by Matt McWilliams | Jul 25, 2026 | Affiliate Management, Articles
A two-tier affiliate program pays your affiliates twice from the same activity: a full commission on the sales they generate themselves, plus a smaller commission on the sales generated by affiliates they recruited for you. It’s legal in the U.S., most major...
by Matt McWilliams | Jul 13, 2026 | Podcast
An affiliate program gets fragile when all the sales come from one or two big partners. The goal is to build a deep bench of loyal promoters who believe in what you sell, know how to talk about it, and keep coming back to promote again. In this episode, I’m showing...
by Matt McWilliams | Jun 22, 2026 | Affiliate Management, Podcast
Most affiliate programs don’t lose affiliates because the product is bad… they lose them because it’s harder to promote your offer than someone else’s. In this final episode of the 6 C’s series, we’re covering the last three C’s: Competitive Commissions,...
by Matt McWilliams | Jun 7, 2026 | Affiliate Management, Articles
You can build an affiliate program for a service business. It works differently than a product-based program, but the core mechanics are the same: other people refer clients to you, and you pay them when those referrals convert. The main adjustments are around what...
by Matt McWilliams | May 15, 2026 | Affiliate Recruiting, Articles
Finding affiliates for a SaaS business requires a different recruiting playbook than finding affiliates for a course or a physical product. The sources, the pitch, and the commission structure all need to match how SaaS buyers actually make decisions. Most affiliate...
