We all love the big product launches. They are exciting, have great contests and prizes, and a wonderful way to bring in a lot of money in a short time. But evergreen offers can be incredibly lucrative as well.

The advantages of a time-bound launch are clear:

1. They build buzz. When many people are promoting the same thing, it certainly makes waves.
2. Affiliates love the contests and prizes. Let’s face it…affiliates are competitive by nature.
3. The “Launch Echo.” A “launch echo” is the natural positive effect launches have on your brand, which is often long-lasting. Credit to Jeff Walker for coining this term.

But they also have their downsides…