What Nickelback Can Teach You About Effective Messaging

Repetition Might be Annoying but it Sure Works

Right off the bat here, let me be clear about something. I can’t stand Nickelback. Their music is repetitive, unoriginal, and if you’ve heard one song, you’ve heard them all. And that is exactly why they are one of the best-selling bands of all time. We can learn a lot from them.

Marketing lesson from Nickelback

I actually had no idea until I looked them up on Wikipedia recently that Nickelback was as popular as they are. I’ve never met someone who actually admitted they like the band (except my 15-year old nephew and the poor kid just doesn’t know any better).

But someone is buying their music. As in hundreds of millions of people. And no road trip is complete without me hearing at least one of their songs on the radio as I furiously reach for the “SCAN” button.

They are everywhere. And for good reasons:

Repetition.

Predictability.

Episode 099: Prosperity With Purpose with Ray Edwards

Why You Should Choose to Prosper

Have you ever had the opportunity to talk with someone that you have looked up to for a long time? What would you ask them? What would you talk about? Recently I had the opportunity to do just that…my guest and I talk about fear, business and how to prosper with purpose.

Episode 099:  How to Change the World Through Business with Ray Edwards

Today’s Topics

In today’s episode, our guest and I talk about:

  • What the root of business is
  • How business is inherently good
  • What “prosperity with purpose” means
  • The importance of authenticity in business
  • The role Ray’s faith plays in his life

About Today’s Guest

Ray is a copywriter by trade (meaning he writes sales copy, so don’t ask him how to copyright your new widget). He has worked with some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul), and Tony Robbins. He is also a speaker and author, hosts my favorite podcast, wrote the #1 Amazon Bestseller Writing Riches, and a good friend.

How Our Expectations Create our Reality

In every part of life, we usually get what we expect.

If you wake up expecting your boss to be a jerk to you, he probably will be. If you drive to the gym expecting to be unfocused during your workout, you’ll find a gym full of squirrels. If you expect your child to act up at just the wrong time, guess what he or she does?

You get what you expect, good or bad.

Expectations Create our Reality Our expectations create our reality. You get what you expect, good or bad. (Tweet That) | Share this Graphic on Pinterest | Share on Facebook

Years ago I heard a story about a store clerk. I am almost certain that I heard this story from Zig Ziglar, because I can just hear it in his voice.

Whether it was him or someone else, it illustrates how our expectations create our reality so well.

The Mind of a World Changer | Fixed vs. Growth Mindset

Do you believe in your own abilities?

More importantly, do you believe that you can improve them?

That latter mindset is the key to higher performance. It’s the key to learning and achieving. And it’s the key to changing the world.

Do you have a growth mindset or fixed mindset? Believe that you can change the world and you WILL change the world. (Tweet That) | Share this Graphic on Pinterest | Share on Facebook

There was a time when I thought my blog would never grow.

My traffic had leveled off, my subscriber numbers were steady, and it just wasn’t that much fun anymore. I was stuck in neutral. I had stopped believing that I could do better, that I could learn more, and that I was having the impact that I set out to have. I wasn’t changing the world. I merely existed.

And then…

Teach a Man to SELL Fish | Five Ways to Learn to Sell Better

Listen to this post

There is more to the fish parable than just giving and teaching.

Teach a man to sell fish

You know the saying:

Give a man a fish and he’ll eat for a day. Teach a man to fish and he’ll eat for a lifetime.

But there is more to it than that.

I say:

If you only teach a man to fish, he’ll soon grow tired of fish. Eventually he might grow so sick of it, that he will no longer eat. And he will die of starvation.

But…

Teach a man to sell fish and he’ll feed the world and enjoy a variety of foods with the profit.

Yes, teach a person to sell and they can do nearly anything. And yet, our schools teach nothing of the sort. So it’s on you and me to teach these skills to the ones we care about.

How should you respond to failure?

“I am a failure.”

With those words, I launched this blog more than seven months ago.

Success is stumbling from failure to failure with no loss of enthusiasm. - Quote from Winston Churchill

But I was wrong. I meant well, but my words were poorly chosen.

If you have ever listened to Zig Ziglar, you have probably heard him say that “failure is an event, not a person.” I certainly had.

So why did I write those words? Why did I declare that “I am a failure?” Probably for effect more than anything. But that doesn’t make them right.

Can you imagine anyone saying:

“I am cancer.”

“I am the flu.”

“I am a bad haircut.”

“I am a fan of the Backstreet Boys.”

Of course not. These are all events, not persons. They are phases of life that we pass through. They do not identify us.