Most affiliate programs are running on last-click attribution without ever deciding to. Here's what that's costing you, how the other models work, and how to pick the one that actually fits your...
Affiliate Attribution Models Explained
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How to Track Affiliate Links
Tracking your affiliate links means knowing exactly how many clicks each link gets, where those clicks come from, and how many of them turn into commissions. Most affiliate programs give you a...
How to Write Affiliate Promotion Emails That Actually Convert
Most affiliate marketers send one email, get a handful of clicks, and wonder what went wrong. The answer is almost always the email itself, and how few of them were sent. Writing affiliate promotion...
What to Send New Affiliates When They Join Your Program
Most programs send a generic confirmation email and then go quiet. What you send new affiliates in their first seven days determines whether they ever promote. The short answer: a welcome email on...
What Kind of Affiliate Contests Work Best?
Most affiliate contests fail for one simple reason: they only reward the top 1 or 2 performers. The other 98% of your affiliates check the leaderboard, see they have no shot at winning, and go back...
How Affiliate Marketing Compares to Paid ads for Customer Acquisition
Affiliate marketing and paid ads both acquire customers, but the underlying economics are almost opposite. Paid ads charge you upfront, whether or not anyone buys. Affiliate marketing pays out only...