So you wrote a book… now what? If you want it to actually, you need affiliates. The truth is, books don’t magically fly off the shelves. Even bestsellers usually have a small army behind them. In today’s episode, I’ll walk you through how I found affiliates for my book… and how you can do the same for your launch, whether it’s a book, a course, or anything else.
Click Here for The Written Transcript of This Episode
Links Mentioned in this Episode
Affiliate Marketing for Authors Training
Behind the Scenes of the Real Artists Don’t Starve Book Launch
Your First 100 Affiliates Report
Affiliate Recruiting Swipe Files
How to Recruit New Affiliates You Don’t Even Know
The Book on Affiliate Management
TEXT ME: +1 (260) 217-4619
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Previous Episodes of The Affiliate Guy
The Shocking Truth About My Affiliate Program
How Affiliate Managers Can Get Focused and Stay Focused
$5.7 Million Affiliate Launch Secrets: How Instagram Fueled a Top 10 Finish
$5.7 Million Affiliate Launch Secrets: How Justin Demers & Sara Temte Climbed to Second Place
How I Found Affiliates for My Book (And How You Can Too)
So you wrote a book. Now what? If you want to actually sell, you need affiliates. The truth is books don’t magically fly off the shelves. Even the best sellers have a small army behind them promoting it. In today’s episode, I’ll walk you through how I found affiliates for my book and how you can do the same for your launch.
Whether it’s a book, a course or anything else. So I am in book mode right now. I am in full out book mode. In addition to everything else going on on our company and actually both of my companies we’ve got, I’m running 1, 2, 3 book launches for clients. Excited to tell you about those coming up. One of which we’re working with some People like Brad Paisley and Dirks Bentley, Scott Hamilton, the figure skater, some other just amazing people.
Alan Jackson. If you like country music, you’re gonna like this book. And it’s not about country music. Those just happen to be some of the people involved. That’s really cool. But not only are we running those three book launches and everything else going on our companies, I have my book, my new book, the book on affiliate management is depending upon when this airs.
It’s either live or it’s just about to go live. And you can check that out, by the way, affiliatemanagementbook.com and we’ll put a link to that in the show notes. It’s probably live by the time this airs. So I’m going through that right now. I am, I am in full book mode and we have some amazing people lined up who are going to promote the book.
And that’s what we’re talking about today is promoting a book using affiliates. Now everything that we talk in this episode in terms of promoting a book launch, it really applies to any product launches. Now there’s some nuances we’ll talk about in this episode that are specific to books, but. And there’s some stuff coming up in the next few episodes that are specific to books, but everything we’re going to talk about is relevant to any type of launch. But we are going to spend the next three or four episodes talking specifically about books and So I don’t know, like, this is. This month is kind of like book month, I guess.
Right. And we’re going to talk about first, how to find affiliates for your book launch. That’s what today’s episode is all about. And the next one, we’re going to talk about how to actually run an affiliate book launch. And then we’re going to talk about how to use affiliate marketing in a book. So actually had to take a book.
You know, I’ll just tell you, like, I’m making four bucks a book, you know, with the. All the fees and stuff, not a ton of money. So how do I make an extra buck? How do I make an extra 2, 3 bucks, or how to make an extra, you know, 30 bucks a book through affiliate marketing and through some other stuff. That’s what the next, you know, what the really the next. This whole episode’s about or this whole series is about.
Sorry, but that’s what the next couple of episodes about. So what follows is a private training I did a few years ago for a mastermind all about book marketing. So these are people who’ve. They have written books and they are looking to get affiliates for those books. And so again, it’s specifically about book marketing, but the principles apply to pretty much any product. So again, this is a private training.
I did, I think it was back in mid-2002, early 2002, somewhere in there. And that’s what you’re getting ready to hear. So let’s jump right in. I’ve just been getting a lot of questions. You know, people ask like, they’ve written a book, they’re all excited to launch it, but they realize they just don’t have that many people promoting it. So the reality is that you want affiliates for your book launch.
The question, of course, is how do you get them? And that’s what this episode’s all about. I’ve been fortunate enough. I mean, I’ve worked on tons of book launches. You know, awesome people. Lewis Howells, Brian Tracy, I just mentioned Mark Miller, Jeff Goins, Ray Edwards.
