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Most affiliate programs don’t lose affiliates because the product is bad... they lose them because it’s harder to promote your offer than someone else’s. In this final episode of the 6 C’s series,...
EPC, or earnings per click, is the number affiliate managers need to know cold, because it's the first number experienced affiliates ask about when evaluating your program. Here's what it means, how...
Structuring affiliate commissions for a SaaS product requires different math than a one-time purchase. Your churn rate, customer lifetime value, and average contract length all change what you can...
Affiliate marketing on Pinterest works differently than on every other platform, and that difference is the whole reason it's worth your time. Most social platforms push content to followers....
If you're trying to decide between a referral program and an affiliate program, or figure out whether you need both, the confusion is understandable. The terminology overlaps, the software vendors...
Affiliate marketing for bloggers works best when you treat your existing content as an asset to optimize, not just a feed to monetize. Audit your top-traffic posts for purchase intent, update them...