Can you believe that the year is already halfway done? Time flies when you’re having fun and I’ve had a blast this year writing and sharing with you. Thanks for reading and I look forward to an even better second half of the year.
June was another amazing, record-setting month and below I share with you the highlights, lowlights, lessons and a recap of the month that was.
The clear highlight of June was the launch of our WORLD CHANGER (JUST LIKE YOU)™ t-shirts. We had a Buy One, Get One Free Pre-Order Sale and placed our order with the t-shirt company last week. They’ll ship out right after the July 4th holiday and we could not be more excited to get them in your hands.
Thank you for making it an awesome sale. I can’t wait to see you in the shirts.
We shared our process for designing, promoting, and selling the t-shirts here.
The other highlight is that once again we had a record month in terms of traffic, subscribers, comments, and more. Thank you!
Lesson #1: If you are building a platform of your own, you need to know about post-specific opt-ins. I stumbled across this method of building a list by accident when I offered a free download on a post. The download was specific to the post and supplemented the material in the post. You can see my original example in this post.
My normal opt-in rate is approximately 0.8%, meaning that it takes about 120 visitors to get one opt-in. Granted, a lot of visitors are already on my list, but that rate has held pretty steady over the past two years.
With post-specific opt-ins, the opt-in rate ranges from 3% to as high as 14%, averaging out at about 6.5%. In other words, it only takes about 15 visitors to get an opt-in.
It turns out that numerous other bloggers have found the same thing to be true and today, the majority of my posts have a supplemental opt-in specific to the post.
Lesson #2: My biggest strength, as an entrepreneur and leader, is also my biggest weakness. I am never short on ideas and my favorite question is “what’s next?” But I often fail to digest the lessons I’ve learned from executing previous ideas (i.e. the t-shirt launch). I also fail to think things through from start to finish.
Thankfully, I have best business partner and spouse one could hope for, especially if that someone is like me. I am a hard-charging, High D, who shoots firsts and aims later. Tara is the perfect counterbalance.
Thanks to her, we are holding off on new products, a podcast, and more for now and will spend the summer planning some great launches for the fall.
The lesson in short is: Find yourself someone who balances you out. If you are quick to act and slow to think, find someone that drives you crazy the other way. You need that other person.
My top posts in June were as follows:
- Who Else Wants to Leave a Legacy Like This?
- The 6 Questions I Ask Every Day (and that You Should, Too)
- The Magic Number That Will Make You a Better Leader
- Would You Fire a Person for This?
- Are You Predicting Your Own Downfall?
Top Community Members
A huge thank you to the top members of the community in June. You are awesome!
- Jon Stolpe
- Jana Botkin
- Zechariah Newman
- Gertrude Nonterah
- Dan Black
- Steve Pate
- David Mike
- Heidi Bender
What was the highlight of your June?