We’ve run their book launches. I’ve ran close to a little bit over a dozen. I think I’ve probably run like 14 or 15 book launches over the years. Peter Voogd is another one that comes to mind. Trevor Blattner. We’ve helped so many people with their book launches.
We’ve helped multiple authors achieve a number one bestseller status, whether it be on Amazon. We’ve hit number two on the Wall Street Journal list. We’ve hit number one multiple Times on Amazon. I know Jeff Goin’s book the Real Artists Don’t Starve was one in multiple categories. I think to date we’ve probably helped authors sell close to 500,000 books, you know, half a million books. So how do you get affiliates involved in your book launch?
And again, these principles apply to almost any type of product launch. I’m going to show you how to do that in this episode. So first I’m going to start with the basics that apply whether you’re launching a book or a product. And I’m going to get more specific to books in particular as we go along. So the number one thing we do is this IS affiliate recruiting 101 is look for affiliates who promoted similar books and products. You want to start by looking for people who promoted books that are similar.
Now you can use Google to do this. You know, just go to Google. You know, I don’t think anybody actually goes to Google anymore. But you go up to the, you know, the top, right. What is that called, where you type in URLs and search things? I don’t even know what that’s called.
I literally have no idea. I’m gonna have to look that up later. And you type in books that are similar to yours, and you find affiliates who promoted those similar books, those similar products. Again, if you’re doing a product launch, we’ve talked about this before, you find people who promoted similar products. Then you reach out to those people and ask if they’d be interested in sharing your book with their audience. I’ve got a whole post that shows you how to actually do that.
I’m not going to go through that whole thing. I’ll put a link in the show notes. But basically, you go online, you find those affiliates. We have some affiliate recruiting swipe files that will include the link to you. Use those emails that we give you in the affiliate recruiting swipe files. Use those.
Use the tools that we share in the post. You know, there’s numerous tools. They’re constantly changing. I think in this video there’s one that I don’t even mention that we now use called Clearbit Connect. It’s a Gmail plugin that we use that’s phenomenal for finding email addresses. You send those potential affiliates an email and basically ask them if they’re interested in promoting your book.
If that’s something that would serve their audience. Again, you don’t have to write the world’s most perfect email. I’ve got sample emails that you can use in the affiliate recruiting Swipe files. Make sure you use those sample emails. Those have been tested and split, tested and refined over literally over 15 years. We kind of locked them down about two years ago.
We continue to test, but they haven’t gotten any better, you know, but it took me about 14 or 15 years to kind of figure out exactly what works, the exact language that they are tested and proven to work. And so the other way you can do this is to use Amazon. And I call this Follow the Amazon Rabbit Trail. So I’m going to do this literally live. You can’t see this, you know, here on the podcast, but you can picture what I’m doing. I’m going to go to Amazon, I’m going to go to books, and I’m going to look up my books.
I’m going to look up, actually I’m going to look up Mark Miller’s book Smart Leadership. This is one we recently did. And I’m going to open the book in Amazon and I’m going to scroll down. Amazon makes it so easy. Explore similar books, products related to this item. People who bought this also bought.
And so I’m going to go up here just to the, you know, explore similar books. Now, you could look for similar books by that author because he’s, you know, mark’s written like 10 books. But I’m just going to open up the Advantage is One by Patrick Lencion. A great book, by the way. Oh, my goodness, I love that book. That was a book that really, really, really helped me over the past year.
See, because I remember when that book come out, I think it came out, like, I don’t know, about 10 years ago, but I finally listened to it in 2020. It was like right in the middle of the pan, like the height of the pandemic, you know, summer of 2020, roughly. And I made a conscious choice in 2021 to focus on leadership. You know, the, the basis of the book is why the organization, why your culture and, you know, your health of the organization beats everything else, beats marketing, beats all this stuff. So anyway, some sorry for that rabbit trail there. But speaking of the Amazon rabbit trail, now I’m talking about books that I love.
All right? So I look up the Advantage and I go find, okay, who promoted the Advantage. Now I can go back to the Smart leadership book and see, okay, what other books here maybe not by, you know, okay, Great Traction by Gino Wickman, published by Ben Bella, one of my absolute favorite books. All of Gino’s books are amazing. So I can keep following the rabbit trail because now from traction, I can go down to products related to this item. People who bought this also bought, right?
