Rarely. Exclusivity caps your reach to benefit one partner, and most programs grow faster with dozens of affiliates promoting at once. A short exclusive window can work for a launch partner who's...
The Latest
Check out the latest articles and podcast episodes
How to Diversify Your Affiliate Income
Learning how to diversify your affiliate income is the difference between a business that survives a bad month and one that disappears when a single program changes the rules. If one merchant pays...
The Early Warning Signs Your Affiliate Program Is Breaking
Seven signals show up before an affiliate program breaks: dead new affiliates, a shrinking share of sellers, a quiet top partner, a conversion rate slide, a traffic spike with no sales to match, a...
How to Turn Around an Affiliate Program That Isn’t Growing
If your affiliate program isn’t growing, the answer usually isn’t “work harder.” You need to figure out where the program is breaking down. Maybe your expectations are off, your onboarding is weak,...
Will Your New Affiliates Actually Promote? How to Screen for It
Most affiliates you approve will never send a single email. To predict who promotes, screen the application for three things: a specific reason they want in, a recent promotion you can verify, and a...
Why Browser Cookie Blocking Broke Affiliate Tracking (And What to Do About It)
Safari's Intelligent Tracking Prevention caps the cookie your platform sets right after someone clicks a decorated affiliate link (a URL carrying a parameter like ?ref= or ?aff=) at 24 hours, and...




