When Billy Graham passed away recently I spent some time thinking about how this great man had influenced my life and what he had taught me, not just personally, but professionally. Regardless of your faith or opinion on his religious views and beliefs, there is a LOT we can learn about marketing from the life of Billy Graham. In this video, I share six marketing lessons I learned from Billy Graham.
Earlier this week I shared some of the general life lessons that I learned from a trip that my wife and I took to Cedar Point: The Roller Coaster Capital of the World. In this video, I want to share with you some affiliate marketing lessons I learned while I was there as well.
A couple times a year my wife and I take a trip to Cedar Point – The Roller Coaster Capital of the World. We spend a couple days riding as many roller coasters as we possibly can. That might not seem that amazing until I tell you that a few years ago I was deathly terrified of roller coasters. Today I want to share with you what overcoming my fear of roller coasters taught me about affiliate marketing and life.
If you’re reading this right now I know one thing about you – you are successful. You may not feel successful. You may not have a million dollars or own an Inc. 500 company, but you are successful. Because you are learning and growing. You’re reading these words and you are going to watch the video below. In this video, I’ll share 4 things you must do if you want to be successful. Watch it now – but only if you want to continue to be successful 🙂
When you get started in affiliate marketing, just like when you start anything, you have a ton of enthusiasm and excitement — which is a good thing. But it can also lead to mistakes that are easily avoidable if you just know what they are. In today’s video, I share one of the most common mistakes that I see new affiliates make.
Recently I had a subscriber ask me how to determine what price points they should promote as an affiliate. This is a question I get asked fairly frequently, and there isn’t a good one-size-fits-all answer. There are three things to consider when determining what price points you should be promoting to your audience. I share them with you in this video.
Recently I made a decision I NEVER make. Normally my team and I plan out our promotions several months in advance, but this time I made a decision to promote an offer and sent my first email the same day. I don’t typically recommend doing that, however, I learned three very important lessons from the experience. I share those with you in this video.
How heavy is a 10 lb. weight? 10 lbs., right? Well, that depends… if you picked up a short book beforehand, it feels pretty heavy. But if you just got done deadlifting 250 lbs., 10 lbs. doesn’t feel like much at all. This is called perceptual contrast, and you can use to great effect in your affiliate marketing. I’ll tell you how in this video.
When you are promoting an affiliate launch, the urgency is built in. There are deadlines, cart closes, bonuses going away. And as I often say, nothing moves people like a deadline. But what do you do when you are promoting an evergreen offer and there isn’t urgency? Today I will share with you the best ways to create urgency when promoting an evergreen offer.
Recently I read a comment from my friend Jim Woods. He mentioned the concern that many people have – affiliate “overlap,” as he called it, or affiliate saturation. Basically, he said he was on several people’s lists who would be promoting Jeff Goins’ Tribe Writers launch at the same time and wondered about subscriber fatigue, lower email open rates, and even unsubscribes. In today’s video, I share two things to remember about the myth of affiliate saturation and one way that IF it happens, it could work to your benefit.