And I can go, okay, now we’re going to go to the business playbook and I’m going to look up people who look their LinkedIn riches by my friend John Nemo. Awesome. I’ll have to tell them about that, you know, Lead well by Ken Faulk. And I’m going to go down that rabbit trail and I’m going to keep finding books, going down the Amazon rabbit trail, looking up to see who promoted these books. And the thing is, for most of us, you know, if you’re J. K.
rowling with Harry Potter, you don’t need to do this. But for most of us who maybe aren’t, you know, I have no delusions of grandeur. I’m going to just break the, the heartbreaking news to myself here. My book’s probably not going to have a quarter of a million pre orders. And we’ll talk about why pre orders are so important. Reality is, Our goal is 25,000 copies.
I want to do 25,000 pre orders. And that is a stretch goal. Statistically, if you look at the, you know, what we have, I’m probably going to do in the neighborhood of 16 to 17, 5. That’s what the numbers look like. And if you look at my advance that I got from the publisher and all of the stuff, that’s pretty much what they’re projecting as well. You know, somewhere that, like 15,000 to 17,500 books, I think it’s more like 16 to 17.
So 25,000 is a stretch goal. So my point to that is this. I don’t necessarily need to be looking at who promoted the biggest books. You know, I don’t need to be looking at the podcast necessarily, that might have moved four and five thousand books, although I will try to get on those. But I want to look at, you know, who promoted some of these books. Build a business, not a job.
You know, who promoted some of these books that maybe you haven’t heard of that might have only sold 5,6000 copies, but 3 or 4000 of them were sold by affiliates. Those are great books to look at. And I’m basically going to go down the Amazon rabbit trail. I’m going to go search for that book, see who promoted it. I’m going to probably find anywhere from 5 to 25 affiliates per book, and I’m going to reach out to them. And the message is essentially going to say, and again, we’ve got the copy Paste templates.
But it’s essentially going to say, I saw that you promoted. Let me see. I’m gonna. I’m gonna, you know, subject line. David Finkel, you know, because he wrote Build a Business, Not a Job. You know, hey, Joe, I saw that you promoted Build a Business, Not a Job by David Finkel when it came out a few years ago.
I’ve got a new book called, you know, smart, or Mark Miller has a new book called Smart Leadership. Would you be interested in promoting it? That’s the gist of the message. All right. It’s not the whole message, but you get the idea. So we’re gonna follow that rabbit trail.
You can just literally just keep going. And when we do it, we’ll, you know, I mean, we’ll end up with hundreds of books and thousands of affiliates that we reach out to. Now, of course, the key is you got to start doing this. Like, we’re doing this for my January book launch. We’re doing this now. We are starting this now.
If we wait until even June of this year to do it six, seven months out, there’s just not enough time. You know, can we get 100 affiliates? Sure, but can I get the three or 400 that I want? No, we just won’t have time. So that’s how you start, right? I mean, that’s the easiest way because you don’t have to know anybody.
And Amazon makes it so easy. It’s not like the old days where you had to kind of like be like, okay, go type in leader. Say the old days, you know, like 10 years ago, you know, you had to go like, type in leadership books, like, find a bunch of lists. No, I mean, literally, if all you did. This is really fun. When you go to the products related to this item, often the very first one.
Let me scroll back here and see if it does with this one. Yeah, I mean, on one tooth. So of all of these, on three of the four, it does this. It lists the book that’s just released as the first one. So a just released book means that somebody’s promoting it, like right now or weeks ago. Great time to reach out to them.
Versus, hey, I saw where you promoted this book from nine years ago. You know, in this example, truth be told, you know, traction came out. Traction came out about 10 years ago as well. But eight, nine, 10 years ago. So did the advantage. I might not use those as the best examples, because book came out nine years ago.
Hey, hey, I saw you interview this guy nine years ago. And so that’s not Necessarily your best example of something. And so we typically would limit it when we’re doing it. We would limit it to, you know, something in the last four or five years, typically. So, you know, I love it. Here is the name of a book, How Great Leaders Create Organizations.
