Yes, most affiliate programs should allow paid ads, with written rules about which channels affiliates can use, whether they can link directly to your site, and what they cannot bid on. Programs...
Should You Let Affiliates Run Paid ads?
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How to Build the Business Case for an Affiliate Program
The pitch that gets an affiliate program funded, in the numbers your CFO actually wants to see. The business case for an affiliate program comes down to three numbers: what it costs to start, what...
How Long Should You Pay Recurring Affiliate Commissions?
How long you should pay recurring affiliate commissions comes down to one number: how much gross margin you can hand over before the customer stops paying you back. Most subscription businesses land...
Can You Manage An Affiliate Program With AI?
Yes, you can manage an affiliate program with AI, but only up to a specific line. AI handles drafting, analysis, and surfacing problems you would have missed. AI should never move money, approve a...
What Is The Best Affiliate Software For Course Creators?
The best affiliate software for course creators handles three jobs that generic tracking software ignores: getting affiliates to promote after they sign up, training them on your offer before cart...
How to Fix the Biggest Problems Holding Back Your Affiliate Program
Every affiliate program runs into problems. Some show up before you ever recruit your first affiliate, like choosing the right tracking software, fixing website issues, dialing in conversions,...