Recently, I looked through one of my wife’s old business books from college. The section about entrepreneurship had a half-page about online business. A half-page out of 400+ pages. That was the extent of their lesson on the internet. This little section packed a lot of punch though and all of the tips it offered for businesses in 2001 still apply today. Watch this video as I unpack these fundamental principles that have stood the test of time.

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