There are people who never want to leave. Clint Pulver. No idea who this guy is, but it was published April 13, 2021. I want to know who promoted that book if I’m, you know, and that’s one of the ones that we picked for Smart Leadership. So it just makes sense, right? Amazon makes it so easy to find these books.
You just keep going down that rabbit trail. The second way that you can find affiliates for your books is ask your friends. You know, this is the lowest hanging fruit. Like, these are the people you should reach out to. I started reaching out before I even had a publisher. I think I even.
I think I even had a few before I even finished the first draft of the manuscript. And so don’t overlook these people that, you know, they’re going to be motivated to make sure your launch goes well because of your relationship with them. They’re going to promote it because it’s you. You’ll have friends who maybe don’t. They’re not in a niche that’s necessarily relevant to your niche, but they’ll promote it anyway. You know, I will have people who are in all kinds of niches that are promoting my book.
And the message they’re going to be saying is, hey, I realize this isn’t for all of you, but this guy helped me build my business in the niche that I’m in. You know, fill in the blank. So if you’re interested in starting an online business, this is the guy to learn from. Go get the book. Their audience, they might be in the parenting niche, they might be in the personal growth niche, they might be in the health niche, they might be in all kinds of niches that have nothing to do with starting an online business, but a percentage of their audience will fit. And so they’re going to promote the book because it’s me.
Maybe some of these are coaching clients and things like that, or just friends. They’re going to promote it because it’s me, not because they necessarily think it’s the perfect thing for everyone in their audience. They’re going to make a ton of money. But if somebody like that can move 30 to 50 books times, you know, 30 to 50 of those people, that’s an extra 900 to 2,500. You know, we’re talking an extra couple thousand books from people that aren’t even in my niche, that’s a pretty big deal. The third thing you can do is ask your list.
Now, I have a list of people who, you know, most of you are affiliates. So when I say to you, hey, do you want to promote the book? Well, you know, there’s a pretty like a one to one correlation there. Right? Makes a lot of sense. What if you don’t have a list of affiliates?
Right. Doesn’t matter. You know, ask the people on your email list that follow you on social media if they’d like to be a part of your book launch team. An affiliate program for a book is basically a book launch team on steroids. All right? Gives them a chance to earn a commission for helping, you know, to get the word out about your book.
Those that follow you will jump at the chance to help you share your book and earn some money as an affiliate. And so with those, you know, when you’re on the book launch team, what we recommend is that, you know, they buy the book, they leave a review, and they promote it. And we kind of separate those first two things from the third thing in terms of, you know, expectations. Like if you’re on the book launch team, there’s no expectation you’re going to promote it, but if you want to, you can also be an affiliate and promote the book. There’s tons of other places to find affiliates for a book launch, product launch, doesn’t matter. Again, all of the principles, you can do that with the Amazon thing, do that with a product launch.
You know, you have a product that’s in the leadership space. We’ll go find, you know, go look up five books in the leadership space, find out who promoted those books and go ask them to be an affiliate for your product. And one of the ways you can do it, there is, odds are your product costs substantially more. If you have a course, it costs substantially more than a, you know, 15, 20 book. So you can talk about that like, hey, it looks like you promoted this book. I have a course that’s much deeper.
And, you know, it’s $1,000, it’s $2,000. So you’re gonna earn, you know, 500 to $1,000 in commissions and you can position it that way. But there’s tons of other places to find affiliates. If you probably heard me mention before. But my free report, your first 100 affiliates. I’ve got 15 places in there to find affiliates.
Just go to mattmcwilliams.com/first100 You can download that report. I’ll put that link in the show notes as well. Alright, so what are the specifics?
Because asking your friends, asking your list, even the Amazon and going to Google and typing in your competitors, those all work for everything. What are some of the specifics you need to do with book launches? The things I’m going to talk about now don’t seem like they’re initially about getting affiliates, but they impact getting affiliates so much that I want to talk about them in this episode. Because if you don’t do these things, you’re not going to get the affiliates. And then we’re going to talk about the specifics of running the affiliate side of the book launch in the next episode. So some of these, they kind of blur the line between, you know, the front end getting affiliates and then the actual executing of the launch.
