This is a guest post from Mark Sieverkropp, our senior affiliate manager and resident summit expert. He has run summits such as the Peak Work Performance Summit, The Work By Design Summit and the World Record-Breaking summit, The Authority Super Summit in addition to dozens of product launches.
Recently Matt and I had a conversation with a friend of ours who was wanting to recruit affiliates for her upcoming virtual summit. As we gave her some suggestions, I realized that, while many recruiting techniques are the same, regardless of whether you’re running a summit or a product launch, there are a few key differences. So Matt asked me to share some of those tips with you.
When we first began running virtual summits, we basically took our playbook for affiliate product launches and applied it to summits.
We all have to start somewhere. Some first time affiliate launches are big. Some are small. Some are resounding successes, while others are unmitigated disasters. Most, however, fall somewhere in between. That’s exactly what happened to Scott Barlow with his first affiliate launch.
This is the first in a series of posts called “My First Affiliate Launch.” Each post will highlight an online entrepreneur who recently ran their first affiliate launch. This month’s featured launch is from Scott Barlow. Scott has ran several successful businesses, conducted over 2,000 interviews as an HR professional and personally has made several successful career changes. Scott’s course, Figure Out What Fits
helps people discover their strengths and decide what work fits them so they can design their work around their life and not the other way around.
I’ve participated in JV launches for over 2 years for several different courses. Some of them were total failures and others have been very successful.
I recently moved into doing JV Partnerships for my own products as a way to build out my list and be able to reach a greater number of people.
We began by offering a free 8 day course that helps people learn what they should be doing for work or business. Later, this turned into webinars. With each new affiliate partner we would offer the 8 day course to their list — which was an extremely high value optin and led to an opportunity for people to learn more through the webinar. We went through this same sequence one affiliate partner at a time. This allowed us to send a lot of people through the 8 day course and do a lot of webinars so we could really perfect our messaging and sales funnel.
Once I had proven the sales funnel and messaging I knew I wanted to do a full JV launch.
We did our first full-scale affiliate launch in January 2016 with approximately 15 affiliates.
Have you ever had a job you hated? I mean REALLY hated? Are you in you in it now? Well in today’s episode, we’re going to talk about how to leave a job you hate using the power of a great network.
In today’s episode, our guest and I talk about:
- Power of building a network
- How to use projects to change your life and world
- How to get out of a job you hate
How is having a powerful network like being able to skip the lines at the movies? Well, today’s guest knows better than most, because that’s exactly what he gets to do.
In this episode, we have our first return guest, Mark Sieverkropp, and he’s here to tell you how you can skip the lines of life, just like at the movies.
Plus, we’ll talk the upcoming Networking with Purpose LIVE event. There’s still time to register, so click here to sign-up. Mark and I preview some of the topics of the event and discuss a few of the most asked questions we’ve received about the event.
As a parent, I’ve never felt more helpless than I did last Thursday. Sitting in the ER watching the nurses inject the anesthetic into our daughter’s head, trying to do what little I could to comfort her, but there was nothing I could do.
Only an hour before, she’d been playing and enjoying her day. Now, after falling and splitting the back of her head open, she was exposed to a previously unknown level of pain. She reacted like you would expect a three-year old to react: She cried and resisted.
That’s when a kind and gentle nurse named Gina came in. She wasn’t fake as the previous nurse had been. Aracelli can see right through that. But she was genuinely nice and helped Aracelli to calm down. Just moments later, she was all stapled up and ready to go home. What happened next spoke life into Gina.
I remember the day I woke up and realized we had 50+ people working for us. It seemed like only yesterday there were just four of us doing it all. How did we get here? I asked myself. The answer boiled down to two simple words: Attitude and Connections.
What did attitude and connections have to do with our success? I’ll share two facts and two stories that will show you.
The Right Attitude
By my count, seven of the people we hired at our business came as a result of meeting them elsewhere. The courteous cell phone salesperson, the waiter who went above and beyond the call of duty, or the daycare worker who had an infectious smile.
They had no experience in our industry, but they had the right attitude.