Over the years, I’ve found one of the secrets to affiliate program success. It’s right up there with knowing the right people, having great conversions, and copywriting. It’s the F-word…fun, that is. Get your mind out of the gutter. Affiliate programs should be fun. For your affiliates and for you.
A few weeks ago, during Jeff Goins’ recent Tribe Writers launch, I had an interesting discussion with Jeff’s operations manager, Kyle Young. He said to me, “I want this launch to be so fun for our affiliates that they’ll tell everyone about it and beg to promote again.”
Whether you love him, hate him, or can’t quite figure him out, you have to admit that Donald Trump’s campaign for president is something to marvel at. I will not get political with this post (translation: I will probably say something that makes someone post something nasty in the comments), but I will share 7 things you can learn from Trump’s campaign to benefit your marketing.
DISCLAIMER: I am not endorsing Trump’s (or anyone else’s for that matter) campaign tactics, policies, or hairstyle. That said, I’ll probably make at least one or two commentaries that make you disagree with me…and hopefully laugh.
Here are the 7 things you can learn from Donald Trump’s campaign. Each of these, if applied correctly, can greatly benefit your next marketing campaign, whether it’s for your own launch or an affiliate promotion.
Right off the bat here, let me be clear about something. I can’t stand Nickelback. Their music is repetitive, unoriginal, and if you’ve heard one song, you’ve heard them all. And that is exactly why they are one of the best-selling bands of all time. We can learn a lot from them.
I actually had no idea until I looked them up on Wikipedia recently that Nickelback was as popular as they are. I’ve never met someone who actually admitted they like the band (except my 15-year old nephew and the poor kid just doesn’t know any better).
But someone is buying their music. As in hundreds of millions of people. And no road trip is complete without me hearing at least one of their songs on the radio as I furiously reach for the “SCAN” button.
They are everywhere. And for good reasons:
How do I get my team to understand what is important?
When Jack asked me that, what he was really saying is, “How do I get my team to understand me?”
Jack was like many entrepreneurs. He was full of ideas, always chasing the next big thing, and his team was reflective of his personality.
But there was a big problem: they often ignored the big priorities, no matter how important they were to Jack.
“What are your priorities?” I asked. Jack rattled off a list of six items as if they were a part of a script.