But you’ll see what I’m talking about as I talk about these because you’re not gonna, you’re just not gonna get affiliates if you don’t do these things. The number one thing you have to do is to set up a back end offer. Right? In order to actually get affiliates to promote your book launch, you have to have a back end offer that’s reasonably priced and therefore makes them a reasonable, you know, a decent commission. Right. It could be a price point as low as $97.
It could be 197 upwards of, you know, 497. Reason is the affiliates don’t really make anything on the book. You know, when affiliates promote, say a free plus shipping offer or an offer where we’re selling the book directly through, you know, our website, we’re selling the book for, you know, free plus shipping, you know, shipping. You’re usually paying, you know, 799 to 999 for the shipping. You know, when it cost about 7:50 to 9 bucks to mail the thing, you’re not making a commission as an affiliate. Even if we sell the book directly at 17 bucks, the publisher’s taking 11 of the hat or 12 that you’re not making anything as an affiliate.
So we need to offer something on the back end as a part of the funnel. This is how affiliates actually get paid in a book launch. So on a free plus shipping offer, they’ll go to the site, they’ll enter their information, they’ll pay the shipping and then it’ll immediately go into a funnel. Typically what we’ll do is something that, you know, maybe a workbook, you know, workbooks work great. Some sort of A audio course or a video course works great. Checklists, things that make the book easy to implement faster and easier to implement.
A journal could work great. A field guide, you know, something we did with Mark Miller, a quick start guide could be things like that. And then it’ll get progressively more so you might have a, you know, anywhere from a three, you know, so the book would be the first step and then two more steps to a four step, fourth step offer just depending upon what, you know, what they’re interested in. So we set that funnel up and then we pay 50% commissions on everything in that funnel. So think of the book as a low ticket paid lead magnet rather than having a free PDF or a free video free webinar, it’s a 7 to $15 lead magnet and it’s easy to do when you’re controlling the flow. So a free plus shipping offer where you’re selling all the books through your site, that’s easy.
You can still do this like we did with Mark Miller and a few, and I know we did this with Brian Tracy, I think we did this with Jeff Goins second book that we did, if I’m not mistaken, where you purchase the book on say Amazon, it’s where most people go. But there’s usually we’ll put links like Barnes and Noble and books a million on there as well. You purchase the book, then come back to the site to enter your order number and email address to redeem your bonuses. This is the, we didn’t get in this, but this is the big thing. What’s the urgency to buy the book? You know what, what’s the urgency to actually purchase the book?
And we’ll talk about this in, in the next episode. We talk about the importance of pre orders and you know, and all that. But they enter their order number and their email address to claim the preorder bonuses and then it goes into the funnel. So it works either way. So number one, you want to set up a back end offer. Number two, you want to drive traffic to an opt in page, okay?
So when someone clicks the affiliate link, they’re sent to an opt in page. They then opt in to get access to the book, whether it’s a free book, a discounted book or an early offer. With bonuses, affiliates are driving traffic to a page, right? So like with Jeff Goins book for instance, you know, it said pre order real artists don’t starve and you’ll receive. And the bonuses were like a 12 part video course PDF downloads of all the interviews in the book access to a private Facebook group. When they click the button and it pops up and asks for their name and email address.
Then it takes them to the payment, payment page. This allows you to follow up with them if they don’t complete their order. And that’s key. And so again, we want, that’s where they, we want them driving the traffic to. Now, if you’re not doing that, if you’re driving them to a page where they go to Amazon to buy and then come back to redeem it, that works as well. You know, effectively, it’s what I just said.
You drive them to that page, they leave, they go to Amazon, but they have to come back to enter their order number and email to claim their bonuses. So effectively it operates as an opt in page. The third thing that you have to do this is again how you track the affiliates. You got to have that upsell and you got to pay a solid commission. You want an offer, a first offer. I used to say 7%.
You want to convert at least 7%. We’ve actually found we’re getting much better. You know, we’re getting close to 10%, you know, 11% on, you know, with some of our offers, even 12% on a few. You want to convert at least 10% of the people who purchased the book into the first higher priced offer. You then want to convert roughly 20%, one in five of them into the next offer. So if you do the math on that, let’s just say the book is.
