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Most programs send a generic confirmation email and then go quiet. What you send new affiliates in their first seven days determines whether they ever promote. The short answer: a welcome email on...
Most affiliate contests fail for one simple reason: they only reward the top 1 or 2 performers. The other 98% of your affiliates check the leaderboard, see they have no shot at winning, and go back...
Affiliate marketing and paid ads both acquire customers, but the underlying economics are almost opposite. Paid ads charge you upfront, whether or not anyone buys. Affiliate marketing pays out only...
Coupon sites and loyalty platforms can either add real incremental revenue to your affiliate program or quietly cannibalize sales you were going to make anyway. Whether to allow them depends on what...
Your best affiliate prospects are usually hiding in plain sight... on other people’s leaderboards. In this episode, I’m breaking down how to recruit affiliates from competitor leaderboards,...
Most affiliate programs treat relationships as a nice-to-have. The ones that actually scale treat them as the whole game. Here's how to build the kind of affiliate relationships that stick, year...