I truly believe that books can change the world. And the right ones can certainly change your business. The stories, ideas, and strategies in good books can ignite a fire in you and give you the tools to take your business and life to the next level. Today, I’ll share my ten favorite books for affiliate marketers…and show you how you can win the top five!
Charlie “Tremendous” Jones said it best:
“You will be the same person in five years as you are today except for the people you meet and the books you read.”
Here’s the thing about books though, whether they be marketing or otherwise. The books themselves don’t actually do anything for you.
One of the single most frustrating things you can do as an online entrepreneur is to put in the effort to recruit affiliates…only to have them do nothing. Today, I’ll show you how to activate your inactive affiliates.
I received an email recently from a guy who has over 1,000 affiliates for his product. That’s great!
What is the secret to hearing YES more often from potential affiliates? The answer is surprisingly simple and I share it in today’s video:
In this video, I share why you don’t hear YES more often and how to fix that. I also share the formula I follow to hear YES from more potential affiliates.
One of the biggest problems I’ve experienced with affiliates is getting them to fully commit to a promotion. Sure, they say they’ll promote, but when the time comes to send an email, they are nowhere to be found. Today’s video shows you how to get your affiliates to fully commit to promoting your launch.
Getting affiliates to fully commit is all about utilizing the principles of commitment and consistency that Robert Cialdini talks about in his book Influence (a must read for any marketer by the way).
How often do you negotiate each day? Odds are, you are negotiating all day long. Whether it’s negotiating your salary, a large purchase, a decision at work, where to go to lunch or convincing your child to do their chores. We negotiate all day long. Today’s guests will help you get the most of the negotiations you find yourself in.
About Today’s Guests
Margaret Neale is an Adams Distinguished Professor of Management at the Graduate School of Business at Stanford University, where her research focuses primarily on negotiating and team performance. She is the author of over 70 articles on the topics of bargaining and negotiating and is the coauthor of three books.
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There is more to the fish parable than just giving and teaching.
You know the saying:
Give a man a fish and he’ll eat for a day. Teach a man to fish and he’ll eat for a lifetime.
But there is more to it than that.
If you only teach a man to fish, he’ll soon grow tired of fish. Eventually he might grow so sick of it, that he will no longer eat. And he will die of starvation.
Teach a man to sell fish and he’ll feed the world and enjoy a variety of foods with the profit.
Yes, teach a person to sell and they can do nearly anything. And yet, our schools teach nothing of the sort. So it’s on you and me to teach these skills to the ones we care about.
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It all started with a $20 bill.
That’s all it took to change me.
Perhaps you read my previous post, Act as If, in which I told you that in order to be anything, do anything, or have anything, the first step is to act as if you already are that person, are doing that thing, or have whatever you want. Perhaps you completely agreed with it. Or perhaps you thought it was mumbo jumbo.
Either way, did you know that it is 100% backed by scientific research?
In the back of my mind I did, but even I had forgotten about the principle of consistency when I wrote that post.
“He made me feel like I was the only one in the room.”
Like him or not, Bill Clinton had a special gift. He was renowned for his ability to make people feel special. He had a unique ability to make one person in a room of 500 feel like the only one who mattered. And then he would make the next person feel the same way…and the next…and the next.
I’m about to share two incredible techniques that will:
Increase employee engagement
Get your kids more involved at home
Have customers coming back for more
Allow you to be an influencer-extraordinaire
One book that I have read and re-read is Yes!: 50 Scientifically Proven Ways to Be Persuasive by Robert Cialdini, Noah Goldstein, and Steve Martin (not that Steve Martin. As far as I know this one is not particularly funny).
By now, there is more highlighted than there is not highlighted and each time a few chapters speak to me in a way they did not the first or eleventh times.
The most powerful words are always the simplest.
For instance, the most powerful word in leadership is “believe.” That is a word we all know, yet we rarely use it with our team. You can read more about that powerful word here.
In his best-selling book, Influence: The Psychology of Persuasion (I have read it three times now and highly recommend it), social psychologist Robert Cialdini tells us about the power of this word. In it, he shares a study by Harvard social psychologist Ellen Langer that shows the almost irrational effect the word “because” has on the hearer:
A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do. Langer demonstrated this unsurprising fact by asking a small favor of people waiting in line to use a library copying machine: Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush? The effectiveness of this request-plus-reason was nearly total: Ninety-four percent of those asked let her skip ahead of them in line.
Compare this success rate to the results when she made the request only: Excuse me, I have five pages. May I use the Xerox machine? Under those circumstances, only 60 percent of those asked complied. At first glance, it appears that the crucial difference between the two requests was the additional information provided by the words, “because I’m in a rush.”