Let’s say you do a free plus shipping and you charge 999, so 10 bucks basically for the shipping. And just using nice round math, you should convert anywhere from 25 to 40% of the visitors to the page. So if an affiliate sends 100 people and you convert, we’ll just go with 40 for a nice round number. Convert 40 people of them, do a paid purchase of the book. We should then convert four of them into roughly a $100 offer, which we’re going to do a generous 50% commission. We’re not going to try to skimp and do 40 on a book launch.
So they should convert four people into that. Now what’s 20% of four? It’s technically less than one, but let’s just go with one. We should convert one of them into, you know, the purchase of whatever the next highest thing is, probably, you know, 297 to 497. So if they can drive a thousand people, so, you know, 3350 books, we get, you know, roughly 40 of them. Ish into the first offer and you know, eight to 10 of them into the higher priced offer.
The affiliates can make some good money, but they’re only, this is the attraction. They only have to sell a book. You know, most people, most people that are on email lists that are getting promoted to whether it be in the entrepreneur space, the business space, the personal growth space, the gardening space, most people that go out of their way to subscribe to something and read blogs have bookshelves in their home. Okay, most people have tons of books on their bookshelf that they’ve never even read. My point saying that is the 10 to $15, $17 purchase of a book is a very low barrier for most people on your list, no matter what niche you’re in. We’re not talking about a thousand dollar course or a $2,000 course.
So the barrier is really low. You don’t have to sell real hard. You don’t have to, you know, write long form copy and convince them to buy the book we like. If you look at the landing page for smart leadership, there’s probably less than a thousand words on that page. Most of it’s testimonials. It’s mostly bullet points, headlines and pictures.
Why? Because it’s seventeen. Eighteen dollar purchase. I don’t have to convince you to pay seventeen or eighteen bucks. You know, this is not a monumentally life changing. It could change your life.
That book could change your life if you read it, you know, just as an example. But the purchase price is not life changing like a $2,000 course. I don’t know what the average American makes per hour, but I know it’s more than 15 bucks, you know, and definitely more than 10. Whereas a $2,000, you know, purchase for many people is roughly, you know, half their weekly or no, that’s like their entire weekly income. I was like almost half their monthly income. You know, it’s, it’s a week’s, it’s more than a week’s income for most people.
It’s, you know, they have to work for seven days to earn that money versus maybe a half hour to buy a book. And so you get to promote as an affiliate a low ticket offer that can have a huge impact. You know, my book’s gonna run about 280 pages. It’s 280 pages of 17 years of lessons. I mean for 15 to 20 bucks, it’s crazy, right? And that’s the advantage.
So the thing is you want to have those solid commissions on the back end so they can actually earn a Lot of money. And then the fourth thing you want to do is make your commissions long. When you are doing a book launch, do not be cheap on cookie length, all right? This is not where you go 30 days, 90 days, one year or lifetime. If you’re going to go one year, just go lifetime. Just go lifetime.
When you offer a lifetime cookie, it’s a great way to promote, you know, your affiliate program, right? You say, hey, we have a lifetime cookie. Sounds a lot better than anything, even a one year cookie. Because here’s the deal, 95% of all the purchases that are ever made are going to be made within a year anyway. 90% are going to be made within 90 days. But I mean, think about how much more attractive saying we offer a lifetime cookie versus a 90 day cookie sounds.
It sounds like you’re being cheap when you say 90 days. You’re trying to keep me from earning money like I’m promoting your cheap book. Cause it is, I mean, again, anything under 20 bucks to me is just cheap. You know, you’re, I’m not saying the value is cheap, but the cost is cheap. And so I’m promoting your cheap book. You can’t even just give me a lifetime cookie.
This allows affiliates who promoted your book launch and maybe didn’t make a lot of money make some money on the back end. Also as an affiliate manager, somebody who’s running your affiliate program, the advantage for you is they promoted your, you know, your 10 15, $20 book two years ago. They’re still making money now. That means you’re still paying them now, which means you’re still reaching out to them every month with an email. If we talk about, I don’t know, we did this, I talked about this like 25 episodes ago. You reach out to them with an email and say, hey, hey, Frank, just want to let you know, just sent you another $317 in affiliate commissions.
