week or two before you roll it out big okay?

So just to be clear, I didn’t specifically say that, but that’s step six B, right? Then you roll it out. And when you do roll it out to affiliates, you make a big deal out of it. You’re everywhere. You dominate the market for a week or two. Why? So that you can do just like movies do. Make a big freaking deal out of it. And you launch it to affiliates with that irresistible offer that you’ve proven works, that you’ve tested, that it’s ready. So that is how you create irresistible offers for consumers, and for affiliates.

Hopefully, you got a ton out of this episode. This has been a fun one. I’ve enjoyed sharing that. I haven’t really talked about offers before, so it was kind of cool to talk about this today. If you have any questions about this or anything else, feel free to text me anytime at 2602174619. I’ll include links to everything I talked about.

Make sure that your affiliate program has a solid agreement (AKA Terms & Conditions). To make things simple, grab my template here!

Yes, our host Agathon that’s again, 30 minutes of downtime in three and a half years is pretty freaking awesome. And everything’s lightning fast, and they’re amazing to work with. So I highly recommend if you’re looking for a host, or even if you’re not and you just think, oh, that kind of sounds cool, go check them out.

I’ll link to that Avatar Guide. Trying to think of what else? The Affiliate Recruiting Swipe Files. If you want to learn how to recruit affiliates, go get the swipe files. I’ll include a link to My #1 Affiliate Recruiting Email, you can get that for free. And then from there, we will try to upsell you and say, do you want all of them? And it’s like 17 or $37. It’s basically almost nothing.

And yeah, if you go through that link and you’ve been through an affiliate before, they’re going to get credit. We offer a lifetime cookie to our affiliates, by the way, so you’re going to get credit. And we’ll include a link to my book as well because I know I mentioned that.

On that note, if you want to be an affiliate for us, shoot me an email personally. Or you can text me. I just gave you the number there. Or shoot me an email. matt@mattmcwillams.com I will connect you with our affiliate manager. That’s right. I’m not my own affiliate manager anymore. I was for the first 15 years. I am not anymore. Haven’t been for a couple of years now. But I will connect you with our affiliate manager. She will hook you up with everything to promote us. She’s only going to give you like, the top three or four. We’re going to give you everything because that’s what we talked about today, and you’ll kind of see how we do it. It’s a great way to see behind the scenes how we do it as well.

Last thing, make sure you hit subscribe so you don’t miss the next episode or any of the future episodes we have coming up. I’ve got a good one next week. “How to Make Your Affiliate Program Attractive to Affiliates”. Another one we just talked about.

There’s some other stuff. This one actually, guys, I’m pretty excited because I have done 571! I believe I’ve talked about parts of what I’m talking about in the next episode in a bunch of the 570-plus episodes. But for the first time next week, I’m going to share the whole playbook, the entire comprehensive guide combining hundreds of episodes on how to make your affiliate program stand out and appeal to potential affiliates.

So that’s what we got coming up next week. After that, I’m going to talk about how to recruit and work with international affiliates, how to make money from affiliate product reviews, and then, of course, as always, at the end of the year, I’ve got my 2024 affiliate marketing predictions, so make sure you hit subscribe so you don’t miss any of those episodes.

I’ll see you in the next one.


Text me anytime at (260) 217-4619.

Or…check out some of my free reports to help you get on the right track:

Find Your First 100 Affiliates

template for affiliate program terms and conditions

Affiliate Program Terms & Conditions Template

email for recruiting affiliates

Get My #1 Affiliate Recruiting Email

top mistakes to avoid with your affiliate program

Avoid The Top 20 Affiliate Program Mistakes

email templates for activating affiliates

Turn Inactive Affiliates into Your Best Affiliates

Affiliate email template for affiliate managers

Get My Template for Writing Affiliate Emails

Sales secrets of successful affiliate marketers

Affiliate Marketing Sales Secrets

Ultimate Guide to Affiliate Marketing with a resources page

Learn How to Create a Resources Page

guide on how to write a product review with affiliate marketing

Learn How to Write a Product Review

Leave a Reply

Your email address will not be published. Required fields are marked *