Affiliate tracking can be GDPR compliant, but not by default. Two separate obligations apply. Storing a tracking cookie on a European visitor's device requires prior consent under the ePrivacy...
Is Affiliate Tracking GDPR Compliant?
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How to Plan Your Day as an Affiliate Manager
Every affiliate program runs into problems. Some show up before you ever recruit your first affiliate, like choosing the right tracking software, fixing website issues, dialing in conversions,...
Should You Let Affiliates Run Paid ads?
Yes, most affiliate programs should allow paid ads, with written rules about which channels affiliates can use, whether they can link directly to your site, and what they cannot bid on. Programs...
How to Build the Business Case for an Affiliate Program
The pitch that gets an affiliate program funded, in the numbers your CFO actually wants to see. The business case for an affiliate program comes down to three numbers: what it costs to start, what...
How Long Should You Pay Recurring Affiliate Commissions?
How long you should pay recurring affiliate commissions comes down to one number: how much gross margin you can hand over before the customer stops paying you back. Most subscription businesses land...
Can You Manage An Affiliate Program With AI?
Yes, you can manage an affiliate program with AI, but only up to a specific line. AI handles drafting, analysis, and surfacing problems you would have missed. AI should never move money, approve a...