By the way, our big launch is coming up in three months. Do you want to be a part of it? And what better time to ask somebody to join your, you know, to promote you than when you just gave them money. It’s pretty, pretty big deal. Pretty big deal, right? So make sure that you give that lifetime cookie.
If for some reason you really don’t want to do lifetime, at least go one year. But again, you’re going to give up an extra 3 to 7% in sales to be able to say lifetime. If that gets you one decent sized affiliate who otherwise wouldn’t promote you, it was worth, was worth it. And I promise you, it is worth it. I promise you. In the long run, it’s worth offering a lifetime commission.
That’s in general. So just do it. Don’t question it, just do it. I got a ton of resources for you today. I’m violating all of my marketing rules by offering you a bunch of links here. They’re all going to be in the show notes.
I already talked about your first 100 affiliates report. Make sure you go download that. I’ve also got a specific training for authors, affiliate marketing for authors. I talk about, you know, how to execute an affiliate book launch. Everything that we talked about today, how to promote book launches, it’s something we won’t really talk about too much in this series, I don’t think, but how to actually promote book launches and how to promote affiliate offers inside of your book, which we are going to talk about in an upcoming episode. But I’ve got more detail in this, in this, these training videos.
If you just go to mattmcwilliams.com/authors you can download all of them. All right. All of the stuff in there. It’s all of my best thinking on affiliate marketing for authors. Probably going to turn this into a paid course.
We’re probably sometime middle of this year as we get ready for our book launch. We’re probably going to turn this into a course. So I’d go get it now. And that’s not me like doing the whole marketing ploy thing. I’m just saying we’re probably going to pull it from free and turn it into more. You know, these videos are a couple of years old.
We’re probably going to spruce it up, make it a lot fancier and charge like 300 bucks for it. So go get it while it’s free and a little bit less fancy. And then also if you want a behind the scenes look, I mentioned Jeff Goins launch, the real artists don’t starve book launch. This is like five years ago. But I did a recap, a private recap of that. And if you want to get access to that, if you just go to mattmcwilliams.com/radsrecap so real artists don’t starve. R A D S recap. Again, that’s in the show notes. You can download that or watch that video. Pretty cool little behind the scenes look that we did as a team about what that book launch looked like. So if you want to know all the nitty gritty dirty stuff, go, go check that out.
And then I mentioned earlier the affiliate recruiting swipe files. We’ll Put a link in the show notes as well. And that post on how to recruit new affiliates that you don’t even know. Go grab those, those swipe files and use those swipe files to reach out to prospective affiliate. So there you have it. How to find affiliates for your book launch.
Really any launch. As I mentioned at the beginning, Go check out my book. We’re in, we’re in book mode here. The book on affiliate management, which is probably live by the time this episode airs. You can see that at affiliatemanagementbook.com More than 300 pages of everything you need to run your affiliate program. Also in the show notes we’ve got that affiliate marketing for Authors training mattmcwilliams.com/Authors We’ve got the behind the scenes recap of the book launch for real Artists don’t starve. That’s from like 2016, but it’s still relevant today. That’s in the show notes. How to find your First 100 Affiliates at mattmcwilliams.com/First100 and the affiliate management, affiliate recruiting swipe files and the podcast that I did about how to recruit new affiliates. You don’t even know all of those links, including the book on affiliate management. They are all in the show notes. Lastly, come back for the next episode. Make sure you hit subscribe because you don’t want to miss these upcoming episodes. The next one’s going to be all about how to run an affiliate book launch.
You’ve got the affiliates, you’ve got these foundational things set up. What do you do now? And we’re going to talk about that. Talk about how to actually run the book launch itself, the timelines, the specifics about what to do with your affiliates. So that’s coming up in the next episode. So make sure you hit subscribe.
And if you know somebody who can. Benefit from this, you’ve got a friend. Of yours, a family member who’s an. Author, their books coming out in a few months or a year from now. Go tell them about this episode, tell them about this whole series, tell them to subscribe and if nothing else, just listen in the next few episodes because they do not want to miss those and neither do you. So make sure you tell a friend and hit subscribe yourself if you haven’t yet.
I’ll see you in the next episode.